{"id":12708,"date":"2024-10-14T09:52:23","date_gmt":"2024-10-14T07:52:23","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=12708"},"modified":"2026-06-17T09:42:26","modified_gmt":"2026-06-17T07:42:26","slug":"referat-af-detailkompetence","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/da\/minutes-of-retail-competence\/","title":{"rendered":"Webinarer"},"content":{"rendered":"
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Enkelt. Bedre. Annoncer. PRESTIGE\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Webinarer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PRESTIGE Shorts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Korte webinarer med merv\u00e6rdi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gik du glip af webinaret?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PRESTIGE Shorts fokuserer p\u00e5 fremtidsorienterede emner inden for detailhandel og de tilsvarende PRESTIGEenterprise-l\u00f8sninger. Koncentrerede websessioner giver dig et indblik i nye teknologier og giver dig vigtige impulser til din virksomheds fremtid.<\/p>

Webinarerne er gratis.<\/p>

Hvis De har sp\u00f8rgsm\u00e5l, bedes De kontakte Sandy Heinzmann p\u00e5 telefonnummer +49 6221 40508-682 eller sandy.heinzmann@online-software-ag.de<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Du skal blot anmode om optagelsen og se webinaret, n\u00e5r det passer dig.\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Detailmedier ved POS - indsigt og strategier for 2025 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Talere: Gerd Betz, Sales Director Retail \/\/ Frank Thiedig, POS-Retail Media Consultant \/\/ Dr. Klaus HoIger Kille, Retail Media Expert<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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25. september 2025 \/ 10:00.

I vores 2-timers websession \u201eRetail Media at the POS\u201c finder du ud af, hvilken udvikling der i \u00f8jeblikket former detailmedierne, hvorfor POS er det mest effektive reklamested, hvordan det har \u00e6ndret sig i de seneste m\u00e5neder, og hvilke nye muligheder in-store medier giver detailhandlerne. Vores eksperter vil give dig praktisk indsigt, konkrete eksempler og viden, der kan oms\u00e6ttes direkte til virkelighed.

\n\n\n\nHvad er der sket hos Retail Media i de seneste m\u00e5neder, og hvor ligger mulighederne for detailhandlen?<\/b>
\nDr. Klaus-Holger Kille, medieekspert i detailhandlen lige fra begyndelsen, universitetsl\u00e6rer og foredragsholder p\u00e5 \u00c5rets Supermarked.

\n\nHvordan detailhandlere f\u00e5r succes med butiksmedier, og hvorfor digital skiltning kun er en del af historien.
<\/b>\nDr. Frank Thiedig, POS-Retail Media Consultant

\n\nExpert Talk: Multi-SSP - den bedste l\u00f8sning til POS-kampagner?
<\/b>\nOver 4.000 sk\u00e6rme streamer mediekampagner i detailhandlen hos Netto Marken-Discounter. Hvordan fungerer de forskellige SSP-gr\u00e6nseflader, og hvorfor er de s\u00e5 popul\u00e6re hos detailhandlerne? Hvilke muligheder giver multi-SSP?\nModereret af Gerd Betz, Sales Director Retail\n

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Hvad er nyt i PRESTIGEenterprise 6.4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opl\u00e6gsholder: Musawer Sabawoon, internationalt salg<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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17. juni 2025 \/ 10:00.

Funktioner - fordele - tips til anvendelse
\nI dette kompakte webinar vil vi vise dig, hvad den nye PRESTIGEenterprise 6.4-version kan g\u00f8re i praksis. Vi pr\u00e6senterer de vigtigste nye funktioner - fra praktisk tr\u00e6k-og-slip-billedupload til forbedret ESL-styring - og giver dig konkrete tips til, hvordan du kan bruge de nye funktioner effektivt i dit daglige arbejde.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nyt i PRESTIGEenterprise 6.4 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\nTalere: Jasmin Bickel, Professional Services \/\/ Tim Fath, Professional Services<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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05. juni 2025 \/ 10:00

