{"id":78264,"date":"2026-05-21T17:30:41","date_gmt":"2026-05-21T15:30:41","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=78264"},"modified":"2026-06-25T12:34:22","modified_gmt":"2026-06-25T10:34:22","slug":"reklame-ved-returautomaten","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/da\/loesungen\/promotion-an-der-leergutrucknahme\/","title":{"rendered":"Kampagne ved returautomaten"},"content":{"rendered":"
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Enkelt. Effektivt. Skil dig ud. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Den omvendte salgsautomat som
\u00d8get salg<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Returautomater er nu et af de mest bes\u00f8gte servicepunkter i supermarkeder og drikkevareforretninger. Returnering af tomme flasker er rutine, og det er netop her, potentialet ligger: Hvor kunderne st\u00e5r, venter og interagerer, skabes der opm\u00e6rksomhed. Disse f\u00e5 minutter ved automaten er et vigtigt kontaktomr\u00e5de - med en enorm r\u00e6kkevidde, en klar m\u00e5lgruppe og en m\u00e5lbar effekt. I detailhandlen t\u00e6ller hver eneste visuelle kontakt. Ved at tilbyde underholdning, information eller incitamenter i dette \u00f8jeblik forl\u00e6nges kunderejsen - og salget \u00f8ges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hvilken reklame virker bedst p\u00e5 returautomater?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ekstra storformatsk\u00e6rm vs. integreret sk\u00e6rm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Integrerede sk\u00e6rme er t\u00e6t p\u00e5 kunden, men ofte meget sm\u00e5. De giver derfor kun begr\u00e6nsede muligheder for at henvende sig til kunderne.<\/p>

En storsk\u00e6rm kan installeres ved siden af eller over returautomaten og tiltr\u00e6kker sig opm\u00e6rksomhed p\u00e5 afstand. Kunderne ser indholdet, f\u00f8r de overhovedet er begyndt at returnere varerne. Det skaber r\u00e6kkevidde, synlighed og brandtilstedev\u00e6relse - langt ud over den faktiske bruger af automaten.<\/p>

Rummet er ideelt til emotionel historiefort\u00e6lling, billedreklamer og s\u00e6sonkampagner. Bev\u00e6gelige billeder, st\u00e6rke brandbudskaber og kampagner i stort format er mere mindev\u00e6rdige end korte budskaber p\u00e5 sm\u00e5 sk\u00e6rme. Den store sk\u00e6rm fungerer som en digital plakat med stor gennemslagskraft og genkendelighed ved POS.<\/p>

Teknisk set er l\u00f8sningen lettere at implementere og kan styres centralt. Den kan integreres i eksisterende digitale skiltningssystemer uden at forstyrre automatsoftwaren. Vedligeholdelse og udskiftning af indhold er ukompliceret, og skalering p\u00e5 tv\u00e6rs af mange filialer er hurtigt muligt.<\/p>

Det integrerede display tilbyder n\u00e6rhed og interaktion - den store sk\u00e6rm tilbyder derimod r\u00e6kkevidde, interaktion og maksimal synlighed. Hvis du vil tiltr\u00e6kke opm\u00e6rksomhed i hele returomr\u00e5det, er storsk\u00e6rmen et st\u00e6rkt, f\u00f8lelsesm\u00e6ssigt ber\u00f8ringspunkt i butikken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reklame p\u00e5 en separat sk\u00e6rm i stort format
ved siden af returautomaten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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- Produkttilbud

\n\n- Billedvideoer, f.eks. b\u00e6redygtighedsreklamer, regionale sponsorreklamer

\n\n- Krydsreklame, f.eks. for nye drikkevarer eller genanvendelige kampagner

\n\n- Brandbudskaber, f.eks. s\u00e6sonbetonede kampagner

\n\n- Industrifinansierede mediekampagner i detailhandlen

\n\nKommunikation af fundraising-kampagner: Kunderne kan donere bel\u00f8b til velg\u00f8rende projekter.\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Reklame for integreret
Sk\u00e6rm i den omvendte salgsautomat <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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- Loyalitetsintegration: Indsamling af loyalitetspoint med forbindelse til loyalitetskort eller detailapps for bonuspoint.

