{"id":18487,"date":"2019-02-15T10:16:36","date_gmt":"2019-02-15T09:16:36","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=18487"},"modified":"2024-11-11T08:34:41","modified_gmt":"2024-11-11T07:34:41","slug":"eurocis-2019-mere-gennemsigtighed-og-veltalenhed-i-handel","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/eurocis-2019-mehr-transparenz-und-eloquenz-im-handel\/","title":{"rendered":"EuroCIS 2019: Mere gennemsigtighed og veltalenhed i detailhandlen"},"content":{"rendered":"

Stemmebaserede og mobile l\u00f8sninger, AI-baseret dataanalyse til bedre kontrol af reklamesucces og IoT-applikationer til branchen er dette \u00e5rs trendemner p\u00e5 PRESTIGE Solution Campus hos Online Software AG.<\/em><\/p>\n\n\n\n

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Weinheim, 15. februar 2019 +++.<\/strong> P\u00e5 Online Software AG's PRESTIGE Solution Campus i hal 9 \/ stand A26 vil bes\u00f8gende p\u00e5 dette \u00e5rs EuroCIS finde banebrydende l\u00f8sninger og nye ideer til den perfekte multimediekundetilgang i detailhandlen. Der vil v\u00e6re s\u00e6rligt fokus p\u00e5 stemme- og AI-baserede dataanalysel\u00f8sninger til m\u00e5lrettet indhold og omfattende reklameoverv\u00e5gning baseret p\u00e5 den markedsledende PRESTIGEenterprise-software.<\/p>\n

Sammen med l\u00f8sningspartnerne Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe og Samsung Electronics vil f\u00f8lgende h\u00f8jdepunkter blive pr\u00e6senteret:<\/p>\n

1. Stemmetjenester - stemmestyring ved POS <\/strong><\/p>\n

Find ud af mere p\u00e5 stedet om, hvordan det fungerer, og hvordan du opretter din egen stemmel\u00f8sning til Alexa Echo og Alexa Show, og test de allerede offentliggjorte l\u00f8sninger fra referencekunderne Galileo, Reiseb\u00fcro (Sonnenklar TV), Hit S\u00fctterlin og Hermanns live.<\/p>\n

Til slutkunder ved POS:<\/strong> PRESTIGEenterprise styrer ogs\u00e5 dine digitale skiltel\u00f8sninger ved POS ved hj\u00e6lp af moderne stemmesystemer. Med KIM Travel kan dine slutkunder bede om de nyeste rejsetilbud og f\u00e5 vist den passende reklame p\u00e5 sk\u00e6rmen. Med stemmel\u00f8sningen KIM Shopping kan kunden sp\u00f8rge efter et produkt, og PRESTIGEenterprise afspiller derefter et passende tilbud p\u00e5 sk\u00e6rmen og viser vej til produktet.<\/p>\n

Til slutkunder derhjemme:<\/strong> Inspirer dine kunder med tilbud, information og meddelelser om kommende begivenheder - tilg\u00e6ngelig fra sofaen derhjemme. Vedligeholdelse af data sker automatisk eller via direkte adgang til mobilportalen PRESTIGEenterprise.<\/p>\n

2. Live-tv - streaming fra stalden<\/strong><\/p>\n

Flere og flere forbrugere fokuserer p\u00e5 dyrevelf\u00e6rd. Med live-tv kan du kommunikere \u00e6rlighed og \u00e5benhed og understrege din bevidsthed om dyrevelf\u00e6rd og kvalitet. Udsendelsen, der sendes live fra stalden, kan ledsages af aktuelle tilbud. P\u00e5 denne tiltalende m\u00e5de kan du med succes reklamere for dine animalske produkter og samtidig forbedre dit image.<\/p>\n

3. K\u00f8kkenplanl\u00e6gning - omfattende visuel r\u00e5dgivning ved POS<\/strong><\/p>\n

Med en stigende eftersp\u00f8rgsel p\u00e5 r\u00e5dgivning fra kunderne er det v\u00e6rd at investere i planl\u00e6gningstjenester som interaktiv k\u00f8kken- og badev\u00e6relsesplanl\u00e6gning. Mange s\u00e6lgere planl\u00e6gger allerede deres boligindretning sammen med kunden - ofte p\u00e5 en almindelig pc-sk\u00e6rm. Vi viser, hvordan sm\u00e5 hj\u00e6lpemidler kan bruges til at vise de visninger, der er tilt\u00e6nkt kunden, p\u00e5 en stor sk\u00e6rm.<\/p>\n

4. PRESTIGEenterprise - nyt interface-design<\/strong><\/p>\n

Med en optimeret brugergr\u00e6nseflade, der opfylder de nyeste krav, lanceres den nye version 6 af PRESTIGEenterprise-softwaren i sommeren 2019. Tag et f\u00f8rste kig p\u00e5 betaversionen, som vi pr\u00e6senterer for offentligheden for f\u00f8rste gang p\u00e5 EuroCIS 2019.<\/p>\n