Funktioner - Fordele - Tips til anvendelse
\nI dette kompakte webinar vil vi vise dig, hvad den nye PRESTIGEenterprise 6.4-version kan g\u00f8re i praksis. Vi pr\u00e6senterer de vigtigste nye funktioner - fra praktisk tr\u00e6k-og-slip-billedupload til forbedret ESL-styring - og giver dig konkrete tips til, hvordan du kan bruge de nye funktioner effektivt i dit daglige arbejde.\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Detailmedier - buzzword eller forretning. Hvad betyder detailmedier for den fysiske detailhandel?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nOpl\u00e6gsholder: Dr. Frank Thiedig, Retail Media Consultant<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Detailmedier har v\u00e6ret diskuteret i fagmedierne i to-tre \u00e5r som den nye indt\u00e6gtskilde for den fysiske detailhandel. Hvad er retail media i forhold til den fysiske detailhandel, og hvilket potentiale har det? Er der en ny forretningsid\u00e9 bag buzzwordet, eller er det gammel vin p\u00e5 nye flasker? I webinaret vil Dr. Frank Thiedig bruge et eksempel p\u00e5 nogle detailmedieprogrammer til at klassificere emnet og demonstrere dets potentiale ved hj\u00e6lp af praktiske implementeringer.\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Verden omfavner PRESTIGE - International Best Practices i POS-kommunikation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nOpl\u00e6gsholder: Musawer Sabawoon, internationalt salg<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vi i Rum\u00e6nien - Se, hvordan den internationale detailkoncern AUCHAN forbedrer sine rum\u00e6nske supermarkeder med PRESTIGE. Vi i Spanien - Oplev de livlige reklamer hos FORUMSPORT og de catalanske kulinariske l\u00e6kkerier hos BONPREU. Vi i Kuwait - Udforsk, hvordan den succesfulde DIY\/Home Living-forhandler ABYAT engagerer sine kunder i Golf-regionen ved hj\u00e6lp af PRESTIGEenterprise.

\n\nVerden stoler p\u00e5 PRESTIGE - international best practice inden for POS-kommunikation\nWE i Rum\u00e6nien - s\u00e5dan kendetegner den internationale detailkoncern AUCHAN sine rum\u00e6nske supermarkeder med PRESTIGE. WE i Spanien - sporty reklamekommunikation hos FORUMSPORT og catalanske f\u00f8devarespecialiteter hos BONPREU. WE i Kuwait - s\u00e5dan henvender den succesfulde DIY\/home living-forhandler ABYAT sig til sine kunder i Golfen via PRESTIGEenterprise.