\n\n- Konkurrencer: QR-koder eller ber\u00f8ringsinteraktioner direkte p\u00e5 maskinen aktiverer legende deltagelse. (Udskriv kvittering med kode eller via app)

\n\n- Kuponer og rabatter: Udskriv personlige tilbud direkte efter returneringen, eller giv dem digitalt.\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Indhold, der virker!
Denne kampagne er velegnet til returautomater<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mediekampagner i detailhandlen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tomgods vender tilbage som en del af tildelingen til detailmediekampagnen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail Media er i st\u00e6rk v\u00e6kst - og hver eneste nye plads t\u00e6ller. Digitale forbindelser og programmatisk kontrol forvandler returautomater til bookingsteder for detailmedier. Reklamer, kampagnekoder og endda sponsorering af vellykkede returkampagner er centraliseret og brand-kompatibel p\u00e5 tv\u00e6rs af alle kontaktpunkter. Det \u00e5bner op for nye indt\u00e6gtskilder for detailhandlen og en v\u00e6rdifuld analytisk datastr\u00f8m for marketing - returautomaten bliver et \u00e6gte pr\u00e6stationsomr\u00e5de og en innovationsdriver i den station\u00e6re detailhandel.

\n\nReturautomaten tilbyder brands en meget bes\u00f8gt, dataunderst\u00f8ttet reklameplads, der bidrager m\u00e5lbart til konverteringen. Centraliseret kampagnestyring integrerer returautomater i eksisterende medienetv\u00e6rk i detailhandlen. Det g\u00f8r returautomater til en integreret del af reklamekommunikationen ved POS.

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Produkttilbud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Flyer-reklamer og kampagner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Returautomater giver detailhandlere mulighed for at skabe ikke bare opm\u00e6rksomhed, men ogs\u00e5 salg med synlighed og underholdning direkte ved ber\u00f8ringspunktet. Annoncer, hvor mange kunder med garanti vil dv\u00e6le et \u00f8jeblik - interaktionsraten er i top, og \u00e5bningsraten for reklamepladsen er n\u00e6sten 100%. G\u00f8r din returautomat til en rentabel kanal for brand- og detailreklamer.

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\n\n <\/i><\/span>\n\n til vores digitale skiltel\u00f8sninger<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\n\n \n \n \n\n<\/div>\n \n \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Reklame for billeder<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Stor biograf for dit brand - billedreklame ved POS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Den digitale sk\u00e6rm er din st\u00e6rkeste scene direkte ved returautomaten. Fort\u00e6l om de tjenester, du tilbyder, f.eks. leveringsservice eller Click & Collect.

\n\nVis, hvor dine vine, \u00f8l og mineralvand kommer fra - portr\u00e6tter regionale bryggerier, vinavlere og kilder. Tilf\u00f8j \u00f8jeblikke af gl\u00e6de, madkombinationer og s\u00e6sonbestemte anbefalinger.

\n\nFort\u00e6l om dit engagement i den lokale h\u00e5ndboldklub eller andre regionale sponsorprojekter. Autentisk indhold skaber tillid, styrker dit brand og g\u00f8r shopping til en oplevelse.

\n\nSponsorkommunikation p\u00e5 sk\u00e6rmen
\n - Foreningspartnerskab: Visualiser med logo og billede
\n - Matchdagstips: \u201eHSG spiller i aften - vi krydser fingre!\"
\n - Emotionalisering: holdbilleder, m\u00e5lfejringer, holdpr\u00e6sentationer
\n - Cross-promotion: rabatkampagne p\u00e5 kampdagen for klubmedlemmer
\n - Lokal identitet: sponsorering som bevis p\u00e5 \u00e6gte r\u00f8dder i regionen


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S\u00e5dan designer du drikkevarereklamer ved POS korrekt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Juridiske krav - effektive designelementer

\n\nKRAV<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Salgsbeskrivelse\n\u2192 Hvad er det helt pr\u00e6cist? (f.eks. \u201eappelsinjuice\u201c, \u201emineralvand med kulsyre\u201c, \u201el\u00e6skedrik med citronsmag\u201c)

\n\n2. Liste over ingredienser
\n\u2192 Alle ingredienser i faldende r\u00e6kkef\u00f8lge efter v\u00e6gt.
\n\u2192 Tils\u00e6tningsstoffer skal m\u00e6rkes tydeligt (f.eks. \u201emed farvestof\u201c, \u201emed s\u00f8demiddel\u201c).

\n\n3. Allergener
\n\u2192 Skal fremh\u00e6ves tydeligt (f.eks. med fed skrift eller store bogstaver).

