{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-detailhandel-media-kwaliteitsmarketing","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Retail Media Kwaliteitsmarketing"},"content":{"rendered":"

Online Software werkt samen met FRAMEN aan programmatic digital POS advertising op basis van PRESTIGEenterprise. De gezamenlijke oplossing wordt voor het eerst gepresenteerd op EuroShop 2023 in D\u00fcsseldorf.<\/em><\/p>\n\n\n\n

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Heidelberg, 24 februari 2023 +++ <\/strong>Samen met marketingpartner FRAMEN, een retail media tech start-up van Axel Springer, demonstreert Online Software in Hal 6\/A 57 op EuroShop 2023 hoe schermen kunnen worden gebruikt als digitaal touchpoint in de winkel om marketinginkomsten te genereren via programmatic advertising.<\/p>\n\n\n\n

FRAMEN biedt een dynamisch contentdistributieplatform dat infotainment, entertainment en betaalde mediareclame voor retailers op het bord van digitale retailreclame brengt. Op EuroShop 2023 zal FRAMEN zijn online software presenteren als een manier voor retailers om automatisch nieuwe inkomstenbronnen aan te boren op hun POS. Het bijzondere van de holistische oplossing met PRESTIGEenterprise is dat de retailer 100 procent controle behoudt over wat er wordt getoond, op welke schermen het wordt getoond en in welke verhouding het wordt getoond ten opzichte van hun eigen content.<\/p>\n\n\n\n

Winkeliers gebruiken al schermen om klanten digitaal aan te spreken in de winkel, om aanbiedingen, evenementen, diensten en nog veel meer te communiceren. Met FRAMEN kunnen deze schermen samen met geselecteerde industriepartners worden gebruikt als reclamekanalen in winkels. Dankzij de uitgebreide kwaliteitscontrole kan het scherm worden opengesteld als POS-reclame-inventaris voor retailmediamarketing. Zo kunnen retailers nieuwe inkomstenbronnen aanboren zonder de controle over hun eigen merkcommunicatie in de winkel op te geven.<\/p>\n\n\n\n

Kwaliteitsmarketing betekent de juiste inhoud op het juiste moment op de juiste plaats om met de juiste klant te communiceren.

Over FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

Over Online Software AG<\/strong><\/p>\n\n\n\n

Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is met meer dan 35.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.<\/p>\n\n\n\n

Meer informatie:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Duitsland
info@online-software-ag.de<\/a>
online-software-ag.nl<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communicatie
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":8,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/bl\/pm-detailhandel-media-kwaliteitsmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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