{"id":67791,"date":"2024-11-05T13:28:20","date_gmt":"2024-11-05T12:28:20","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=67791"},"modified":"2024-11-13T14:39:51","modified_gmt":"2024-11-13T13:39:51","slug":"multichannel-detailhandel","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/da\/loesungen\/multichannel-retail\/","title":{"rendered":"Multi-channel detailhandel"},"content":{"rendered":"
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Enkelt. Bedre. Annoncer. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Multi-channel detailhandel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digitale salgsteknologier i den station\u00e6re detailhandel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Repr\u00e6senteret p\u00e5 alle kanaler\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digitale salgsteknologier er ved at finde vej ind i vores fysiske butikker. Sp\u00f8rgsm\u00e5let er ikke l\u00e6ngere \"om\", men \"hvordan\" digitale komponenter kan bruges effektivt p\u00e5 salgsgulvet.

\n\nDen traditionelle fysiske detailhandel st\u00e5r over for en ny udfordring: multikanalhandel. Ikke alene er onlinehandel en konstant voksende konkurrent, men flere og flere onlineforhandlere \u00e5bner nu nye butikker i bycentre i den virkelige verden.\n

\nBag udviklingen af

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Den digitale transformation af detailhandlen med multikanalhandel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hvis der er noget, vi har l\u00e6rt af de sidste par \u00e5r, s\u00e5 er det, at kunderne i dag forventer mere af deres fysiske butik end blot gode varer til en god pris. Den obligatoriske disciplin i butiksdesign ligger derfor i at skabe oplevelsesverdener, for eksempel med integrerede cateringzoner eller andre underholdende underholdningskoncepter med event- og f\u00e6llesskabskarakter. Shopping er i dag en fritidsaktivitet, og kunderne forventer derfor en h\u00f8j underholdningsfaktor af et bes\u00f8g i en fysisk butik.

\n\nDetailvirksomheder b\u00f8r overveje f\u00f8lgende fem punkter, n\u00e5r de integrerer digitale elementer til moderne reklame og priskommunikation i butiksindretningen som en del af en digital transformation i hele virksomheden.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Forskning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identificer kontaktpunkter og salgskanaler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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M\u00e5lgruppe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tilpas doseringen af digitale elementer til m\u00e5lgruppen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Indhold er konge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Varieret reklameplanl\u00e6gning med koordineret og genkendeligt indhold<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Store data\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professionel evaluering af kundedata med henblik p\u00e5 at forbedre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Netv\u00e6rk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Valg af de rigtige teknologipartnere og automatisering af processer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den digitale transformation af detailhandlen med multikanalhandel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den digitale transformation har n\u00e5et engros- og detailsektoren: Smartphones og apps har \u00e6ndret spillereglerne i detailhandlen radikalt. Den fysiske detailhandel skal forberede sig p\u00e5 fremtiden, men hvordan skal detailvirksomheder reagere p\u00e5 den digitale transformation?

\n\nP\u00e5 den ene side er tingenes sanselige tilstedev\u00e6relse attraktiv. Det giver kunderne mulighed for at r\u00f8re ved og pr\u00f8ve varerne - det er netop det, der altid vil give den lokale eller traditionelle detailhandel et forspring i forhold til blot at klikke sig igennem en onlinebutik. P\u00e5 den anden side er der de fascinerende muligheder med sk\u00e6rme, informationsterminaler, internettet og mobile smartphones. De giver helt nye muligheder for at pr\u00e6sentere produkter p\u00e5 en sp\u00e6ndende m\u00e5de, g\u00f8re dem eftertragtede og k\u00f8bsv\u00e6rdige og introducere helt nye services i salgsprocessen.

\n\nI syntesen mellem den digitale og den virkelige verden - i Detailhandel med flere kanaler<\/span> - er succesmodellen for fremtidens detailsektor. Det hele g\u00e5r ud over en udvikling, hvor kun den mest fordelagtige\npris altid er den afg\u00f8rende faktor. Med

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Multichannel-detailhandel er en holdsport\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u00e5 grund af den udbredte brug af mobile enheder og indflydelsen fra e-handel st\u00e5r den fysiske detailhandel over for store forandringer. Butiksindehavere, der ikke tilpasser sig dette, kan snart forsvinde. Der er brug for nye strategier og nye m\u00e5der at distribuere kundeinformation p\u00e5. Sammenk\u00e6dning af kanaler er en god m\u00e5de for den fysiske detailhandel at h\u00e6vde sig p\u00e5 over for den rene onlinehandel. Billedligt talt: De enkelte salgskanaler g\u00e5r s\u00e5 at sige sammen som et hold og h\u00e6vder sig. Det er den eneste m\u00e5de at maksimere performance p\u00e5: Ved at skabe de bedste foruds\u00e6tninger for, at teamet kan arbejde med et multi-channel management system.

