{"id":22446,"date":"2020-01-17T13:55:57","date_gmt":"2020-01-17T12:55:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22446"},"modified":"2024-11-11T08:34:26","modified_gmt":"2024-11-11T07:34:26","slug":"prestige-partner-day-gennemsigtighed-pa-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/prestige-partnertag-transparenz-am-pos\/","title":{"rendered":"PRESTIGE Partner Day: Gennemsigtighed ved POS"},"content":{"rendered":"

Autentisk kundekommunikation var et af hovedemnerne p\u00e5 den 14. PRESTIGE Partner Day i Heidelberg, hvor bl.a. REWE Systems og SuperBioMarkt pr\u00e6senterede deres PRESTIGEenterprise-baserede l\u00f8sninger.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, 17. januar 2020 +++.<\/strong> Under mottoet \"Transparency at the POS - clear customer communication with PRESTIGEenterprise\" diskuterede detailhandlere, serviceudbydere og producenter p\u00e5 den 14. PRESTIGE Partner Day, hvordan autenticitet i kundekommunikationen ved kassen p\u00e5virker kundernes k\u00f8bsadf\u00e6rd. Den \u00e5rlige brancheevent bragte igen mange detailhandlere og detailhandelseksperter til Heidelberg den 14. januar 2020 for at dele deres erfaringer.<\/p>\n\n\n\n

Prof. Dr. Stephan R\u00fcschen, DHBW Heilbronn, \u00e5bnede arrangementet med sin hovedtale om kunstig intelligens i detailhandlen. Han gav et godt overblik over status for udviklingen inden for kunstig intelligens (AI), brugte mange eksempler til at \u00f8ge bevidstheden om de omr\u00e5der, hvor AI allerede er standard, og gav et lovende syn p\u00e5 den videre udvikling af denne teknologi. Det belgiske marked, dets s\u00e6rlige kendetegn og Generation Z's og millennials' indflydelse p\u00e5 kommunikationen i butikkerne blev pr\u00e6senteret af Chris Van Wesemael, detailekspert i nonfood-sektoren hos Gondola. Deltagerne l\u00e6rte, hvordan detailhandleren REWE Richraths livestream-projekt blev til tierwohl.tv-initiativet, og J\u00f6rg Lambertin fra SuperBioMarkt talte om de digitale udfordringer, som den \u00f8kologiske sektor st\u00e5r over for. Rosemarie Knapp og Ralph Wilshaus fra REWE Systems fortalte om, hvordan man med succes implementerer et strategisk sofistikeret koncept for en digital kundetilgang i over 1.500 supermarkeder.<\/p>\n\n\n\n

Ud over pr\u00e6sentationerne fra marken var der fokus p\u00e5 at pr\u00e6sentere de nye funktioner i PRESTIGEenterprise-softwareplatformen. I Experience Campus fik deltagerne et live indblik i alle de nye funktioner.<\/p>\n\n\n\n

\"Med n\u00e6sten 100 deltagere var interessen for dette \u00e5rs arrangement fortsat stor og bekr\u00e6fter dette format med en blanding af praktisk erfaring, teknisk baggrundsinformation og emner, der giver os mulighed for at t\u00e6nke ud af boksen,\" rapporterer J\u00fcrgen Berens von Rautenfeld, CEO for Online Software AG. \"Vi er glade for, at PRESTIGE Partner Day giver vores kunder og partnere en fremragende platform for en \u00e5ben udveksling af erfaringer.\"<\/p>\n\n\n\n

Om Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har i over 25 \u00e5r st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunder ved POS, der omfatter b\u00e5de traditionelle medier og digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten. Weinheim, 17. Januar 2020 […]<\/p>\n","protected":false},"author":8,"featured_media":70761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Transparenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/prestige-partner-day-gennemsigtighed-pa-pos\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Transparenz am POS - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/da\/prestige-partner-day-gennemsigtighed-pa-pos\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T12:55:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T07:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"PRESTIGE Partnertag: Transparenz am POS\",\"datePublished\":\"2020-01-17T12:55:57+00:00\",\"dateModified\":\"2024-11-11T07:34:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\",\"url\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\",\"name\":\"PRESTIGE Partnertag: Transparenz am POS - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"datePublished\":\"2020-01-17T12:55:57+00:00\",\"dateModified\":\"2024-11-11T07:34:26+00:00\",\"description\":\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"width\":1024,\"height\":768,\"caption\":\"PRESTIGE Partnertag\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PRESTIGE Partnertag: Transparenz am POS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6\",\"name\":\"Lea Fuchs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PRESTIGE-partnerdag: Gennemsigtighed ved POS - Online Software AG","description":"Chris Van Wesemael kastede lys over det belgiske marked og Generation Z's og millennials' indflydelse p\u00e5 kommunikationen i butikkerne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/da\/prestige-partner-day-gennemsigtighed-pa-pos\/","og_locale":"da_DK","og_type":"article","og_title":"PRESTIGE Partnertag: Transparenz am POS - Online Software AG","og_description":"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.","og_url":"https:\/\/online-software-ag.com\/da\/prestige-partner-day-gennemsigtighed-pa-pos\/","og_site_name":"Online Software AG","article_published_time":"2020-01-17T12:55:57+00:00","article_modified_time":"2024-11-11T07:34:26+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","type":"image\/jpeg"}],"author":"Lea Fuchs","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Lea Fuchs","Estimeret l\u00e6setid":"3 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/"},"author":{"name":"Lea Fuchs","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6"},"headline":"PRESTIGE Partnertag: Transparenz am POS","datePublished":"2020-01-17T12:55:57+00:00","dateModified":"2024-11-11T07:34:26+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/"},"wordCount":459,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","articleSection":["News"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/","url":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/","name":"PRESTIGE-partnerdag: Gennemsigtighed ved POS - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","datePublished":"2020-01-17T12:55:57+00:00","dateModified":"2024-11-11T07:34:26+00:00","description":"Chris Van Wesemael kastede lys over det belgiske marked og Generation Z's og millennials' indflydelse p\u00e5 kommunikationen i butikkerne.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","width":1024,"height":768,"caption":"PRESTIGE Partnertag"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"PRESTIGE Partnertag: Transparenz am POS"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6","name":"Lea Fuchs"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/posts\/22446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/comments?post=22446"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/posts\/22446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/media\/70761"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/media?parent=22446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/categories?post=22446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/da\/wp-json\/wp\/v2\/tags?post=22446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}