{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"met-prestigeenterprise-worden-meer-dan-7-000-pos-monitoren-van-netto-programmatisch","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Met PRESTIGEenterprise zijn meer dan 7.000 kassabedieningen van Netto Marken-Discount programmatisch toegankelijk."},"content":{"rendered":"

ADXM-interface maakt programmatische in-store reclame mogelijk in het hele Netto-netwerk<\/em><\/em><\/p>\n\n\n\n


Heidelberg, 12 februari 2026 +++<\/strong> Netto Marken-Discount heeft in 2025 een mijlpaal gezet in digitale retailcommunicatie door meer dan 4.000 Netto winkels aan te sluiten op de PRESTIGEenterprise retail media interface. De merkendiscounter gebruikte de AdxM-interface van BrandLogistics.NET, die onder andere aansluiting op de SSP1 van One Tech Group mogelijk maakt. Het netwerk is voortdurend uitgebreid en meer dan 7.000 displays kunnen nu geboekt worden door merkpartners voor programmatische retail media campagnes.<\/p>\n\n\n\n

Netto stelt haar digitale instore ruimtes beschikbaar voor de retail media campagnes - schermen in de kassa zones en steles in het entreegebied - en behoudt de verantwoordelijkheid voor de content. De eigen aanbiedingen en algemene informatie worden aangevuld met campagnes van branchepartners. De commercie- en retailmediaspecialist Marketing of Moments GmbH is verantwoordelijk voor de marketing en operationalisering van programmatic campagnes op de voorraden van Netto Marken-Discount in samenwerking met Netto Marken-Discount en het hoofdkantoor van EDEKA.<\/p>\n\n\n\n

Met PRESTIGEenterprise biedt Online Software AG het standaardplatform voor digitale in-store communicatie - van schermen en elektronische schapetiketten tot interactieve kiosksystemen. De interactie tussen PRESTIGEenterprise en AdxM maakt gestandaardiseerde processen, gegevensgestuurde play-out en transparante rapportage mogelijk.<\/p>\n\n\n\n

Elke week winkelen 21,5 miljoen mensen in de meer dan 4.000 winkels in heel Duitsland. Door digitale advertentieruimte open te stellen voor nieuwe sectoren, biedt Netto aantrekkelijke mogelijkheden voor merken om direct aanwezig te zijn in de winkelomgeving met een groot bereik en een hoge mate van aandacht.<\/p>\n\n\n\n

Over Netto Marken-Discount<\/strong>
Met ongeveer 4.400 winkels, meer dan 88.500 medewerkers, 21,5 miljoen klanten per week en een omzet van 17,6 miljard euro is Netto Marken-Discount een van de toonaangevende bedrijven in de foodretailsector in Duitsland. Met ongeveer 5.000 artikelen en een focus op verse producten heeft Netto het grootste foodassortiment in de discountbranche. Netto is een PAYBACK partner: Punten kunnen worden verzameld in alle Netto winkels, in de Netto online shop en op netto-reisen.de. Verantwoordelijkheid nemen maakt deel uit van de bedrijfscultuur van Netto - het retailbedrijf richt zich op vier hoofdgebieden: sociale betrokkenheid, eerlijke samenwerking, zorgvuldig gebruik van hulpbronnen en het afstemmen van de inkoopstrategie op duurzaamheidsaspecten. Netto is partner van het WWF Duitsland.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Over Online Software AG<\/strong> <\/p>\n\n\n\n

Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is met meer dan 65.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat. <\/p>\n\n\n\n

\n

Meer informatie:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Duitsland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Hoofd Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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<\/div>\n<\/div>\n\n\n\n
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\"Netto<\/a><\/figure>\n\n\n\n
\"Netto\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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