{"id":75655,"date":"2025-09-15T10:27:39","date_gmt":"2025-09-15T08:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75655"},"modified":"2025-09-18T09:56:08","modified_gmt":"2025-09-18T07:56:08","slug":"online-software-ag-vrijgegeven-ssp1-interface-voor-retail-media-op-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\/","title":{"rendered":"De multi-SSP-mogelijkheid van PRESTIGEenterprise maakt van Retail Media eindelijk een omzetgarant voor fysieke retailers."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Voor het eerst maakt de nieuwste versie van de PRESTIGEenterprise-marketingoplossing voor fysieke winkeliers het mogelijk om directe inkomsten te realiseren via de weergave van een breed scala aan marketingcampagnes op digitale POS-media.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 15 september 2025 +++ <\/strong>De allereerste koppeling van digitale POS-media in de detailhandel aan verschillende boekingsplatforms, de innovatieve multi-SSP-mogelijkheid, stelt retailers in staat om hun advertentie-inventaris gelijktijdig aan te sluiten op verschillende boekingsplatforms. De resulterende breedte van boekingsadvertentiepartners maakt een optimale marketing van de eigen advertentie-infrastructuur van de retailer mogelijk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integratie in verschillende platforms aan de aanbodzijde, zoals Framen of SSP1 van de One Tech Group, maakt een optimale verbinding met programmatic advertentie-ecosystemen mogelijk. In de toekomst zullen retailbedrijven hun in-store schermen niet alleen kunnen gebruiken voor hun eigen content, maar ze ook flexibel kunnen vrijgeven voor campagnes geboekt door de industrie - terwijl ze tegelijkertijd de volledige controle behouden over de playout in hun eigen markt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het resultaat: extra verkoop door mediaboekingen voor de detailhandel - zonder afbreuk te doen aan uw eigen communicatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMet de multi-SSP mogelijkheden van PRESTIGEenterprise cre\u00ebren we de perfecte balans voor retailers: maximale flexibiliteit, volledige controle en extra verkooppotentieel door integratie in programmatische retail media campagnes en we volgen consequent het pad om de advertentie-infrastructuur van onze klanten te verbinden met alle belangrijke SSP's,\u201c legt J\u00fcrgen Berens von Rautenfeld, CEO van Online Software AG, uit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor Martin Liebetrau, Managing Director van retail media netwerk marketeer BrandLogistics.NET, was de interface een belangrijke investering in de toekomst. \u201eAls eigenaar van de SSP1 interface, verzekeren we de werking en zorgen we voor de creatie en het lopende onderhoud van de inventarissen - zodat de retailers zo weinig mogelijk inspanningen moeten leveren. Met PRESTIGEenterprise als signagesoftware en onze interface zijn retailers direct klaar voor retailmedia. Tegelijkertijd investeren we in verdere SSP-verbindingen om extra boekingsmogelijkheden te openen en bieden we indien nodig ook ondersteuning bij de marketing voor endemische en niet-endemische adverteerders.<strong> -<\/strong> volgens de specificaties van de retailer, op het juiste moment, op de juiste plaats, met de juiste inhoud.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eWij zien de combinatie van PRESTIGEenterprise, als een van de toonaangevende digital signage oplossingen, en de verbinding met ons platform als een beslissende stap voor bakstenen-en-mortar retailers om hun in-store retail mediastrategie\u00ebn te implementeren. Winkeliers profiteren op twee manieren: ze behouden de volledige controle over hun ruimtes en cre\u00ebren tegelijkertijd de voorwaarden voor het beheer van eventuele reclameboekingen en het genereren van extra reclame-inkomsten,\u201c voegt Daniel Siegmund, Managing Director van One Tech Group GmbH toe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Van op IO gebaseerd naar programmatisch<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot nu toe waren reclameboekingen op het POS voornamelijk gebaseerd op IO: Looptijden, budgetten en inhoud werden handmatig overeengekomen - voorspelbaar maar star. De nieuwe interface met het aanbodplatform van de One Tech Group brengt de programmatische aanpak via SSP1 naar de detailhandel: advertentieruimte wordt automatisch geboekt, geoptimaliseerd en weergegeven, op basis van gegevens en in realtime. Hier profiteren niet alleen grote merken van, maar ook kleinere campagnes en netwerken, die toegang krijgen tot gerichte klantcommunicatie in het POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is met meer dan 65.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software <strong>PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Meer informatie:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Duitsland<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Hoofd Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75769\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75769\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"75768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg\" alt=\"\" class=\"wp-image-75768\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-300x300.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-768x768.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-12x12.jpg 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75767\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75767\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Erstmalig ist es mit der neuesten Version der Marketingl\u00f6sung PRESTIGEenterprise f\u00fcr den station\u00e4ren Einzelhandel m\u00f6glich, direkte Erl\u00f6se \u00fcber die Einspielung unterschiedlichster Marketingkampagnen auf digitalen POS Medien zu realisieren. Heidelberg, 15. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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Mit dem Umzug in das Kopernikusquartier, einem hochmodernen B\u00fcrogeb\u00e4udekomplex setzt das Unternehmen ein klares Zeichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/bl\/online-software-ag-vrijgegeven-ssp1-interface-voor-retail-media-op-pos\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T08:27:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T07:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-scaled-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Multi-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel\",\"datePublished\":\"2025-09-15T08:27:39+00:00\",\"dateModified\":\"2025-09-18T07:56:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/\"},\"wordCount\":594,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/OnlineSOftwareAG_Retail-Media-4-scaled-1.png\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/\",\"name\":\"Multi-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/OnlineSOftwareAG_Retail-Media-4-scaled-1.png\",\"datePublished\":\"2025-09-15T08:27:39+00:00\",\"dateModified\":\"2025-09-18T07:56:08+00:00\",\"description\":\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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