{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"show-animal-welfare-tv-skaber-gennemsigtighed-hos-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"Vis din holdning! tierwohl.tv skaber gennemsigtighed hos EDEKA Rees"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Live-billeder fra kyllingefarmen \u00f8ger forbrugernes tillid hos EDEKA Rees. Flere og flere detailhandlere s\u00e6tter deres lid til tierwohl.tv.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\" alt=\"\" class=\"wp-image-70439\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70438\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\" alt=\"\" class=\"wp-image-70438\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70440\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\" alt=\"\" class=\"wp-image-70440\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 17. juli 2020 +++.<\/strong> Interessen for artstilpasset dyrehold og tendensen til regionale produkter vokser st\u00f8t. Men de mange forskellige m\u00e6rker p\u00e5 regionalitet, opdr\u00e6tsforhold og \u00f8kologiske produkter forvirrer mange forbrugere. EDEKA-forhandleren Rees har derfor valgt at satse p\u00e5 tierwohl.tv's livestream-koncept og viser nu i sine butikker levende billeder af de \u00e6gl\u00e6ggende h\u00f8ner, som \u00e6ggene p\u00e5 hylden stammer fra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derfor blev der installeret kameraer i \u00e6gl\u00e6ggerstalden hos den lokale landmand, Gefl\u00fcgelhof Zapf. De transmitterer de aktuelle begivenheder i stalden i en livestream direkte til en sk\u00e6rm i supermarkedet. EDEKA Rees integrerer de levende kamerastr\u00f8mme i sit eget design og viser dem skiftevis med yderligere information p\u00e5 sk\u00e6rmene. P\u00e5 den m\u00e5de ser kunden et informativt og underholdende program ved \u00e6ggehylden. Andet programindhold kan f.eks. v\u00e6re forklaringer p\u00e5 de viste live-streams, hvor den viste g\u00e5rd ligger, sympatiske billeder af g\u00e5rden og g\u00e5rdens ejere. Men passende tilbud og produktanbefalinger er ogs\u00e5 ideelle til programmet p\u00e5 \u00e6ggehylden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5let er at give forbrugerne p\u00e5 f\u00f8devaremarkedet et usminket billede via live-tv af opdr\u00e6tsforholdene og levevilk\u00e5rene for de dyr, hvis k\u00f8d de \u00f8nsker at k\u00f8be, og hvis \u00e6g de \u00f8nsker at spise. Og som de er villige til at give flere penge for end for k\u00f8det fra et konventionelt opdr\u00e6ttet dyr. Tierwohl.tv giver s\u00e5ledes den n\u00f8dvendige gennemsigtighed og \u00e6rlighed til at vinde og opbygge forbrugernes tillid til behandlingen af landbrugsdyr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Vi installerede den f\u00f8rste sk\u00e6rm i vores butik i Karlsruhe i begyndelsen af maj og bruger den til at f\u00e5 de f\u00f8rste erfaringer, inden vi ruller den ud til alle 7 butikker i sensommeren,\" forklarer Michael Rees, administrerende ejer af EDEKA Rees. \"Samarbejdet med alle tierwohl.tv's partnere har v\u00e6ret fantastisk og pr\u00e6get af stort engagement. Man kan se, at det er et f\u00f8lelsesladet emne, som r\u00f8rer mange mennesker.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Rees bruger softwareplatformen PRESTIGEenterprise fra Online Software AG til at distribuere livestreamene og vise dem p\u00e5 de forskellige sk\u00e6rme i butikken.32<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iVGllcndvaGwudHYgLSBEaWUgTGl2ZXN0cmVhbS1Mw7ZzdW5nIGbDvHIgRWluemVsaMOkbmRsZXIgdW5kIExhbmR3aXJ0ZSIgd2lkdGg9IjY0MCIgaGVpZ2h0PSIzNjAiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS1ub2Nvb2tpZS5jb20vZW1iZWQvdE9fQnF5WkQ5TTA\/ZmVhdHVyZT1vZW1iZWQiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/online-software-ag.com\/wp-content\/uploads\/borlabs-cookie\/1\/yt_tO_BqyZD9M0_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">Du er i en position som indehaver af <strong>YouTube<\/strong>. Klik p\u00e5 knappen nedenfor for at f\u00e5 adgang til det faktiske indhold. Bem\u00e6rk, at dette skal g\u00f8res med data fra databeskyttelsessoftwaren.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Flere oplysninger<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Fjern indholdsblokering<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept\u00e9r p\u00e5kr\u00e6vet service, og fjern blokering af indhold<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Om Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren <strong>PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Yderligere information:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Tyskland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/da\/\">online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Chef for marketing og kommunikation<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/show-animal-welfare-tv-skaber-gennemsigtighed-hos-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/da\/show-animal-welfare-tv-skaber-gennemsigtighed-hos-edeka-rees\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T07:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/OnlineSoftwareAG_News_haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"Haltung zeigen! 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