5. Kontrol af reklamesucces - hvordan detailhandlere kan styre deres POS-promovering<\/strong><\/p>\n

Det bliver stadig vigtigere at m\u00e5le effektiviteten af digitale skiltningskampagner og reklameaktiviteter ved POS. PRESTIGEenterprise leverer alle de data, der kr\u00e6ves til dette. Det betyder, at alt indhold, der faktisk vises, kan registreres og analyseres. Resultatet er et meningsfuldt grundlag for omfattende datamining og -udnyttelse til effektiv overv\u00e5gning af reklamesucces i forbindelse med salg.<\/p>\n

Derudover er PRESTIGEenterprise Services<\/a>at udsende en statusrapport til detailhandlerne. Baseret p\u00e5 en Overv\u00e5gning af klienter<\/strong> kan du hurtigt og nemt finde ud af, om alle sk\u00e6rme er blevet forsynet med indhold, om alle printjobs er blevet udf\u00f8rt, eller hvor mange bes\u00f8gende der har \u00e5bnet butikkens app. Hurtig feedback p\u00e5 k\u00f8rende systemer, korte svartider og enkel overv\u00e5gning giver detailhandlerne en enorm st\u00f8tte i deres daglige arbejde.<\/p>\n

6 Internet of Things - S\u00e5dan vil kunderne handle ved POS i 2025<\/strong><\/p>\n

IoT-supermarkedet hos PRESTIGE Solution Partner Allgeier Enterprise viser store l\u00f8sninger p\u00e5 lidt plads. Ud over moderne butikskommunikation baseret p\u00e5 PRESTIGEenterprise, som f.eks. databaserede kampagner, ansigtssporing og overv\u00e5gning af reklamesucces, vil der ogs\u00e5 blive vist l\u00f8sninger til m\u00e5ling af kundefrekvenser og RFID-underst\u00f8ttede l\u00f8sninger. Den intelligente sammenkobling af enheder og maskiner via internettet vil i h\u00f8j grad \u00e6ndre den m\u00e5de, vi lever og arbejder p\u00e5 i fremtiden, og giver ogs\u00e5 sp\u00e6ndende muligheder og et stort innovationspotentiale for detailsektoren. IoT Store vil blive pr\u00e6senteret i PRESTIGE Solution Campus.<\/p>\n

7 PRESTIGE AppBaukasten - Flere funktioner og mere fleksibilitet til forhandler- og event-apps<\/strong><\/p>\n

Den succesfulde PRESTIGE AppBaukasten viser sin udvidede funktionalitet og forbedrede h\u00e5ndtering. Ud over forhandlerapps til iOS og Android, som er nemme at oprette og vedligeholde via PRESTIGEenterprise, hvor slutkunderne modtager tilbud og oplysninger om det marked, de v\u00e6lger, samt forskellige tjenester, kan kunderne bruge omfattende appfunktioner til at ledsage deres egne arrangementer p\u00e5 farten. Eventdeltagere kan bruge appen til at give feedback, stille sp\u00f8rgsm\u00e5l til talere, chatte med hinanden og deltage i unders\u00f8gelser.<\/p>\n

https:\/\/online-software-ag.com\/de\/loesungen\/mobile\/<\/a><\/p>\n

8. Moderne print-id\u00e9er til POS<\/strong><\/p>\n

Fra robust, vandt\u00e6t print i byggemarkeder og specialformatprint til f\u00f8devareforhandlere til farverigt, elegant h\u00f8jglansprint i modebranchen - bes\u00f8gende p\u00e5 PRESTIGE Solution Campus vil finde en bred vifte af moderne printideer - fra enkle til kreative. Veldesignet print management sparer ikke kun omkostninger, men ogs\u00e5 tid takket v\u00e6re effektivt arbejde.<\/p>\n

Om Online Software AG<\/strong><\/p>\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere i over 25 \u00e5r med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med\u00a0\u00a0PRESTIGEvirksomhed<\/strong><\/a> onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er.<\/p>\n

Yderligere information:<\/span><\/p>\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sprachbasierte und mobile L\u00f6sungen, KI-basierte Datenanalyse f\u00fcr eine bessere Werbeerfolgskontrolle und IoT-Anwendungen f\u00fcr die Filiale sind die diesj\u00e4hrigen Trendthemen auf dem PRESTIGE Solution Campus der Online Software AG Weinheim, 15. […]<\/p>\n","protected":false},"author":8,"featured_media":70793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-18487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nEuroCIS 2019: Mehr Transparenz und Eloquenz im Handel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software pr\u00e4sentiert PRESTIGEenterprise-L\u00f6sungen f\u00fcr multimediale Kundenansprache und Voice-Technologie auf der EuroCIS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/eurocis-2019-mere-gennemsigtighed-og-veltalenhed-i-handel\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroCIS 2019: Mehr Transparenz und Eloquenz im Handel - 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