\n\n4. Netto p\u00e5fyldningsm\u00e6ngde
\n\u2192 f.eks. \u201e0,5 l\u201c, \u201e1 l\u201c, \u201e330 ml\u201c.

\n\n5. Bedst f\u00f8r-dato (BBD)
\n\u2192 \u201eBedst f\u00f8r ...\u201c eller for produkter med meget kort holdbarhed \u201eBrug senest ...\u201c.

\n\n6. F\u00f8devarevirksomhedslederens navn og adresse
\n\u2192 Producent, aftapper eller import\u00f8r med base i EU.

\n7. Batchnummer (batchm\u00e6rkning)
\n\u2192 Bruges til sporbarhed.

\n8. Ern\u00e6ringstabel
\n\u2192 Pr. 100 ml: br\u00e6ndv\u00e6rdi, fedt, m\u00e6ttede fedtsyrer, kulhydrater, sukker, protein, salt.

\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YDERLIGERE OBLIGATORISKE OPLYSNINGER
(afh\u00e6ngigt af typen af drik)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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- Alkoholiske drikkevarer (>1,2 vol.-%)
\n\u2192 Alkoholindhold i volumenprocent: \u201eAlk. 5.0 % vol\u201c.

\n- Koffeinholdige drikkevarer
\n\u2192 Advarsel: \u201eForh\u00f8jet koffeinindhold. Anbefales ikke til b\u00f8rn og gravide eller ammende kvinder.\u201c

\n- Drikkevarer med s\u00f8demidler
\n\u2192 Bem\u00e6rk: \u201eMed s\u00f8destoffer\u201c eller \u201eIndeholder en kilde til phenylalanin\u201c (for aspartam).

\n- Frugtjuice, nektar, l\u00e6skedrikke
\n\u2192 Minimumsindhold af frugt (f.eks. \u201eFrugtindhold: 10 %\u201c).

\n- Mineralvand
\n\u2192 Anerkendt kildebetegnelse, analysev\u00e6rdier, kildens placering, \u201ekulsyreholdig\u201c, hvis relevant.

\n\nTILVALG (ret almindeligt i supermarkeder)
\n- Oprindelsesangivelse (f.eks. \u201eMade in Germany\u201c)
\n- Instruktioner om genbrug eller pantsymboler
\n- Marketingtekster, slogans, serveringsforslag

\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n F\u00e5 mere at vide om skabelonerne<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\n\n \n \n \n\n<\/div>\n \n \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vores r\u00e5d:\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ekspertise? WOW! <\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Med vores konsultation p\u00e5 stedet tilbyder vi dig noget s\u00e6rligt: 30 \u00e5rs koncentreret erfaring inden for markedsf\u00f8ring i butikker. Kort sagt: ekspertise med en \u00e6gte WOW-effekt. Fordi du vil l\u00e6re, hvordan du f\u00e5r mest muligt ud af dine POS-teknologier takket v\u00e6re vores point-of-sale-l\u00f8sninger - og g\u00f8r dit liv m\u00e6rkbart lettere.<\/p>

Og selvf\u00f8lgelig: Vi ved m\u00e5ske ikke alt - men vi ved pr\u00e6cis, hvem vi kan ringe til for at f\u00e5 svar p\u00e5 ethvert sp\u00f8rgsm\u00e5l. Det er muligt takket v\u00e6re vores netv\u00e6rk af erfarne hardwarepartnere. Fra Canon og LG til SAMSUNG og SAP. Det er s\u00e5dan, r\u00e5dgivning fungerer.<\/p>

