{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"kosten-omlaag-impact-omhoog-online-software-scoort-op-euroshop-2026-met-gestructureerde-pos-communicatie","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"Kosten omlaag, impact omhoog - online software scoort op EuroShop 2026 met gestructureerde POS-communicatie"},"content":{"rendered":"

Conclusie: Effectieve POS-communicatie bepaalt de verkoop, maar budgetten worden krapper, marges dunner en beslissingen moeilijker. Wat nu telt is consistente procesoptimalisatie - gecombineerd met intelligente technologie.<\/em><\/p>\n\n\n\n


Heidelberg, 27 februari 2026 +++<\/strong> Online Software is positief over haar deelname aan EuroShop 2026. Voor het internationaal actieve softwarebedrijf was 's werelds grootste vakbeurs opnieuw veel meer dan alleen een presentatieplatform: het diende als technologische seismograaf voor de internationale handel - en als reality check voor nieuwe idee\u00ebn.<\/p>\n\n\n\n

\u201eVoor ons is EuroShop altijd een plek om te bepalen waar we staan. We kunnen hier heel duidelijk zien waar de retail technologisch naartoe gaat - en we gebruiken de beurs specifiek om nieuwe benaderingen te testen voor acceptatie direct op de markt,\u201c legt J\u00fcrgen Berens von Rautenfeld, CEO van Online Software, uit.<\/p>\n\n\n\n

Een belangrijke conclusie van de beurs van dit jaar: Procesoptimalisatie staat bovenaan de agenda voor detailhandelsbedrijven. Tegen de achtergrond van de gespannen wereldwijde economische situatie zijn retailers in toenemende mate op zoek naar oplossingen om de effici\u00ebntie te verhogen en de kosten duurzaam te verlagen. Dit is precies waar de softwareoplossingen van Online Software een gevoelige snaar raken - vooral bij buitenlandse retailbedrijven, die sterk vertegenwoordigd waren op EuroShop en veel interesse toonden.<\/p>\n\n\n\n

Het werd ook duidelijk dat de overstap naar elektronische schapetiketten (ESL) aan kracht wint. De mogelijkheid om ESL's van verschillende fabrikanten te bedienen met een gecentraliseerde softwareoplossing wordt steeds relevanter. Een onderwerp dat in veel discussies van groot praktisch belang was.<\/p>\n\n\n\n

Tegelijkertijd wint retailmedia direct op het verkooppunt enorm aan belang. Veel bezoekers vroegen specifiek naar de mogelijkheden om reclame te tonen op de plek waar de aankoopbeslissing daadwerkelijk wordt genomen: In de winkel. Last but not least was de intrede van PRESTIGEenterprise-klant Netto Marken-Discount in de sector van de retailmedia een concrete reden voor talrijke handelaars om de online softwareoplossingen van naderbij te bekijken.<\/p>\n\n\n\n

De FastLaner van Wanzl was een bijzondere blikvanger op de beursstand. Het softwareplatform PRESTIGEenterprises toonde met succes POS-reclame en mediacampagnes voor de detailhandel op het scherm dat direct op de handgreep van de winkelwagen was ge\u00efnstalleerd. De oplossing werd al snel een echte bezoekersmagneet.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, CEO van Online Software, benadrukt het strategische belang van de beursobservaties: \u201eHet sentiment van de retailers dat tijdens EuroShop wordt vastgelegd, is extreem waardevol voor ons. Het wordt direct meegenomen in onze beslissingen over producten en verdere ontwikkeling. Alleen als we de echte prioriteiten van retailers begrijpen, kunnen we software ontwikkelen die op de lange termijn relevant blijft.\u201c<\/p>\n\n\n\n

EuroShop 2026 bevestigt voor Online Software opnieuw dat technologische ori\u00ebntatie, eerlijke feedback uit de markt en een nauwe dialoog met retailers cruciaal zijn voor het ontwikkelen van praktische en toekomstbestendige oplossingen.<\/p>\n\n\n\n\n\n

Over Online Software AG<\/strong> <\/p>\n\n\n\n

Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is met meer dan 65.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat. <\/p>\n\n\n\n\n

Meer informatie:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Duitsland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n


Sandy Heinzmann
Hoofd Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n

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Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die […]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nKosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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