{"id":22615,"date":"2020-02-13T10:36:04","date_gmt":"2020-02-13T09:36:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22615"},"modified":"2024-11-11T08:31:22","modified_gmt":"2024-11-11T07:31:22","slug":"euroshop-2020-legende-for-kundeloyalitet","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/euroshop-2020-spielerisch-zur-kundenbindung\/","title":{"rendered":"EuroShop 2020: En legende tilgang til kundeloyalitet"},"content":{"rendered":"

Interaktiv NFC-baseret produktr\u00e5dgivning, stemmebaserede og mobile l\u00f8sninger og AI-baseret overv\u00e5gning af reklamesucces er trendtemaer, som de bes\u00f8gende kan opleve live p\u00e5 Online Software AG's PRESTIGE Solution Campus.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, torsdag den 13. februar 2020 +++. <\/strong>Online Software pr\u00e6senterer vigtige fremtidige tendenser inden for kundekommunikation ved og til POS p\u00e5 EuroShop fra 16. til 20. februar 2020. P\u00e5 PRESTIGE Solution Campus i hal 6\/A79 vil den Weinheim-baserede softwarevirksomhed og dens partnere fremvise de nye dimensioner af trykte og digitale l\u00f8sninger under indflydelse af stemmeassistenter, kunstig intelligens (AI) og mange andre fremadrettede teknologier.<\/p>\n\n\n\n

Under mottoet \"Transparency at the POS - clear customer communication with PRESTIGEenterprise\" vil PRESTIGE Solution Partners Allgeier Enterprise Services, Caddon, Grossenbacher Systeme, Nexgen smart instore, Oki Europe og Samsung Electronics pr\u00e6sentere sp\u00e6ndende ideer til optimering af kommunikationsprocesser i detailhandlen. Fra moderne printl\u00f8sninger og digital kundekommunikation p\u00e5 sk\u00e6rme, videov\u00e6gge, informationsterminaler, kasser og v\u00e6gte til mobilkommunikation via apps og stemmesystemer kan de bes\u00f8gende forvente mange ideer, der g\u00f8r det daglige arbejde p\u00e5 salgsstedet lettere og perfekt reklamekommunikation.<\/p>\n\n\n\n

1. ADAM Event Box<\/h3>\n\n\n\n
\n

ADAM Infopoint g\u00f8r det muligt at fange kunderne p\u00e5 en legende m\u00e5de med f\u00e6ngende figurer, der udl\u00f8ser omfattende produktinformation via NFC-teknologi. For eksempel udl\u00f8ser den lille model af krydstogtskibet information om det brede udvalg af krydstogtsferier - og viser samtidig live, <\/p>\n<\/div>\n\n\n\n

hvor krydstogtskibet befinder sig p\u00e5 verdenshavene. Kunderne kan hente en lang r\u00e6kke oplysninger og f\u00e5 det hele vist p\u00e5 sk\u00e6rmen.<\/p>\n\n\n\n

2. Stemmetjenester - stemmestyring ved POS<\/h3>\n\n\n\n

PRESTIGEenterprise-softwareplatformen bruger Amazons stemmeassistent Echo som kontaktpunkt for detailhandlere og slutkunder og besvarer sp\u00f8rgsm\u00e5l baseret p\u00e5 alle tilg\u00e6ngelige oplysninger fra b\u00e5de detailhandlere og slutkunder - b\u00e5de hjemme og ved POS. Stemmesystemet kan suppleres med visning af yderligere oplysninger p\u00e5 en sk\u00e6rm.<\/p>\n\n\n\n