Det er s\u00e5dan, WOW fungerer. Med det i tankerne: Hvorn\u00e5r g\u00e5r vi i gang?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n Start POS-revolutionen nu<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ofte stillede sp\u00f8rgsm\u00e5l om<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampagne ved returautomaten <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\n \n <\/i><\/span>\n\n \n Hvad er et retursystem, og hvorfor har det et markedsf\u00f8ringspotentiale? <\/span>\n\n <\/div>\n\n
    Et panteautomatsystem genkender og sorterer returflasker, udsteder kvitteringer og er forbundet med kassesystemet. Moderne systemer har ogs\u00e5 digitale sk\u00e6rme eller indholdsmoduler, som kan vises centralt.
    \n\nDette forvandler en teknisk infrastruktur til et medieber\u00f8ringspunkt i detailhandlen. Returautomaten bliver en del af kommunikationsnetv\u00e6rket i butikken - p\u00e5 samme m\u00e5de som selvbetjeningsterminaler eller digital skiltning.<\/div>\n\n <\/li>\n\n
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    \n\n \n <\/i><\/span>\n\n \n Hvilke reklamebudskaber egner sig til returautomater?<\/span>\n\n <\/div>\n\n
    Traditionelle kampagner ender som regel p\u00e5 hylden. Men returnering giver det perfekte \u00f8jeblik for brandloyalitet: Kunderne er aktive, opm\u00e6rksomme og f\u00f8lelsesm\u00e6ssigt involverede (\u201eJeg f\u00e5r mit depositum tilbage\u201c).
    \n\nUnderholdningselementer som korte underholdende reklamer, konkurrencer eller fundraising-kampagner forl\u00e6nger dette \u00f8jeblik og kombinerer b\u00e6redygtighed med brandoplevelse. De, der er synlige her, kan give deres brand et positivt l\u00f8ft, generere impulsk\u00f8b og skubbe til salget ved POS.
    \n\nMen dette kontaktpunkt tilbyder detailhandlerne meget mere. Det kan bruges til at annoncere kundearrangementer og ledige stillinger og til at kommunikere om kundeservice.
    \n\nUnder mottoet \u201eG\u00f8r noget godt og tal om det\" er returautomaten det helt rigtige sted at fremvise sit eget frivillige engagement og sponsorprojekter i det rette lys.
    \n\nBare g\u00f8r noget for dit image!<\/div>\n\n <\/li>\n\n
  • \n\n
    \n\n \n <\/i><\/span>\n\n \n Hvordan integrerer jeg returautomatens sk\u00e6rme i de eksisterende systemer?<\/span>\n\n <\/div>\n\n
    Den afg\u00f8rende faktor for IT-afdelingen er, hvordan returautomathardwaren passer ind i den eksisterende infrastruktur, og om der er behov for yderligere software. Detailhandlere, der allerede styrer deres pris- og reklamekommunikation med et professionelt softwarev\u00e6rkt\u00f8j, kan normalt nemt tilf\u00f8je ekstra sk\u00e6rme i omr\u00e5det omkring returautomaten og integrerede sk\u00e6rme som outputmedie. PRESTIGEenterprise er f.eks. en etableret softwareplatform i detailsektoren.<\/div>\n\n <\/li>\n\n
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    \n\n \n <\/i><\/span>\n\n \n Er der lovkrav til reklamer for drikkevarer?<\/span>\n\n <\/div>\n\n
    Reklamer p\u00e5 returautomater er underlagt lovbestemmelser og b\u00f8r ogs\u00e5 v\u00e6re orienteret mod neuromarketing-aspekter. Sidstn\u00e6vnte p\u00e5virker normalt k\u00f8bsbeslutninger ubevidst og f\u00f8lger ideelt set virksomhedens designretningslinjer.\n\nDe obligatoriske oplysninger (skal altid vises) for drikkevarer i supermarkeder omfatter navn, ingredienser, allergener, nettom\u00e6ngde, bedst f\u00f8r-dato, producent\/adresse, batchnummer og n\u00e6ringsv\u00e6rdier. Afh\u00e6ngigt af drikken kan der v\u00e6re oplysninger om alkoholindhold, koffein, s\u00f8demiddel, frugtindhold eller mineralvand. Valgfrit: oprindelse, pant\/genbrug, markedsf\u00f8ringstekster.<\/div>\n\n <\/li>\n\n \n <\/ul>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Oplev med Digital skiltning<\/span>\n fremtiden for visuel kommunikation, og oplev, hvordan du kan f\u00e5 dit budskab ud i verden med vores skr\u00e6ddersyede l\u00f8sninger. Kontakt os for en omfattende konsultation eller en gratis demo!\n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Einfach. Wirksam. Auffallen. PRESTIGE Der Leergutr\u00fccknahmeautomat als Umsatz-Booster Jetzt anfragen Leergutr\u00fccknahmeautomaten z\u00e4hlen mittlerweile zu den meistbesuchten Servicestellen in Superm\u00e4rkten und Getr\u00e4nkefilialen. Leergutr\u00fccknahme ist Routine und genau hier liegt Potenzial: Wo […]<\/p>\n","protected":false},"author":2,"featured_media":78267,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-78264","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPromotion an der Leergutr\u00fccknahme<\/title>\n<meta name=\"description\" content=\"Handzettelwerbung oder bezahlte Retail Media Kampagne. 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