{"id":2575,"date":"2017-05-23T13:57:00","date_gmt":"2017-05-23T13:57:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/"},"modified":"2024-11-08T15:58:10","modified_gmt":"2024-11-08T14:58:10","slug":"het-noordduitse-edeka-biedt-digitaal-geensceneerde","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/","title":{"rendered":"Het Noord-Duitse EDEKA biedt digitaal ge\u00ebnsceneerde"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>EDEKA Nord retailer Niemerszein gebruikt soms ongebruikelijke portretformaten wanneer het klanten digitaal aanspreekt in zijn winkels.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"803\" height=\"493\" data-id=\"70747\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg\" alt=\"\" class=\"wp-image-70747\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg 803w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-300x184.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-768x472.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-18x12.jpg 18w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg\"><img decoding=\"async\" width=\"803\" height=\"493\" data-id=\"70746\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg\" alt=\"\" class=\"wp-image-70746\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg 803w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-300x184.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-768x472.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-18x12.jpg 18w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 23 mei 2017 +++<\/span> Al meer dan 50 jaar biedt het familiebedrijf Niemerszein dagelijkse boodschappen aan in de mooiste wijken van Hamburg. De familie Niemerszein hecht veel waarde aan regionaliteit, klantenservice en een aantrekkelijke winkelsfeer in de inmiddels acht winkels. Het bedrijf investeert daarom regelmatig in winkelinrichting en stelt moderniseringswerkzaamheden niet uit. De beslissing om klanten digitaal aan te spreken werd al vroeg genomen en daarmee ook de keuze voor de digital signage software PRESTIGEenterprise van Online Software AG. Alle winkels zijn nu uitgerust met schermen. Alleen al in de heropende winkel in Winterhude zijn meer dan 20 beeldschermen ge\u00efnstalleerd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor de digitale klantbenadering werden alle winkels uitgerust met schermen bij de verskassa's voor kaas, worst, vlees en vis en in het groente- en fruitgedeelte. Klanten kunnen hun trek in verse lekkernijen ook digitaal opwekken bij de saladebar. In de winkel aan de M\u00fchlenkamp maken vijf schermen in de etalage ook reclame voor de huidige folderaanbiedingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"De kwaliteit van de schermen is zeker een belangrijke voorwaarde, want als je aan de verkeerde kant bespaart, heb je uiteindelijk meer problemen met storingen en reparaties. Maar in het dagelijks leven loont vooral de juiste software. Met PRESTIGEenterprise als softwareplatform hebben we het juiste paard gekozen\", bevestigt Frank Ebrecht, procuratiehouder bij EDEKA Niemerszein. \"Onze reclameafdeling is volledig flexibel met de softwaretool en kan de planning van het aanbod professioneel plannen met een beheersbare arbeidsinput.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franziska Boelke, die verantwoordelijk is voor de grafische presentatie in de acht winkels, is zeer tevreden \"PRESTIGEenterprise maakt het eenvoudig om de wekelijkse aanbiedingen en aantrekkelijke foodmotieven en video's te plannen voor de betreffende afdeling en deze indien nodig zeer snel bij te werken. Als een aangeboden artikel bijvoorbeeld niet meer op voorraad is, moet er ook geen reclame meer voor worden gemaakt\", legt de opgeleide grafisch ontwerper uit en hij voegt eraan toe: \"Regionale delicatessen zijn bij ons bijzonder populair. We kopen het liefst knapperige groenten en fruit en eersteklas vlees- en worstproducten in bij lokale bedrijven waar we al jaren bevriend mee zijn, en dat communiceren we natuurlijk ook op onze schermen.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Niemerszein is aangesloten bij EDEKA Nord en heeft een jaaromzet van ongeveer 88 miljoen euro met ongeveer 450 medewerkers in de acht winkels. Het softwareplatform PRESTIGEenterprise wordt gebruikt voor de uitgebreide planning, het beheer en de distributie van digitale reclamecontent naar de schermen van de verschillende locaties en afdelingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Over Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG is een innovatief softwarebedrijf dat gespecialiseerd is in de ontwikkeling van oplossingen voor de internationale groot- en detailhandel. Het middelgrote bedrijf uit Weinheim an der Bergstra\u00dfe ondersteunt detailhandelaren al meer dan 25 jaar met softwareoplossingen voor professionele instore reclame en is met meer dan 35.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software PRESTIGEenterprise biedt de online software een communicatieplatform voor het aanspreken van klanten op het verkooppunt dat zowel traditionele media als digitale outputmedia omvat. De bekroonde software vormt zo de perfecte basis voor holistische communicatieconcepten, waarbij posters en etiketten, maar ook grootformaat schermen, videowalls, kassa- en weegschaalschermen, kiosksystemen, digitale schappen en elektronische schapetiketten (ESL) tot en met mobiele apparaten zoals smartphones, tablets en MDE's worden ge\u00efntegreerd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\"><br>Meer informatie:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Duitsland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/bl\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager Marketing &amp; Communicatie<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>EDEKA Nord retailer Niemerszein gebruikt soms ongebruikelijke portretformaten wanneer het klanten digitaal aanspreekt in zijn winkels.<\/p>","protected":false},"author":3,"featured_media":70841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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