{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"show-dierenwelzijn-tv-creeert-transparantie-bij-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"Toon houding! tierwohl.tv cre\u00ebert transparantie bij EDEKA Rees"},"content":{"rendered":"

Live beelden van de kippenboerderij versterken het vertrouwen van de consument bij EDEKA Rees. Steeds meer retailers vertrouwen op tierwohl.tv.<\/em><\/p>\n\n\n\n

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Weinheim, 17 juli 2020 +++<\/strong> De belangstelling voor soortspecifieke veehouderij en de trend naar regionale producten groeit gestaag. De vele verschillende keurmerken voor streekeigenheid, houderijomstandigheden en biologische producten verwarren echter veel consumenten. De EDEKA winkelketen Rees heeft daarom gekozen voor het tierwohl.tv livestream concept en toont nu live beelden van de leghennen waarvan de eieren in het schap afkomstig zijn.<\/p>\n\n\n\n

Daarom zijn er camera's ge\u00efnstalleerd in de legkippenschuur bij de plaatselijke boer Gefl\u00fcgelhof Zapf. Deze sturen de actuele gebeurtenissen in de stal in een livestream rechtstreeks door naar een scherm in de supermarkt. EDEKA Rees integreert de live camerastreams in het eigen ontwerp en toont ze afwisselend met verdere informatie op de schermen. Op deze manier ziet de klant een informatief en onderhoudend programma bij het eierschap. Andere programma-inhoud kan bijvoorbeeld bestaan uit uitleg over de getoonde live streams, waar de getoonde boerderij zich bevindt, sympathieke foto's van de boerderij en de eigenaren. Maar ook passende aanbiedingen en productaanbevelingen zijn ideaal voor het programma in het eierschap.<\/p>\n\n\n\n

Het doel is om consumenten op de voedselmarkt via live tv een onverbloemd beeld te geven van de veehouderijomstandigheden en de leefomstandigheden van de dieren waarvan ze het vlees willen kopen en waarvan ze de eieren willen eten. En waarvoor ze bereid zijn meer geld uit te geven dan voor het vlees van een conventioneel gehouden dier. Tierwohl.tv zorgt dus voor de nodige transparantie en eerlijkheid om het vertrouwen van de consument in de behandeling van boerderijdieren te winnen en op te bouwen.<\/p>\n\n\n\n

\"We hebben het eerste scherm begin mei in onze winkel in Karlsruhe ge\u00efnstalleerd en gebruiken het om de eerste ervaringen op te doen voordat we het aan het eind van de zomer uitrollen naar alle 7 winkels,\" legt Michael Rees, directeur-eigenaar van EDEKA Rees, uit. \"De samenwerking met alle tierwohl.tv partners was geweldig en werd gekenmerkt door veel betrokkenheid. Je kunt zien dat dit een emotioneel onderwerp is dat veel mensen raakt.\"<\/p>\n\n\n\n

EDEKA Rees gebruikt het softwareplatform PRESTIGEenterprise van Online Software AG om de livestreams te verdelen en ze weer te geven op de verschillende schermen in de winkel.32
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U bekijkt momenteel de inhoud van een plaatshouder van YouTube<\/strong>. Klik hieronder op de knop om de volledige inhoud te bekijken. Houd er rekening mee dat u op deze manier gegevens deelt met providers van derden.<\/p> Meer informatie<\/a> <\/div>

Inhoud deblokkeren<\/a> Vereiste service accepteren en inhouden deblokkeren<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n


Over Online Software AG<\/strong><\/p>\n\n\n\n

Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Weinheim an der Bergstra\u00dfe ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering met meer dan 35.000 installaties in 35 landen. Met de software PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.<\/p>\n\n\n\n

Meer informatie:<\/strong><\/h4>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Duitsland
info@online-software-ag.de<\/a>
online-software-ag.nl<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communicatie
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen […]<\/p>\n","protected":false},"author":8,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nHaltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/bl\/show-dierenwelzijn-tv-creeert-transparantie-bij-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! 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