\n\nIntegrationen af onlinemedier og moderne IT, sceniske produktomr\u00e5der og skabelsen af oplevelsesverdener p\u00e5 salgsstedet er lovende koncepter, som detailhandlen \u00f8nsker at g\u00f8re sig klar til fremtiden med. Med PRESTIGEenterprise som

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Fra multi-channel til cross-channel til omni-channel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I detailhandlen henviser begrebet multikanal til brugen af flere kanaler til salg. Disse kanaler kan f.eks. v\u00e6re detailbutikken, postordrevirksomheden og den tilsvarende onlinebutik. De enkelte salgskanaler l\u00f8ber parallelt med hinanden og har ingen direkte overlapninger. Kunden bestiller enten online eller k\u00f8ber i butikken.

\n\nOmnichannel kan ses som en videreudvikling af multichannel retail. Her overlapper kanalerne hinanden og giver kunderne mulighed for at skifte mellem kanalerne, mens de handler. Ved at integrere kanalerne fuldt ud i alle processer kan kunderne f.eks. bestille varer online og afhente dem i butikken. Hele sortimentet er tilg\u00e6ngeligt n\u00e5r som helst - omnichannel, dvs. via alle salgskanaler.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Moderne kundekommunikation:\nDynamik i stedet for stillbilleder<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Talrige digitale salgsteknologier bruges allerede i dag til at fremvise produktverdener endnu bedre. Inspirerende billeder og tiltalende produkt- eller billedvideoer tiltr\u00e6kker kundens opm\u00e6rksomhed, hvad enten det er via en i\u00f8jnefaldende videov\u00e6g eller via individuelle sk\u00e6rme p\u00e5 hylden, ved kassen eller i serviceomr\u00e5det p\u00e5 v\u00e6gten.

\n\nDesuden st\u00f8tter informative digitale assistenter salgspersonalet p\u00e5 butiksgulvet. Fra velplacerede kioskapplikationer til touchsk\u00e6rme og mobile l\u00f8sninger.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Online og offline kombineret i omni-channel marketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Implementeringen af interaktive, digitale tjenester er derfor ogs\u00e5 et vigtigt skridt i retning af omnichannel-marketing og den optimale kombination af online- og offline-tilbud i marketingmixet, herunder alle kommunikationskanaler - pr\u00e6cis som kunderne forventer i den traditionelle detailhandel i dag.

\n\nFind ud af mere om det \u00f8nskede produkt online p\u00e5 forh\u00e5nd, oplev den haptiske oplevelse i en butik, f\u00e5 yderligere r\u00e5dgivning fra butikspersonalet og tag det derefter enten med sig med det samme eller bestil det til afhentning i butikken eller f\u00e5 det leveret direkte til deres hjem. Det er afg\u00f8rende, at forhandleren forbliver t\u00e6t p\u00e5 kunden gennem hele kunderejsen og giver det rigtige tilbud p\u00e5 det rigtige tidspunkt.

\n\nS\u00f8ml\u00f8s shopping er buzzwordet her, og det er bestemt mere end bare en forbig\u00e5ende trend. Senest n\u00e5r generationen af \"digitalt indf\u00f8dte\" begynder at tjene deres egne penge, vil det hurtigt blive klart, hvilke detailhandlere der har investeret tilstr\u00e6kkeligt i digitale, sammenkoblede salgsteknologier og tilpasset deres processer til de nye udfordringer.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Multichannel-detailhandel, omnichannel-marketing og big data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digitale l\u00f8sninger giver et v\u00e6ld af nye muligheder for at indsamle data om kundernes k\u00f8bsadf\u00e6rd og pr\u00e6ferencer. \"Big data\" er et af tidens store emner. Det er stadig relativt nemt at indsamle data, men at udnytte dem p\u00e5 en meningsfuld m\u00e5de er en kunst, der stadig er i sin vorden, selv om der allerede findes meget vellykkede koncepter.

\n\nDet er vigtigt fra starten at skabe foruds\u00e6tningerne for at kunne m\u00e5le effekten af brugen af digitale medier. Kun p\u00e5 den m\u00e5de kan man udlede tiltag, der udvider den grundl\u00e6ggende viden om kundeadf\u00e6rd, giver en bedre forst\u00e5else af m\u00e5lgrupperne og g\u00f8r det muligt at henvende sig til kunden p\u00e5 en mere individuel og frem for alt mere m\u00e5lrettet m\u00e5de uden at irritere kunden ved at tr\u00e6nge sig p\u00e5.

\n\nMed PRESTIGEenterprise som et omfattende program til digital skiltning og

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\n\n <\/i><\/span>\n\n Foresp\u00f8rg nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Besser. Werben. PRESTIGE Multi-Channel Retail Jetzt anfragen Digitale Verkaufstechnologien im station\u00e4ren Handel Auf allen Kan\u00e4len vertreten Digitale Verkaufstechnologien halten Einzug auf den Ladenfl\u00e4chen unserer station\u00e4ren Handelsh\u00e4user. L\u00e4ngst stellt sich […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-67791","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMulti-Channel Retail - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Multichannel Marketing verschiedene Medien nutzen um Ihre Kunden offline, und auch online zu erreichen. 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