{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"meer-dan-self-checkout-digitale-klantbenadering-bij-de-winkelwagen","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/bl\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Meer dan alleen zelf afrekenen: digitale klantbenadering bij het winkelkarretje"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Van een \u201ehartelijk welkom\u201c tot een professionele retailmediacampagne \u2013 dat zijn de mogelijkheden die FastLaner &amp; Co. te bieden hebben.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Er wordt al jaren gewerkt aan Scan &amp; Go. Vele benaderingen zijn in de tussentijd getest en weer van de markt verdwenen. Veel kinderziektes stonden het idee in de weg. EDEKA testte de Easy-Shopper of \u201eWhiz Cart\u201c, REWE de \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Netto<\/a> slimme winkelwagens met een app getest. Onlangs, begin 2026, werd een intelligent zelfkassasysteem ge\u00efnstalleerd op het winkelwagentje in een <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Markt in M\u00fcnchen<\/a> getest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veel oplossingen voor Wanzl's FastLaner - een handgreepunit met een 10\u201c scherm en handscanner - waren ook te zien op verschillende stands van EuroShop 2026. Last but not least had Wanzl zelf zijn winkelwagen een grote presentatieruimte gegeven op een eigen stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Waarom het onderwerp zo interessant is<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Snelle aankoop zonder vertraging<\/strong>&nbsp;met zelfkassa<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">met verminderde inzet van personeel<\/strong> Vooral interessant tijdens daluren<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Gemakkelijk shoppergegevens verzamelen<\/strong> en meer te weten komen over de klant<\/li>\n\n\n\n<li>en nu nieuw: <strong style=\"color: inherit;\">Promotie <\/strong>waar de aankoopbeslissing wordt genomen<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Waarom winkelwagens met display nu relevant zijn<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De fysieke detailhandel staat onder druk: stijgende verwachtingen, afnemende aandacht, groeiende concurrentie van e-commerce. De winkelwagen met scherm biedt een nieuwe kans omdat het klanten precies daar bereikt waar beslissingen worden genomen - op het moment van aankoop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Op EuroShop gebruikten we de Wanzl FastLaner als voorbeeld om te laten zien wat de mogelijkheden zijn om klanten aan te spreken met reclame op het scherm en welke moderne retailtechnologie goed gebruikt kan worden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De mogelijke toepassingen gaan veel verder dan traditionele reclame:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Opvallende campagnes<\/strong> direct bij aanvang van de aankoop<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Dynamische reclame-uitzendingen<\/strong> (programmatisch en doelgericht)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integratie van shopping apps<\/strong> op het display<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Productscan met toegevoegde waarde<\/strong> (Info, allergenen, recepten)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Cross-selling en upselling<\/strong> op het juiste moment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De beslissende factor: De communicatie gebeurt <strong>contextgerelateerd en in realtime.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Concurrentievoordeel door vroege positionering<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Waarom is het voor handelaars de moeite waard om vroeg met de tests te beginnen? Wie vroeg opschaalt, cre\u00ebert nieuwe inkomstenbronnen. Wie vroeg test, doet ervaring op. Wie vroeg integreert, verzekert zich van advertentieruimte<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 idee\u00ebn voor promotie bij het winkelwagentje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Met de oplossingen van PRESTIGEenterprise wordt de Wanzl Fastlaner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>voor programmeerbare mediaruimte in de detailhandel<\/li>\n\n\n\n<li>voor proactieve verkoopondersteuning<\/li>\n\n\n\n<li>de digitale assistent voor de klant<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zo slim kan de integratie van prijs- en reclamecommunicatie in het winkelwagentje zijn!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. Sterke start: winkelidee\u00ebn bij het ontgrendelen<\/strong><br>Wanneer de auto wordt ontgrendeld, start automatisch een opvallende schermvullende campagne. Perfect voor maximale zichtbaarheid - als dealerboodschap of als geboekte merkreclame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. gesplitste weergave: gebruik voor app &amp; reclame<\/strong><\/strong><br>Promotionele afspeellijsten aan de ene kant en shopping apps aan de andere kant cre\u00ebren tegelijkertijd voordelen en geld. Terwijl boodschappenlijsten en kortingscampagnes voordelen cre\u00ebren voor klanten, worden tegelijkertijd reclameboodschappen overgebracht op het scherm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. retailmedia: Dynamisch campagnebeheer<\/strong><\/strong><\/strong><br>Retailmedia worden programmatisch ge\u00efntegreerd en voortdurend bijgewerkt. Campagnes die door de merkindustrie zijn geboekt, worden precies naar de klant afgespeeld - in realtime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. productscan: Aanvullende informatie met toegevoegde waarde<\/strong><\/strong><\/strong><\/strong><br>Als de klant een product scant, verschijnt er onmiddellijk relevante informatie zoals ingredi\u00ebnten, allergenen of receptidee\u00ebn. Context verslaat traditionele reclame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5e productscan: Campagnes met maximale verkoopimpuls<\/strong><\/strong><\/strong><\/strong><\/strong><br>Met de productscan triggert de klant gerichte cross-selling campagnes - productaanbevelingen en merkboodschappen die extra en impulsaankopen triggeren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Drie specifieke toepassingsvoorbeelden voor het Wanzl FastLaner scherm<\/strong><\/h2>\n\n\n<p>Met de oplossingen van PRESTIGEenterprise wordt het winkelwagentje een programmatisch aanstuurbare retailmedia-ruimte, een actief verkoopondersteunend middel op het verkooppunt en een digitale winkelassistent voor klanten. Prijs- en reclamecommunicatie lopen daarbij naadloos in elkaar over \u2013 zonder mediaovergang<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Online Software AG FastLaner Detailhandel\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Online Software AG FastLaner DIY\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Online Software AG FastLaner FURNITURE\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusie: Smart Cart - Het onderschatte touchpoint in de winkel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De winkelwagen is een van de laatste ongebruikte communicatiekanalen in de stationaire detailhandel - met 100 % bereik per bezoek. Retailmedia op de winkelwagen verbindt <strong style=\"color: inherit;\">Inkomsten uit reclame<\/strong>, <strong style=\"color: inherit;\">Betere klantbegeleiding<\/strong> en <strong style=\"color: inherit;\">Hogere winkelmandjes<\/strong>. Kortom: <strong>Meer verkopen per klant - zonder extra verkoopruimte.