{"id":76605,"date":"2025-11-19T14:50:25","date_gmt":"2025-11-19T13:50:25","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76605"},"modified":"2025-11-19T14:52:08","modified_gmt":"2025-11-19T13:52:08","slug":"reclamecommunicatie","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/bl\/lexikon\/werbekommunikation\/","title":{"rendered":"Reclamecommunicatie"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76605\" class=\"elementor elementor-76605\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS Lexicon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reclamecommunicatie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De <strong>Reclamecommunicatie<\/strong> omvat alle maatregelen die bedrijven gebruiken om potenti\u00eble klanten te informeren over hun producten en diensten en hen aan te moedigen om te kopen. Reclamecommunicatie maakt gebruik van verschillende kanalen zoals drukwerk, tv, radio, online media zoals sociale media of websites, maar ook buitenreclame of direct marketing. De belangrijkste elementen zijn de reclameboodschap (wat er wordt gezegd), de reclamemedia (hoe het wordt gepresenteerd) en het reclamemedium (waar het wordt geplaatst).<br \/><br \/>Reclamecommunicatie speelt een centrale rol op het verkooppunt: hier wordt beslist of een reclameboodschap wordt waargenomen en omgezet in koopgedrag. Digitale reclamemedia zoals displays of apps maken de aanpak interactief en actueel. Succesvolle reclamecommunicatie spreekt klanten emotioneel aan en brengt de toegevoegde waarde duidelijk en overtuigend over.<br \/><strong>PRESTIGE-onderneming<\/strong> maakt het mogelijk om reclameboodschappen af te spelen via alle kanalen en automatisch bij de kassa - of het nu via digitale displays, posters, mobiele apparaten of elektronische prijskaartjes is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG is uw sterke partner voor POS-marketingoplossingen. Onze <a title=\"POS-marketing software\" href=\"\/bl\/software\/\"><span style=\"text-decoration: underline;\">POS-marketing software<\/span><\/a> PRESTIGEenterprise ondersteunt u met de volgende functies:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"POS-oplossingen\" href=\"\/bl\/oplossingen\/\">POS-oplossingen<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Digitale bewegwijzeringsoplossingen\" href=\"\/bl\/oplossingen\/digitale-bewegwijzering\/\">Digitale bewegwijzeringsoplossingen<\/a><\/span><\/p><\/li><li><p>- Oplossingen voor <span style=\"text-decoration: underline;\"><a title=\"digitale prijskaartjes\" href=\"\/bl\/elektronische-prijskaartjes\/\">digitale prijskaartjes<\/a><\/span> (VSV)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Oplossingen voor afdrukken\" href=\"\/bl\/oplossingen\/afdrukken\/\">Oplossingen voor afdrukken<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobiele marketingoplossingen\" href=\"\/bl\/oplossingen\/mobiel\/\">Mobiele marketingoplossingen<\/a><\/span><\/p><\/li><li><p>- <a title=\"Mediaoplossingen voor de detailhandel\" href=\"\/bl\/retailmedia\/\"><span style=\"text-decoration: underline;\">Mediaoplossingen voor de detailhandel<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">U bent ge\u00efnteresseerd in <br>communicatie op het verkooppunt? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/bl\/nieuwsbrief-registratie\/\">Abonneer je nu op de nieuwsbrief<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Werbekommunikation Die Werbekommunikation umfasst alle Ma&szlig;nahmen, mit denen Unternehmen potenzielle Kunden &uuml;ber ihre Produkte und Leistungen informieren und zum Kauf anregen. Die Werbekommunikation bedient sich verschiedener Kan&auml;le, wie [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76605","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbekommunikation - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/bl\/lexicon\/reclamecommunicatie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbekommunikation - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Werbekommunikation Die Werbekommunikation umfasst alle Ma&szlig;nahmen, mit denen Unternehmen potenzielle Kunden &uuml;ber ihre Produkte und Leistungen informieren und zum Kauf anregen. 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