{"id":76231,"date":"2025-10-30T11:28:57","date_gmt":"2025-10-30T10:28:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76231"},"modified":"2025-10-30T11:29:27","modified_gmt":"2025-10-30T10:29:27","slug":"kontrolleret-indkobsoplevelse","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/da\/lexikon\/gesteuertes-einkaufserlebnis\/","title":{"rendered":"Kontrolleret indk\u00f8bsoplevelse"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76231\" class=\"elementor elementor-76231\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS-leksikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Kontrolleret indk\u00f8bsoplevelse<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med <strong>PRESTIGEvirksomhed<\/strong> Vi tilbyder en st\u00e6rk platform, der hj\u00e6lper virksomheder med effektivt at planl\u00e6gge og levere skr\u00e6ddersyet indhold, s\u00e5 de kan give deres kunder en ensartet indk\u00f8bsoplevelse p\u00e5 tv\u00e6rs af alle kanaler. <br \/>Udtrykket \u201e<strong>kontrolleret indk\u00f8bsoplevelse<\/strong>\u201chenviser til en bevidst designet og guidet oplevelse, som en kunde gennemg\u00e5r, n\u00e5r han handler - uanset om det er online eller i en fysisk butik. M\u00e5let er at guide kunden mod specifikke handlinger eller beslutninger, s\u00e5som k\u00f8b af bestemte produkter, brug af yderligere tjenester eller loyalitet over for et brand.<br \/><br \/>En kontrolleret indk\u00f8bsoplevelse ved POS betyder, at man planl\u00e6gger pr\u00e6cis, hvordan kunderne kommer i kontakt med butikken og produkterne. Det indeb\u00e6rer brug af trykte medier s\u00e5vel som digitale teknologier som storsk\u00e6rme og interaktive ber\u00f8ringssk\u00e6rme eller videov\u00e6gge. Vejledningssystemer, belysning, musik eller endda dufte kan ogs\u00e5 bruges til m\u00e5lrettet kundevejledning. <br \/><br \/>M\u00e5let er at g\u00f8re shopping mere inspirerende, mere praktisk og mere sp\u00e6ndende - og at guide kunderne mod specifikke produkter eller beslutninger. Data fra den fysiske detailhandel og onlinebutikken kombineres ofte til dette form\u00e5l. Det g\u00f8r det muligt at komme med anbefalinger og tilbud p\u00e5 salgsstedet - f.eks. en s\u00e6rlig rabat p\u00e5 et produkt, som ogs\u00e5 annonceres i en app, p\u00e5 hjemmesiden og i flyers. Hvor det er muligt, bruges disse data til at skabe personlige tilbud, som kommunikeres til kunderne via f.eks. en app eller e-mail. Sammenk\u00e6dning af offline- og onlinedata skaber en personlig shoppingoplevelse. <br \/><br \/>Med <strong>PRESTIGEvirksomhed<\/strong> Vi tilbyder en st\u00e6rk platform, der hj\u00e6lper virksomheder med effektivt at planl\u00e6gge og afvikle skr\u00e6ddersyet indhold, s\u00e5 kunderne f\u00e5r en ensartet shoppingoplevelse p\u00e5 tv\u00e6rs af alle kanaler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG er din st\u00e6rke partner inden for POS-marketingl\u00f8sninger. Vores <a title=\"POS marketing software\" href=\"\/da\/software\/\"><span style=\"text-decoration: underline;\">POS marketing software<\/span><\/a> PRESTIGEenterprise st\u00f8tter dig med f\u00f8lgende funktioner:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"POS-l\u00f8sninger\" href=\"\/da\/losninger\/\">POS-l\u00f8sninger<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"L\u00f8sninger til digital skiltning\" href=\"\/da\/losninger\/digital-skiltning\/\">L\u00f8sninger til digital skiltning<\/a><\/span><\/p><\/li><li><p>- L\u00f8sninger til <span style=\"text-decoration: underline;\"><a title=\"digitale prisskilte\" href=\"\/da\/elektroniske-prisskilte\/\">digitale prisskilte<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Printl\u00f8sninger\" href=\"\/da\/losninger\/print\/\">Printl\u00f8sninger<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobile marketingl\u00f8sninger\" href=\"\/da\/losninger\/mobil\/\">Mobile marketingl\u00f8sninger<\/a><\/span><\/p><\/li><li><p>- <a title=\"Mediel\u00f8sninger til detailhandlen\" href=\"\/da\/detailmedier\/\"><span style=\"text-decoration: underline;\">Mediel\u00f8sninger til detailhandlen<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Du er interesseret i <br>kommunikation ved POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/da\/tilmelding-til-nyhedsbrev\/\">Tilmeld dig nyhedsbrevet nu<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Gesteuertes Einkaufserlebnis Mit PRESTIGEenterprise bieten wir eine leistungsstarke Plattform, die Unternehmen unterst&uuml;tzt, ma&szlig;geschneiderte Inhalte effizient zu planen und auszuspielen, und erm&ouml;glicht so ein konsistentes Einkaufserlebnis ihrer Kunden &uuml;ber [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76231","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesteuertes Einkaufserlebnis - Online Software AG<\/title>\n<meta name=\"robots\" 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