{"id":76181,"date":"2025-10-30T11:05:02","date_gmt":"2025-10-30T10:05:02","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76181"},"modified":"2025-12-29T15:29:58","modified_gmt":"2025-12-29T14:29:58","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/da\/lexikon\/cross-merchandising\/","title":{"rendered":"Cross Merchandising"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76181\" class=\"elementor elementor-76181\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS-leksikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cross Merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cross Merchandising<\/strong> (Tysk: <em>Krydssalg<\/em> eller <em>Markedsf\u00f8ring p\u00e5 tv\u00e6rs<\/em>) henviser til placeringen af komplement\u00e6re produkter p\u00e5 et f\u00e6lles salgssted for at tilskynde til impulsk\u00f8b og \u00f8ge salget. Ved dygtigt at kombinere relaterede varer (f.eks. pasta ved siden af tomatsauce) og promovere dem, tilskyndes kunderne til at k\u00f8be yderligere produkter, som de m\u00e5ske ikke havde p\u00e5 deres indk\u00f8bsliste. Denne salgsstrategi forbedrer kundeoplevelsen og \u00f8ger den gennemsnitlige kurvv\u00e6rdi i butikkerne. Digitale l\u00f8sninger som f.eks. <strong>PRESTIGEvirksomhed<\/strong> underst\u00f8tte cross-merchandising ved at planl\u00e6gge fornuftige produktkombinationer og distribuere dem til de digitale displays.<\/p><p>Et overblik over fordelene ved cross merchandising:<\/p><ul><li>- Orientering og bekvemmelighed: Kunderne f\u00e5r nyttige oplysninger om produktet direkte ved POS.<\/li><li>- \u00d8get salg: Passende anbefalinger hj\u00e6lper kunderne med ikke at glemme deres k\u00f8b.<\/li><li>- Promovering af impulsk\u00f8b: Anbefalinger fremmer slutkunders impulsk\u00f8b.<\/li><li>- Forbedring af kundeoplevelsen: Kunderne nyder godt af de oplysninger, du giver dem.<\/li><li>- Reducere restlager: Svagere produkter f\u00e5r opm\u00e6rksomhed og salg ved at ligge t\u00e6t p\u00e5 bestsellere.<\/li><li>- Emotionel iscenes\u00e6ttelse: Harmoniske produktverdener stimulerer k\u00f8belysten og g\u00f8r tilbuddene h\u00e5ndgribelige.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG er din st\u00e6rke partner inden for POS-marketingl\u00f8sninger. Vores <a title=\"POS marketing software\" href=\"\/da\/software\/\"><span style=\"text-decoration: underline;\">POS marketing software<\/span><\/a> PRESTIGEenterprise st\u00f8tter dig med f\u00f8lgende funktioner:<\/p><ul><li>- <span style=\"text-decoration: underline;\"><a title=\"POS-l\u00f8sninger\" href=\"\/da\/losninger\/\">POS-l\u00f8sninger<\/a><\/span><\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f8sninger til digital skiltning\" href=\"\/da\/losninger\/digital-skiltning\/\">L\u00f8sninger til digital skiltning<\/a><\/span><\/li><li>- L\u00f8sninger til <span style=\"text-decoration: underline;\"><a title=\"digitale prisskilte\" href=\"\/da\/elektroniske-prisskilte\/\">digitale prisskilte<\/a><\/span> (ESL)<\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Printl\u00f8sninger\" href=\"\/da\/losninger\/print\/\">Printl\u00f8sninger<\/a><\/span><\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Mobile marketingl\u00f8sninger\" href=\"\/da\/losninger\/mobil\/\">Mobile marketingl\u00f8sninger<\/a><\/span><\/li><li>- <a title=\"Mediel\u00f8sninger til detailhandlen\" href=\"\/da\/detailmedier\/\"><span style=\"text-decoration: underline;\">Mediel\u00f8sninger til detailhandlen<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc7c450 elementor-widget__width-initial elementor-widget elementor-widget-global elementor-global-77102 elementor-widget-heading\" data-id=\"fc7c450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Du er interesseret i <br>kommunikation ved POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237a65c elementor-widget elementor-widget-global elementor-global-77105 elementor-widget-naylabutton\" data-id=\"237a65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/da\/tilmelding-til-nyhedsbrev\/\">Tilmeld dig nyhedsbrevet nu<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. Durch [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76181","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross Merchandising - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/leksikon\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross Merchandising - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. 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