{"id":69750,"date":"2024-11-07T08:18:06","date_gmt":"2024-11-07T07:18:06","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=69750"},"modified":"2024-11-18T10:46:42","modified_gmt":"2024-11-18T09:46:42","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/bl\/cross-merchandising\/","title":{"rendered":"Cross-merchandising"},"content":{"rendered":"
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Eenvoudig. Beter. Adverteer. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cross-merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Nu aanvragen<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Klassieke klantenreclame ontmoet moderne technologie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Spreek je klanten gericht aan!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verbeter de klantloyaliteit door meer informatie te geven bij de kassa en moedig tegelijkertijd je klanten aan om spontane aankopen te doen met cross-merchandising. Cross-merchandising is een eenvoudige en effectieve manier om meer klantenservice te bieden en tegelijkertijd de gemiddelde kassabon te verhogen.\n

\nCross-merchandising biedt u de mogelijkheid om nog effici\u00ebnter en emotioneler reclame te maken voor uw producten - idealiter altijd precies daar waar de klant het meest ontvankelijk is. Zo kunt u wachttijden verkorten en impulsaankopen stimuleren.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Voordelen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Informatief: Klanten ontvangen nuttige informatie over het product direct ter plaatse.<\/li>
  • Nuttig: Met passende aanbevelingen kunt u uw klanten helpen om geen aankopen te vergeten.<\/li>
  • Verkoop stimuleren: aanbevelingen verhogen impulsaankopen door klanten<\/li>
  • Binding: Uw klanten profiteren van de informatie die u hen geeft<\/li>\n <\/ul>\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Functionaliteit en werkmethoden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Cross-merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    De cross-merchandisingmodule reageert op verschillende gebeurtenissen die worden geactiveerd door verschillende media of acties, zoals PLU's, RFID-tags, lichtbarri\u00e8res, scanners of speciale ingangen bij de kassa. Een nabijgelegen scherm wordt onmiddellijk geactiveerd en toont alle informatie over het betreffende artikel. De permanente reclame wordt dus onderbroken door informatie of een aanbeveling met behulp van de cross-merchandisingmodule.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"SuperBioMarkt\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Mogelijke toepassingen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Bij de toonbank voor vers voedsel (weegschaal):<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Je klant wil kaas kopen en terwijl je de kaas weegt, trigger je de aanbeveling van een geschikte wijn op het klantendisplay door een PLU in te voeren. De klant realiseert zich dat hij eigenlijk geen wijn meer in huis heeft. Je hebt hem dus actief kunnen ondersteunen bij zijn aankoop.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Bij de kiosk of infoterminal:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Door het aanraken van een afgebeeld product, bijvoorbeeld een leren jas, wordt meer informatie over dit product en de verzorgingsinstructies weergegeven op het scherm. Deze informatie kan ook worden weergegeven door de barcode te scannen met een ge\u00efntegreerde scanner.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Einfach. Besser. Werben. PRESTIGE Cross-Merchandising Jetzt anfragen Klassische Kundenwerbung trifft moderne Technik Sprechen Sie Ihre Kunden gezielt an! Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-69750","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCross-Merchandising - Online Software AG<\/title>\n<meta name=\"description\" content=\"Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie damit gleichzeitig Ihre Kunden zu Spontank\u00e4ufen an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/bl\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-Merchandising - 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