{"id":12361,"date":"2024-10-09T09:47:40","date_gmt":"2024-10-09T07:47:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=12361"},"modified":"2026-06-25T12:39:42","modified_gmt":"2026-06-25T10:39:42","slug":"detailmedier","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/da\/retail-media\/","title":{"rendered":"Detailmedier"},"content":{"rendered":"
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Det er enkelt. Reklameplads. Marked.\n PRESTIGE\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Omfattende detailmediekampagner ved POS
- fra print til digital skiltning<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Foresp\u00f8rg nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En trend, der kun kender \u00e9n retning:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nopad.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reklamens ydeevne \u00f8ges. Indt\u00e6gterne vokser. Oms\u00e6tningen stiger. Det er blot nogle af fordelene ved at markedsf\u00f8re reklameplads ved POS. S\u00e5 det er ikke underligt, at 85 % af annonc\u00f8rerne i forbrugsvareindustrien if\u00f8lge en unders\u00f8gelse fra Merkle vil \u00f8ge deres investeringer i mediemarkedsf\u00f8ring i detailhandlen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Opskriften p\u00e5 succes: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Detailmedier <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Detailmedier ved POS g\u00f8r det muligt at placere det rigtige budskab p\u00e5 det rigtige sted p\u00e5 det rigtige tidspunkt hos de rigtige kunder. \n

\n\nMed PRESTIGEenterprise kan dine reklamepartnere booke b\u00e5de digital og trykt reklameplads og dermed realisere komplement\u00e6re kampagner. Og det med blot nogle f\u00e5 klik.

\n\nSom detailhandler har du stadig fuld kontrol og bestemmer selv, hvilket indhold der vises; du beh\u00f8ver ikke at undv\u00e6re din egen annoncering, du skal bare give detailmediekampagnerne s\u00e5 meget tid, som du kan undv\u00e6re.

\n\nTjen penge p\u00e5 din digitale reklamebeholdning, og udvikl den til separate indt\u00e6gtsstr\u00f8mme. \n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Netto-logo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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PRESTIGEvirksomhed bringer
Detailmedier p\u00e5 over 7.000 sk\u00e6rme
i over 4.000 Netto-butikker<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Pressemeddelelse<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fordelene <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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i detaljer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Start din detailmedierejse nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nye indt\u00e6gter.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ved hj\u00e6lp af vores l\u00f8sning kan du forvandle dine displays, steler, hyldeforkanter og andre digitale og trykte medier til en ekstra indt\u00e6gtskilde. Ved at markedsf\u00f8re pladserne kan du drage fordel af producenternes, m\u00e6rkernes og tjenesteudbydernes budgetter - og generere direkte reklameindt\u00e6gter.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Enkel booking.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vores software giver dine partnere en bookingproces med lav t\u00e6rskel. Det skyldes, at de har direkte adgang til reklamepladsen ved POS og kan oprette deres kampagner med et enkelt tryk p\u00e5 en knap. Tidligere teknisk viden? Ikke n\u00f8dvendigt. Lange indk\u00f8ringsperioder? Det er heller ikke n\u00f8dvendigt.

Takket v\u00e6re denne fleksibilitet kan annonc\u00f8rer reagere lynhurtigt p\u00e5 markeds\u00e6ndringer for at opn\u00e5 optimale resultater. Det \u00f8ger viljen til at booke hos producenter, brands og serviceudbydere - og reklameindt\u00e6gterne for dig som forhandler.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fuld kontrol.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der er ingen tvivl om, at du selvf\u00f8lgelig ikke \u00f8nsker, at der vises u\u00f8nsket indhold p\u00e5 dine medier. Med PRESTIGEenterprise bevarer du derfor altid den fulde kontrol. I sidste ende bestemmer du altid, hvilke af dine reklamepladser der skal bruges med dit eget eller tredjepartsindhold - og i hvilket forhold.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e5lrettet tilgang.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med detailmedier adresseres kunderne pr\u00e6cist p\u00e5 de rigtige touchpoints og direkte f\u00f8r eller under k\u00f8bsbeslutningen. Men det er ikke alt: Med vores l\u00f8sning bruges medierne p\u00e5 en supplerende m\u00e5de og pr\u00e6cist, n\u00e5r den \u00f8nskede m\u00e5lgruppe rent faktisk handler.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Pr\u00e6cis sporing.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hvilken detailkampagne havde hvilken effekt? Takket v\u00e6re POS-data og sporingsv\u00e6rkt\u00f8jer kan disse konklusioner drages og deles direkte. Resultatet er medietiltag i detailhandlen, som l\u00f8bende kan optimeres og betale sig for b\u00e5de detailhandleren og annonc\u00f8ren. I ordets bogstaveligste forstand.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00d8get salg.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tilsammen sikrer de fordele, vi pr\u00e6senterer for dig her, mere salg i dine butikker. Den enkle booking, sporing og m\u00e5lrettede tv\u00e6rmediale tilgang g\u00f8r vores retail media-l\u00f8sning til en st\u00e6rk tilf\u00f8jelse til kunderejsen - og sikrer, at denne rejse genererer et st\u00e6rkt salg.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Webinar - Anbefaling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Detailmedier ved POS - indsigt og strategier <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Webinar\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moderation: <\/b>Gerd Betz
\n\nG\u00e6ster:<\/b> Dr. Frank Thiedig, POS-Retail Media Consultant, Dr. Klaus Holger Kille, Retail Media Expert
\n\nDato:<\/b> 25. september 2025

\n\nI den 2-timers websession \u201eRetail Media at the POS\u201c finder du ud af, hvilke udviklinger der i \u00f8jeblikket former detailmedierne, hvorfor POS er det mest effektive reklamested, hvordan det har \u00e6ndret sig i de seneste m\u00e5neder, og hvilke nye muligheder in-store medier giver detailhandlerne. Vores eksperter vil give dig praktisk indsigt, konkrete eksempler og viden, der kan oms\u00e6ttes direkte til praksis. I Expert Talk \u201eMulti-SSP - Best Solution for POS Campaigns?\u201c forklarer de, hvordan over 4.000 sk\u00e6rme hos Netto Marken-Discounter streamer mediekampagner, hvordan de forskellige SSP-gr\u00e6nseflader fungerer, og hvorfor dette er en game changer for detailhandlen. \n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n Anmod om gratis optagelse af webinar<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Werbefl\u00e4chen. Vermarkten. PRESTIGE Umfassende Retail Media Kampagnen am POS \u2013 vom Druck bis hin zu Digital Signage Jetzt anfragen Ein Trend, der nur eine Richtung kennt: nach oben. Die […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12361","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRetail-Media-Software - Online Software AG<\/title>\n<meta name=\"description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/detailmedier\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-Media-Software - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/da\/detailmedier\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/OnlineSoftwareAG_PRESTIGEenterprise-Retail-Media-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"name\":\"Retail-Media-Software - 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