\n\nBem\u00e6rk: Dette webinar afholdes p\u00e5 engelsk.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AI-underst\u00f8ttet butiksannoncering - automatiseret playlisting til DooH og kundeorienteret print i butikken\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nTalere: Volker Wissmann, bestyrelsesmedlem Online Software AG \/\/ Leonie Hammann, salg<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dynamisk, skr\u00e6ddersyet information ved POS i fysiske butikker er en afg\u00f8rende konkurrencefordel p\u00e5 tv\u00e6rs af alle medier - trykte og digitale. De omfattende muligheder for dataanalyse og levering af indhold i AI-baserede POS-mediesystemer g\u00f8r det muligt at producere og levere playlister, der n\u00e5r direkte ud til kunden og tager h\u00f8jde for aktuelle p\u00e5virkningsfaktorer. Vi viser, hvordan PRESTIGEenterprise bruger omfattende AI-sprogmodeller til at sikre, at detailspecifik information som f.eks. ugens tilbud overf\u00f8res fra den tidligere flyer til trykte eller digitale medier i detailbutikker i sammenh\u00e6ng med eksterne data. Automatiseret og i realtid.\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobil networking med PRESTIGE app-kit\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nTalere: Georgios Roumeliotis, Sales Manager Mobile \/\/ Michael Tradt, Project Manager Mobile Apps<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uanset om det er en kundeevent, medarbejdertr\u00e6ning eller ledelsesevent - en event-app er en del af enhver professionel event i dag. Med en event-app giver du ikke kun deltagerne alle vigtige oplysninger p\u00e5 deres smartphones, men kan ogs\u00e5 fremme interaktionen med og mellem deltagerne. Med en app kan deltagerne stemme, stille sp\u00f8rgsm\u00e5l til taleren og netv\u00e6rke med andre deltagere. I dette webinar viser vi dig, hvordan du kan bruge PRESTIGEenterprise app kit til at skabe individuelle apps med mange funktioner til dine interne medarbejderarrangementer og eksterne kundearrangementer, hvad du skal v\u00e6re s\u00e6rligt opm\u00e6rksom p\u00e5 som arrang\u00f8r, og hvordan du kan bruge en app til at skabe mere dynamik og interaktion til dit arrangement.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Georgios\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Michael\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Producentuafh\u00e6ngig styring af ESL-indhold med PRESTIGEenterprise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opl\u00e6gsholder: Dennis Harbich<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Elektroniske hyldeforkanter revolutionerer den m\u00e5de, priser og produktinformation pr\u00e6senteres og administreres p\u00e5 ved POS i den station\u00e6re detailhandel. N\u00e5r hardwaren til de elektroniske prisskilte er p\u00e5 plads, er den st\u00f8rste udfordring at kontrollere prism\u00e6rkningen. Hvad skal man overveje, n\u00e5r man integrerer ESL-systemet i det eksisterende IT-landskab? Hvordan f\u00e5r du de rigtige oplysninger p\u00e5 de elektroniske etiketter, og hvad skal der tages h\u00f8jde for i layoutet? Vi viser dig, hvordan du kan styre dit ESL-indhold med PRESTIGEenterprise, og forklarer, hvorfor det giver mening at bruge producentuafh\u00e6ngig software til ESL-styring.\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Retail Media med PRESTIGEenterprise 6.3\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Talere: J\u00fcrgen Berens von Rautenfeld, bestyrelsesmedlem Online Software AG \/\/ David Frei, direkt\u00f8r for virksomhedssalg FRAMEN<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Retail media er en af de vigtigste trends i detailhandlen og \u00e5bner op for en ekstra indt\u00e6gtskilde for detailhandlen p\u00e5 det station\u00e6re salgssted. Med PRESTIGEenterprise 6.3 kan displays i steler eller storsk\u00e6rme i butikker \u00e5bnes som reklamekanaler for udvalgte branchepartnere for at n\u00e5 ud til kunder i den fysiske detailhandel p\u00e5 det rigtige tidspunkt og p\u00e5 det rigtige sted med relevant reklameindhold. Dette har to fordele for detailhandlen: Mere salg gennem m\u00e5lrettede branchekampagner og ekstra indt\u00e6gter fra den solgte digitale reklameplads.

