{"id":14593,"date":"2018-09-12T14:09:13","date_gmt":"2018-09-12T12:09:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=14593"},"modified":"2024-11-11T08:09:57","modified_gmt":"2024-11-11T07:09:57","slug":"online-software-ag-buenting-bruger-digital-kundetilgang-pa-markedet","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/","title":{"rendered":"B\u00fcnting bruger digital kundetilgang p\u00e5 markedet"},"content":{"rendered":"

B\u00fcnting-gruppen bruger softwareplatformen PRESTIGEenterprise til butikskommunikation hos Combi, Jibi og Famila.<\/em><\/p>\n\n\n\n

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Weinheim, den 12. september 2018 <\/strong>+++ Som en del af moderniseringen af mere end 200 Combi-, Famila- og Jibi-butikker mellem Nords\u00f8en og Sauerland bruger den \u00f8stfrisiske B\u00fcnting-gruppe sk\u00e6rme til at henvende sig til kunderne. Butikkerne vil blive udstyret med sk\u00e6rme i indgangsomr\u00e5det, frugt- og gr\u00f8ntafdelingen og ferskvarediskene samt Digital skiltning<\/a> V\u00e6gte med en kundevendt sk\u00e6rm til digital markedsf\u00f8ring. B\u00fcnting bruger softwareplatformen PRESTIGEenterprise fra Online Software AG til at forsyne disse sk\u00e6rme med reklamebudskaber og til at kortl\u00e6gge plakatudskrivning i butikkerne. B\u00fcnting valgte den nordtyske systemintegrator Nordland Systems til at udf\u00f8re installationerne.<\/p>\n\n\n\n

Sina Weber, Brand Manager hos B\u00fcnting, forklarer, hvordan projektet kom i stand: \"Vores nye butikker har et \u00e5bent butiksdesign med lave hylder, som giver kunderne frit udsyn. Traditionelle loftoph\u00e6ng er ikke egnede til dette koncept. Derfor besluttede vi os for et digitalt kommunikationskoncept. Ud over de visuelt forbedrede muligheder for at henvende sig til kunderne tiltr\u00e6kker de st\u00e6rkt lysende digitale billeder og videoer kundernes opm\u00e6rksomhed blot ved deres bev\u00e6gelse. Reklamepladsen kan ogs\u00e5 bruges flere gange, f.eks. til flere produkttilbud, eventinformation og serviceinformation. Det g\u00f8r det muligt at placere mere information p\u00e5 overfladen.\"<\/p>\n\n\n\n

PRESTIGEenterprise-softwaren reducerer indsatsen i forbindelse med kampagneplanl\u00e6gning og -implementering hos B\u00fcnting og underst\u00f8tter dermed den centrale markedsf\u00f8ring. \"Med PRESTIGEenterprise-softwareplatformen er vi i stand til at optimere kampagner for tidligere definerede filialer og omr\u00e5der i filialerne, s\u00e5 der f.eks. kun reklameres for et nyt frugtprodukt i bestemte regioner og kun p\u00e5 bestemte sk\u00e6rme. Pris\u00e6ndringer n\u00e5r ogs\u00e5 meget lettere og hurtigere ud til butikkerne,\" forklarer Sina Weber. Arbejdet med PRESTIGEenterprises skabelonstyring forenkler ogs\u00e5 udarbejdelsen af digitale reklamebudskaber og sikrer et standardiseret virksomhedsimage.<\/p>\n\n\n\n

\"Samarbejdet med Online Software AG var fremragende\", opsummerer Arnold Bathmann, tegningsberettiget og leder af B\u00fcnting IT. \"Deres mange\u00e5rige erfaring og ekspertise inden for f\u00f8devaredetailhandel kunne tydeligt m\u00e6rkes og gjorde det muligt at gennemf\u00f8re projektet over hele linjen i et hurtigt tempo.\" I l\u00f8bet af f\u00e5 m\u00e5neder blev der udviklet et passende koncept til samtidig at forsyne over 500 storsk\u00e6rme og over 800 digitale skiltev\u00e6gte med digitale reklamebudskaber.<\/p>\n\n\n\n

Om B\u00fcnting-gruppen<\/strong><\/p>\n\n\n\n

Som en mellemstor handelsvirksomhed har B\u00fcnting-gruppen haft base i Leer (\u00d8stfriesland) i over 200 \u00e5r. Med over 14.000 medarbejdere og ca. 800 l\u00e6rlinge er den en af de st\u00f8rste arbejdsgivere og en vigtig \u00f8konomisk faktor i regionen. Virksomhedsgruppen omfatter salgsselskaberne famila, Combi og Jibi med deres forskellige specialiseringer samt B\u00fcnting tehandel. Derudover er B\u00fcnting E-Commerce GmbH & Co. KG for online-forretningen, B\u00fcnting Gro\u00dfhandel und Service GmbH & Co. KG som grossistpartner og flere servicevirksomheder.<\/p>\n\n\n\n

Om Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere i over 25 \u00e5r med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med softwaren PRESTIGEvirksomhed<\/strong><\/a> onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er. Med de moderne salgsstedsl\u00f8sninger fra vores Software til digital skiltning<\/a> PRESTIGEenterprise g\u00f8r shopping til en oplevelse for dine kunder. Find ud af mere om vores L\u00f8sninger til digital skiltning<\/a>.<\/p>\n\n\n\n

Yderligere information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die B\u00fcnting Unternehmensgruppe setzt die Softwareplattform PRESTIGEenterprise in der Filialkommunikation bei Combi, Jibi und Famila ein Weinheim, 12. September 2018 +++ Die ostfriesische B\u00fcnting Gruppe setzt im Zuge der Modernisierung […]<\/p>\n","protected":false},"author":8,"featured_media":70814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nB\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG<\/title>\n<meta name=\"description\" content=\"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/online-software-ag-buenting-bruger-digital-kundetilgang-pa-markedet\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00fcnting nutzt digitale Kundenansprache im Markt - 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