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Over de auteur<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann ondersteunt al meer dan 15 jaar de digitale ontwikkeling van de fysieke detailhandel. Haar focus ligt op de vraag hoe technologie, communicatie en klantervaring succesvol op elkaar kunnen inwerken op het verkooppunt. Bij Online Software AG houdt ze zich bezig met onderwerpen als retailmedia, digital signage, elektronische prijskaartjes, automatisering en kunstmatige intelligentie. In haar specialistische artikelen combineert ze ervaring uit retailprojecten met actuele markt- en technologietrends. Haar doel is om complexe ontwikkelingen op een begrijpelijke manier uit te leggen en praktische impulsen te geven aan retailers en retailorganisaties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Link met Sandy Heinzmann op LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/bl\/blog\/meer-dan-self-checkout-digitale-klantbenadering-bij-de-winkelwagen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/bl\/blog\/meer-dan-self-checkout-digitale-klantbenadering-bij-de-winkelwagen\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T07:17:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T11:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1370\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen\",\"datePublished\":\"2026-03-30T07:17:27+00:00\",\"dateModified\":\"2026-06-18T11:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"articleSection\":[\"Allgemein\",\"Blog\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\",\"url\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\",\"name\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"datePublished\":\"2026-03-30T07:17:27+00:00\",\"dateModified\":\"2026-06-18T11:06:27+00:00\",\"description\":\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner & Co.Seit Jahren wird am Thema Scan & Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\",\"width\":1370,\"height\":768,\"caption\":\"Online Software AG FastLaner Unlock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2\",\"name\":\"Julia Strauch\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meer dan alleen zelf afrekenen: digitale klantbenadering bij het winkelwagentje - Online Software AG","description":"Van een \u201ewarm welkom\u201c tot een professionele retail media campagne - FastLaner &amp; Co. zijn al jaren bezig met het thema Scan &amp; Go. Vele aanpakken zijn in de tussentijd getest en weer van de markt verdwenen. Veel kinderziektes stonden het idee in de weg. EDEKA testte de Easy-Shopper of \u201eWhiz Cart\u201c, REWE testte de \u201eCatch!\", Netto testte slimme winkelwagens met een app. Onlangs nog werd begin 2026 een intelligent zelfkassasysteem op winkelwagentjes getest in een V-Markt supermarkt in M\u00fcnchen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/bl\/blog\/meer-dan-self-checkout-digitale-klantbenadering-bij-de-winkelwagen\/","og_locale":"nl_BE","og_type":"article","og_title":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG","og_description":"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner & Co.Seit Jahren wird am Thema Scan & Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.","og_url":"https:\/\/online-software-ag.com\/bl\/blog\/meer-dan-self-checkout-digitale-klantbenadering-bij-de-winkelwagen\/","og_site_name":"Online Software AG","article_published_time":"2026-03-30T07:17:27+00:00","article_modified_time":"2026-06-18T11:06:27+00:00","og_image":[{"width":1370,"height":768,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","type":"image\/png"}],"author":"Julia Strauch","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Julia Strauch","Geschatte leestijd":"6 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/"},"author":{"name":"Julia Strauch","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2"},"headline":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen","datePublished":"2026-03-30T07:17:27+00:00","dateModified":"2026-06-18T11:06:27+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/"},"wordCount":717,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","articleSection":["Allgemein","Blog"],"inLanguage":"nl-BE"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","url":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","name":"Meer dan alleen zelf afrekenen: digitale klantbenadering bij het winkelwagentje - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","datePublished":"2026-03-30T07:17:27+00:00","dateModified":"2026-06-18T11:06:27+00:00","description":"Van een \u201ewarm welkom\u201c tot een professionele retail media campagne - FastLaner &amp; Co. zijn al jaren bezig met het thema Scan &amp; Go. Vele aanpakken zijn in de tussentijd getest en weer van de markt verdwenen. Veel kinderziektes stonden het idee in de weg. EDEKA testte de Easy-Shopper of \u201eWhiz Cart\u201c, REWE testte de \u201eCatch!\", Netto testte slimme winkelwagens met een app. Onlangs nog werd begin 2026 een intelligent zelfkassasysteem op winkelwagentjes getest in een V-Markt supermarkt in M\u00fcnchen.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/"]}]},{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","width":1370,"height":768,"caption":"Online Software AG FastLaner Unlock"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2","name":"Julia Strauch"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/posts\/78073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/comments?post=78073"}],"version-history":[{"count":83,"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/posts\/78073\/revisions"}],"predecessor-version":[{"id":78662,"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/posts\/78073\/revisions\/78662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/media\/78103"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/media?parent=78073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/categories?post=78073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/bl\/wp-json\/wp\/v2\/tags?post=78073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}