\n\nI dette webinar vil vi vise dig, hvordan du som detailhandler nemt kan bruge dine eksisterende sk\u00e6rme til detailmedier med det nye PRESTIGEenterprise Retail Media Server-modul og RetailMediaEngine i forbindelse med FRAMEN SSP-marketingplatformen.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lovpligtig m\u00e6rkning af fersk k\u00f8d - s\u00e5 nemt er det med PRESTIGEenterprise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opl\u00e6gsholder: Leah Knebel\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To nye \u00e6ndringer i m\u00e6rkningen af k\u00f8d kommer til f\u00f8devarehandlen i den n\u00e6rmeste fremtid: For det f\u00f8rste den statslige dyreholdsm\u00e6rkning (TierHaltKennzG), som skal skabe gennemsigtighed for forbrugerne med hensyn til den m\u00e5de, dyrene holdes p\u00e5, og som f\u00f8rst skal implementeres for svinek\u00f8d. For det andet vil den nye forordning om oprindelsesm\u00e6rkning af fersk k\u00f8d tr\u00e6de i kraft den 11. februar 2024. Det betyder, at forbrugerne vil blive informeret om oprindelsen af hvert stykke fersk, k\u00f8let og frosset k\u00f8d fra disse dyr fra begyndelsen af 2024. Tidligere var dette kun obligatorisk for f\u00e6rdigpakket k\u00f8d. Med PRESTIGEenterprise er du godt rustet til at oml\u00e6gge din prism\u00e6rkning til diskkort ved servicedisken og i din trykte og digitale POS-kommunikation.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PRESTIGEenterprise 6.2 - Hvorfor du skal opdatere til version 6.2 nu\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Talere: Tim Fath \/\/ Jasmin Bickel\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Den nye softwareversion PRESTIGEenterprise 6.2 brillerer med en forbedret designer, der giver st\u00f8rre brugervenlighed i skabelondesignet, og udvidet skalerbarhed, der giver en m\u00e6rkbar for\u00f8gelse af ydeevnen. Med de udvidede muligheder for distribueret installation af PRESTIGEenterprise p\u00e5 flere servere kan man med optimeret belastningsfordeling opn\u00e5 op til 70 % hurtigere ordrebehandling. Designeren er ogs\u00e5 blevet udvidet til at omfatte mange nyttige funktioner til yderligere automatisering.\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Retail media quality marketing - effektiv integration af betalt medieannoncering i POS-kommunikation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Talere: J\u00fcrgen Berens von Rautenfeld, bestyrelsesmedlem Online Software AG \/\/ Paul Th\u00fcmer, salgsdirekt\u00f8r FRAMEN\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Detailhandlere bruger allerede sk\u00e6rme til at henvende sig digitalt til kunderne i butikken og kommunikere tilbud, begivenheder, tjenester og meget mere. Sammen med FRAMEN har Online Software udviklet en l\u00f8sning, der \u00e5bner op for disse sk\u00e6rme i butikken som reklamekanaler for udvalgte branchepartnere uden at opgive kontrollen over reklameindholdet. Detailhandleren bevarer 100 procent kontrol over, hvad der vises, p\u00e5 hvilke sk\u00e6rme det vises, og i hvilket forhold til sit eget indhold det vises.

\n\nI dette webinar viser vi dig, hvordan du som detailhandler kan bruge PRESTIGEenterprise Retail Media som en automatisk indt\u00e6gtskilde - uden tab af kvalitet.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Print-arbejdsgange med PRESTIGEenterprise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opl\u00e6gsholder: Dennis Harbich\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PRESTIGEenterprise tilbyder et stort antal funktioner og workflows til printsektoren. L\u00e6r et stort antal workflows at kende, og find ud af, hvilke muligheder PRESTIGEenterprise tilbyder, fra enkle etiketter eller plakater i individuelle anmodninger til kampagnestyring med plakatmapper og fuldautomatisk autoprint.\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Arbejdsgange for digital skiltning med PRESTIGEenterprise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opl\u00e6gsholder: Dennis Harbich\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PRESTIGEenterprise tilbyder et stort antal funktioner og workflows til digital skiltning. L\u00e6r et stort antal arbejdsgange at kende, og find ud af, hvilke muligheder PRESTIGEenterprise tilbyder, fra simpel billed- eller videodistribution til fuldautomatisk generering af afspilningslister med animerede HTML5- og artikelbaserede visuals.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Dennis\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Besser. Werben. PRESTIGE Webinare PRESTIGE Shorts Kurze Webinare mit Mehrwert Webinar verpasst? Die PRESTIGE Shorts besch\u00e4ftigen sich mit zukunftsweisenden Trendthemen im Handel und den passenden PRESTIGEenterprise L\u00f6sungen. In konzentrierten […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12708","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWebinare - Online Software AG<\/title>\n<meta name=\"description\" content=\"Wir f\u00fchren f\u00fcr Sie kostenfreie Webinare zu Trendthemen durch. 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