3. tierwohl.tv - streaming fra stalden<\/h3>\n\n\n\n

Med live-tv-l\u00f8sningen tierwohl.tv tilbyder Online Software AG en digital skiltningsl\u00f8sning, der er nem at installere, og som er baseret p\u00e5 PRESTIGEenterprise-softwareplatformen.<\/p>\n\n\n\n

tierwohl.tv st\u00f8tter detailhandlere og landm\u00e6nd i at kommunikere deres engagement i st\u00f8rre dyrevelf\u00e6rd til forbrugerne p\u00e5 en overbevisende og trov\u00e6rdig m\u00e5de. M\u00e5let er at bruge live-tv til at give forbrugerne p\u00e5 f\u00f8devaremarkedet et gennemsigtigt billede af opdr\u00e6tsforholdene og levevilk\u00e5rene for de dyr, hvis k\u00f8d de k\u00f8ber, og hvis \u00e6g de vil spise.<\/p>\n\n\n\n

4. L\u00f8ft og l\u00e6r<\/h3>\n\n\n\n

Ville det ikke v\u00e6re praktisk at f\u00e5 oplysninger om det produkt, du lige nu holder i h\u00e6nderne? Med Lift & Learn-l\u00f8sningen er det muligt at f\u00e5 individualiseret produktinformation, n\u00e5r varerne tages ned fra hylden. Systemet skelner mellem forskellige emballager, selv hvis et produkt er placeret forkert. Ingredienser, oprindelse og henvisninger til tilsvarende produkter kan vises p\u00e5 en sk\u00e6rm over produktkategorien. P\u00e5 den m\u00e5de fanger du kunden med en overraskende service og yderligere information om noget, der virkelig interesserer dem.<\/p>\n\n\n\n

5. PRESTIGEenterprise 6.0 med ny brugergr\u00e6nseflade<\/h3>\n\n\n\n

Den nye PRESTIGEenterprise version 6.0 er ikke kun forbedret med hensyn til ydeevne, men brugerfladedesignet er ogs\u00e5 blevet opfrisket. Brugerne bliver nu m\u00f8dt af en helt nydesignet gr\u00e6nseflade med et minimalistisk udseende og moderne gr\u00e5toner, suppleret med mange nye ikoner. Vigtige oplysninger er nu endnu lettere at genkende, og orienteringen er forbedret. Stabilitet, kvalitet og ydeevne er altid topprioriteter for onlinesoftwaren, s\u00e5 p\u00e5lideligt k\u00f8rende playlister p\u00e5 sk\u00e6rme er typisk for PRESTIGEenterprise.<\/p>\n\n\n\n

Softwaren st\u00e5r ogs\u00e5 for perfekt, problemfri printadministration. Softwarens iOS- og Android-baserede app afspejler ogs\u00e5 den nye gr\u00e6nseflade. Med MobileBrowser kan du nemt og bekvemt f\u00e5 adgang til PRESTIGEenterprise via mobile inputenheder som f.eks. en MDE eller smartphone, s\u00e5 du kan administrere alle data direkte ved POS. Scan stregkoden p\u00e5 en vare, eller indtast data ved hj\u00e6lp af et tastatur. Dataene kan derefter enten gemmes i enheden eller overf\u00f8res online til din webserver via tr\u00e5dl\u00f8st LAN\/UMTS. Med denne procesautomatisering kan printjobs straks sendes til backoffice-printeren, eller tilbuddene kan udsendes som en elektronisk plakat, video eller animation p\u00e5 dine reklamesk\u00e6rme.

Mere information om EuroShop \"<\/a><\/strong>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere i over 25 \u00e5r med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Interaktive NFC-basierte Produktberatung, sprachbasierte und mobile L\u00f6sungen sowie KI-basierte Werbeerfolgskontrolle sind Trendthemen, die Besucher auf dem PRESTIGE Solution Campus der Online Software AG live erleben k\u00f6nnen. Weinheim, Donnerstag, 13.02.2020 +++ […]<\/p>\n","protected":false},"author":8,"featured_media":70754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-22615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2020: Spielerisch zur Kundenbindung - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit dem Motto Transparenz am POS \u2013 Klare Kundenkommunikation mit PRESTIGEenterprise stellen die PRESTIGE Partner innovative L\u00f6sungen vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/euroshop-2020-legende-for-kundeloyalitet\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2020: Spielerisch zur Kundenbindung - 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