{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Ervaar de kleurrijke wereld van de detailhandel in zwart-wit"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Op de PRESTIGE Solution Campus toont Online Software 's werelds enige digital signage software die ook perfect print - in zwart, wit en kleur.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-1024x768.jpg\" alt=\"\" class=\"wp-image-70390\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"70345\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-1024x768.jpg\" alt=\"\" class=\"wp-image-70345\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"70347\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-1024x683.jpg\" alt=\"\" class=\"wp-image-70347\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" data-id=\"70389\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-1024x778.jpg\" alt=\"\" class=\"wp-image-70389\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-1024x778.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-300x228.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-768x584.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 30 januari 2023 +++<\/strong> Een onmiskenbare uitstraling is meer dan ooit wat telt bij retailbranding. Het oplossingsportfolio dat Online Software AG in hal 6\/A 57 op EuroShop 2023 presenteert, draait daarom om consequente naleving van het corporate design - centraal aangeboden, lokaal ge\u00efndividualiseerd met een hoge herkenningswaarde in grote winkelketens in verschillende regio's en landen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We maken komaf met zwart-wit denken! Retailers hoeven niet te kiezen voor digitale of gedrukte media op het POS. Beide media hebben hun plaats in de klantbenadering. Op de PRESTIGE Solution Campus demonstreert Online Software dat er geen aparte software nodig is voor elk medium en hoe PRESTIGEenterprise kan worden gebruikt om veel processen bij het maken van reclame voor digitale schermen, elektronische schapetiketten (ESL) en gedrukte posters volledig en volledig te automatiseren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nadruk zal vooral liggen op de integratie van ESL in het bestaande softwarelandschap en de uitdagingen van marketingplanning via alle kanalen, ongeacht de media en fabrikant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Livestreaming zal in 2023 ook steeds belangrijker worden nadat een onderzoek van de Universiteit van Kassel heeft aangetoond dat het een positief effect heeft op de geloofwaardigheid en daarmee op de verkoop. Transparantie en authenticiteit worden goed ontvangen door klanten en livestreaming biedt de mogelijkheid om te streamen wat er bijvoorbeeld in een kippenboerderij gebeurt, rechtstreeks naar de servicebalie in de supermarkt. Dit geeft klanten inzicht in de echte omstandigheden waaronder de dieren worden gehouden waarvan ze het vlees, de eieren of de melk in de winkel kunnen kopen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software blijft zich met haar event- en community-apps richten op interne communicatie. Steeds meer retailers ontdekken apps als een manier om snel en eenvoudig informatie door te geven aan medewerkers, op een manier die begrijpelijk en veilig is. E-mail heeft zijn langste tijd gehad en wie wil er nu niet zonder brieven - voor het milieu, maar ook voor de kosten?  Opleidingsprogramma's, kantine- en werkroosters en snelle feedback kunnen eenvoudig in een app in kaart worden gebracht en de PRESTIGEenterprise AppBaukasten biedt hiervoor al vele kant-en-klare modules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last but not least zal Online Software, in samenwerking met marketeer FRAMEN, laten zien hoe de PRESTIGEenterprise interfaces de hoogwaardige, programmatische marketing van digitale advertentieruimte op het POS mogelijk maken. \"Programmatic advertising in een volledig geautomatiseerde vorm is een van de belangrijkste groeigebieden in het DooH (digital out of home) advertentiesegment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/bl\/euroshop-2023\/\" target=\"_blank\" rel=\"noopener\">Euroshop 2023: Deze trends wachten op u<\/a><br><br><strong>Over Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is met meer dan 35.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software <strong>PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer informatie:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Forum 7<br>69126 Heidelberg, Duitsland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/bl\/\">online-software-ag.nl<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager Marketing &amp; Communicatie<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/bl\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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