{"id":5607,"date":"2018-01-18T10:32:14","date_gmt":"2018-01-18T09:32:14","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5607"},"modified":"2024-11-08T16:09:05","modified_gmt":"2024-11-08T15:09:05","slug":"prestige-partner-dag-schittering-met-inhoud-uitstekende-oplossingen-veroveren-de-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/prestige-partnertag-brillanz-mit-substanz-exzellente-loesungen-erobern-den-pos\/","title":{"rendered":"PRESTIGE partnerdag: Briljantie met inhoud - Uitstekende oplossingen veroveren de POS"},"content":{"rendered":"

De 12e PRESTIGE partnerdag was gevuld met thema's over het briljante POS en de technische mogelijkheden voor de realisatie ervan.<\/em><\/p>\n\n\n\n

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Weinheim, 18 januari 2018 +++ <\/strong>Onder het motto \"Excellence at the POS - shining with impressive customer communication\" kwamen experts uit de retailsector op 16 januari 2018 weer bijeen in Heidelberg voor de PRESTIGE partnerdag van Online Software AG. Elk jaar bespreken klanten en partners van het softwarebedrijf actuele thema's in de stationaire detailhandel. Het branche-evenement, dat voor de twaalfde keer plaatsvond, heeft zich de afgelopen jaren gevestigd als een vaste datum in de retailwereld.<\/p>\n\n\n\n

Marktonderzoeksspecialist Jens L\u00f6nneker van rheingold salon liet zijn licht schijnen over wat bakstenen en winkelpanden psychologisch aantrekkelijk maakt voor klanten. Hij zette vraagtekens bij de functie en betekenis van de bakstenen winkel en riep winkeliers op om meer lef te hebben om disruptieve concepten te ontwikkelen om klanten voor zich te blijven winnen. Norbert Wittmann, CEO en oprichter van Gruppe Nymphenburg, deelde zijn inzichten en presenteerde uitmuntende formatontwikkelings- en herstructureringsprojecten, evenals oplossingen voor proces- en workflowoptimalisatie aan de hand van geselecteerde cases. Lutz Schneppendahl, Managing Director van HARRES Metall-design, schetste ook hoe digitale uitmuntendheid eruit zal zien in het winkelontwerp van de toekomst.<\/p>\n\n\n\n

Detailhandelaars zoals EDEKA Minden-Hannover, die het softwareplatform PRESTIGEenterprise gebruiken voor de implementatie van talrijke digitale oplossingen voor een betere klantbenadering op de winkelvloer, en voor het beheer van hun gedrukte etiketten en affiches met de software, sinds kort ook in combinatie met het EDEKA LUNAR systeem, deden verslag van hun ervaringen bij de implementatie van hun projecten. Bertram Schreiner en Christian Minz van EDEKA Minden-Hannover legden uit welke uitdagingen dergelijke projecten met zich meebrengen en Rainer Rausch van tegut... deed verslag van nieuwe marketingtools voor meer vertrouwen bij de klant en POS-communicatie met voor de shopper relevante onderwerpen.<\/p>\n\n\n\n

Een even onderhoudend als spannend hoogtepunt was een verslag van Volker Wissmann, CEO van Online Software, live vanaf 's werelds grootste IT-beurs voor de detailhandel, de NRF Big Show in New York. Samen met thought leader en innovatie-expert Frank Rehme deed hij verslag van de huidige belangrijkste onderwerpen in de internationale retail. Met name innovatiethema's als kunstmatige intelligentie en seamless clienting en de implementatie daarvan in de praktijk stonden centraal.<\/p>\n\n\n\n

\"We zijn verheugd dat we ook dit jaar weer boeiende thema's konden vaststellen en als organisator van de PRESTIGE Partner Days onze klanten en partners een platform kunnen bieden voor een open uitwisseling van ervaringen. Met het eersteklas lezingenprogramma willen we innovatieve impulsen geven die de deelnemers mee naar huis kunnen nemen en verder kunnen ontwikkelen voor hun individuele bedrijven,\" zegt J\u00fcrgen Berens von Rautenfeld, CEO van Online Software AG. \"De universiteitscampus in Heidelberg biedt hiervoor de ideale innovatieve flair. Naast de presentatie van de nieuwste functies van het softwareplatform PRESTIGEenterprise en de presentatie van technisch geavanceerde oplossingen, stonden persoonlijke gesprekken en de uitwisseling van ervaringen tussen gebruikers van PRESTIGE centraal. Iedereen die dat wilde, kon de avond ervoor in een ontspannen sfeer op de borrel in de stemming komen voor het evenement.\"<\/p>\n\n\n\n

Over Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG is een innovatief softwarebedrijf dat gespecialiseerd is in de ontwikkeling van oplossingen voor de internationale groot- en detailhandel. Het middelgrote bedrijf uit Weinheim an der Bergstra\u00dfe ondersteunt detailhandelaren al meer dan 25 jaar met softwareoplossingen voor professionele instore reclame en is met meer dan 35.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software PRESTIGEenterprise biedt de online software een communicatieplatform voor het aanspreken van klanten op het verkooppunt dat zowel traditionele media als digitale outputmedia omvat. De bekroonde software vormt zo de perfecte basis voor holistische communicatieconcepten, waarbij posters en etiketten, maar ook grootformaat schermen, videowalls, kassa- en weegschaalschermen, kiosksystemen, digitale schappen en elektronische schapetiketten (ESL) tot en met mobiele apparaten zoals smartphones, tablets en MDE's worden ge\u00efntegreerd. Lees meer over onze Software voor digitale bewegwijzering<\/a> ervaring.<\/p>\n\n\n\n

Meer informatie:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Duitsland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communicatie
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

De beddenbranchevereniging ABK ondersteunt haar leden bij het digitaal aanspreken van klanten bij de kassa en gebruikt hiervoor de digital signage software PRESTIGEenterprise. <\/p>","protected":false},"author":8,"featured_media":70831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Brillanz mit Substanz - Exzellente L\u00f6sungen erobern den POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Am 16. 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