{"id":76565,"date":"2025-11-19T14:38:24","date_gmt":"2025-11-19T13:38:24","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76565"},"modified":"2025-11-19T14:38:47","modified_gmt":"2025-11-19T13:38:47","slug":"otc-detailhandel","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/bl\/lexikon\/stationaerer-einzelhandel\/","title":{"rendered":"Over-the-counter detailhandel"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76565\" class=\"elementor elementor-76565\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS Lexicon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Over-the-counter detailhandel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De <strong>Over-the-counter detailhandel<\/strong> De term \"bricks-and-mortar retail\" omvat alle verkooppunten waar producten fysiek ter plekke worden aangeboden en verkocht - van supermarkten en speciaalzaken tot winkelketens. In tegenstelling tot e-commerce biedt bricks-and-mortar retail klanten een directe, zintuiglijke winkelervaring.<br \/><br \/>Dit is waar POS-marketing een sleutelrol speelt: de winkelervaring bij het verkooppunt kan actief worden vormgegeven door middel van gerichte productpresentatie, digitale advertentieruimte en gepersonaliseerde content. Met krachtige POS-marketing software zoals <strong>PRESTIGE-onderneming<\/strong> Inhoud kan centraal worden geregeld en locatiespecifiek worden weergegeven - op schermen, weegschalen, kassa's of mobiele apparaten.<br \/><br \/>Brick-and-mortar retail wint aan flexibiliteit, relevantie en emotionaliteit door digitale oplossingen - en blijft zo concurrerend, zelfs in tijden van online retail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG is uw sterke partner voor POS-marketingoplossingen. Onze <a title=\"POS-marketing software\" href=\"\/bl\/software\/\"><span style=\"text-decoration: underline;\">POS-marketing software<\/span><\/a> PRESTIGEenterprise ondersteunt u met de volgende functies:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"POS-oplossingen\" href=\"\/bl\/oplossingen\/\">POS-oplossingen<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Digitale bewegwijzeringsoplossingen\" href=\"\/bl\/oplossingen\/digitale-bewegwijzering\/\">Digitale bewegwijzeringsoplossingen<\/a><\/span><\/p><\/li><li><p>- Oplossingen voor <span style=\"text-decoration: underline;\"><a title=\"digitale prijskaartjes\" href=\"\/bl\/elektronische-prijskaartjes\/\">digitale prijskaartjes<\/a><\/span> (VSV)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Oplossingen voor afdrukken\" href=\"\/bl\/oplossingen\/afdrukken\/\">Oplossingen voor afdrukken<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobiele marketingoplossingen\" href=\"\/bl\/oplossingen\/mobiel\/\">Mobiele marketingoplossingen<\/a><\/span><\/p><\/li><li><p>- <a title=\"Mediaoplossingen voor de detailhandel\" href=\"\/bl\/retailmedia\/\"><span style=\"text-decoration: underline;\">Mediaoplossingen voor de detailhandel<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">U bent ge\u00efnteresseerd in <br>communicatie op het verkooppunt? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/bl\/nieuwsbrief-registratie\/\">Abonneer je nu op de nieuwsbrief<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76565","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Station\u00e4rer Einzelhandel - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/bl\/lexicon\/otc-detailhandel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Station\u00e4rer Einzelhandel - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Station\u00e4rer Einzelhandel Der station&auml;re Einzelhandel umfasst alle Verkaufsstellen, bei denen Produkte physisch vor Ort angeboten und verkauft werden &ndash; vom Supermarkt &uuml;ber das Fachgesch&auml;ft bis hin zur Filialkette. 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