{"id":25241,"date":"2020-08-26T09:27:37","date_gmt":"2020-08-26T07:27:37","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=25241"},"modified":"2024-11-08T16:17:04","modified_gmt":"2024-11-08T15:17:04","slug":"kick-off-for-dyrevelfaerds-tv-hos-rewe-stanislawski-og-laas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\/","title":{"rendered":"Kick-off for tierwohl.tv hos REWE Stanislawski og Laas"},"content":{"rendered":"

Flere og flere REWE-forhandlere s\u00e6tter deres lid til tierwohl.tv. Live-billeder fra kyllingefarmen fremmer gennemsigtigheden og styrker forbrugernes tillid.<\/em><\/p>\n\n\n\n

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Weinheim, 26. august 2020 +++.<\/strong>\u00a0Fra nu af kan kunderne i REWE Stanislawski og Laas i Hamborg finde ud af, hvordan \u00e6gl\u00e6ggende h\u00f8ner holdes med levende billeder fra stalden direkte p\u00e5 \u00e6ggehylden i supermarkedet, n\u00e5r de k\u00f8ber \u00e6g.<\/p>\n\n\n\n

Med sine 7.500 kvadratmeter overrasker den st\u00f8rste Rewe-butik i hansestaden Hamborg, som siden 2014 har v\u00e6ret ledet af den tidligere St. Paulianer Holger Stanislawski sammen med den tidligere HSV-spiller Alexander Laas og det tidligere HSV-bestyrelsesmedlem Bernd Enge, hele tiden sine kunder med nye og us\u00e6dvanlige ideer. Med en 200 kvadratmeter stor legeplads, hvor b\u00f8rnene kan spille fodbold, eller en singleaften mellem supermarkedets hylder.<\/p>\n\n\n\n

Hamborgs kr\u00e6sne kundekreds g\u00e5r ind for artstilpasset dyrehold og regionale produkter. Men mange kunder er forvirrede over de mange forskellige m\u00e6rker p\u00e5 regionalitet, opdr\u00e6tsforhold og \u00f8kologiske produkter. Det er her, tierwohl.tv kommer ind i billedet. \"Vi har besluttet os for en klar og \u00e6rlig kommunikation af de forhold, som vores \u00e6gl\u00e6ggende h\u00f8ner holdes under, og vi vil bruge denne gennemsigtighed til at styrke vores kunders tillid til vores regionale engagement og de produkter, vi tilbyder,\" siger Holger Stanislawski stolt.<\/p>\n\n\n\n

Form\u00e5let med dyrevelf\u00e6rd.tv<\/a> er at give forbrugerne p\u00e5 f\u00f8devaremarkedet et usminket billede via live-tv af opdr\u00e6tsforholdene og levevilk\u00e5rene for de dyr, hvis k\u00f8d de \u00f8nsker at k\u00f8be, og hvis \u00e6g de \u00f8nsker at spise. Og som de er villige til at bruge flere penge p\u00e5. Med billeder fra stalden giver Tierwohl.tv den n\u00f8dvendige gennemsigtighed og \u00e6rlighed til at vinde og opbygge forbrugernes tillid til behandlingen af landbrugsdyr.<\/p>\n\n\n\n

P\u00e5 Gefl\u00fcgelhof Sch\u00f6necke i Neu Wulmstorf blev der af denne grund installeret kameraer i \u00e6gl\u00e6ggerhuset og udenfor. Henner Sch\u00f6necke, ejer af Gefl\u00fcgelhof Sch\u00f6necke og formand for den tyske \u00e6gforening (BVEi), forklarer: \"Da Bernd Enge fortalte mig om ideen med live-transmission fra stalden direkte til \u00e6ggehylden, var jeg straks hooked. Det bel\u00f8nner trods alt de mange \u00e6rlige landm\u00e6nd, der er t\u00e6t involveret i deres egne dyr. Endelig er der med tierwohl.tv et system, der viser forbrugerne autentiske billeder. Ligesom det er hos os. Denne livestream giver ikke kun individuelle bes\u00f8gende mulighed for at se kyllingerne i deres daglige liv p\u00e5 vores g\u00e5rd, som det tidligere var tilf\u00e6ldet, men ogs\u00e5 alle kunder i REWE Center Stanislawski & Laas og dermed en bred masse af mennesker.\"<\/p>\n\n\n\n

De kameraer, der er installeret i Sch\u00f6necke, sender de aktuelle begivenheder i laden i en livestream direkte til en sk\u00e6rm i supermarkedet. REWE Stanislawski und Laas integrerer livestreamene fra de forskellige kameraer i sit eget design og supplerer dygtigt live-billederne med produkttilbud og yderligere information, som s\u00e5 vises skiftevis p\u00e5 sk\u00e6rmene. P\u00e5 den m\u00e5de ser kunden et informativt og underholdende program ved \u00e6ggehylden. tierwohl.tv-l\u00f8sningen administreres ved hj\u00e6lp af softwareplatformen PRESTIGEenterprise fra Online Software AG.<\/p>\n\n\n\n

\"Med tierwohl.tv viser REWE Hamburg p\u00e5 eksemplarisk vis, hvordan man tager kundernes \u00f8nske om mere gennemsigtighed alvorligt og giver dem en h\u00f8j grad af personligt ansvar\", roser Michael Sylvester, projektleder for tierwohl.tv, og tilf\u00f8jer: \"Med livestream-l\u00f8sningen p\u00e5tager trioen sig en pionerrolle for en bev\u00e6gelse, der indvarsler en vending i fremtidens kundekommunikation.\"

Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/h4>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Immer mehr REWE H\u00e4ndler setzen auf tierwohl.tv. Live-Bilder vom H\u00fchnerhof f\u00f6rdern die Transparenz und st\u00e4rken Verbrauchervertrauen. Weinheim, 26. August 2020 +++\u00a0Ab sofort k\u00f6nnen sich Kunden bei REWE Stanislawski und Laas […]<\/p>\n","protected":false},"author":9,"featured_media":70724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-25241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG<\/title>\n<meta name=\"description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/kick-off-for-dyrevelfaerds-tv-hos-rewe-stanislawski-og-laas\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/da\/kick-off-for-dyrevelfaerds-tv-hos-rewe-stanislawski-og-laas\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T07:27:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/08\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas\",\"datePublished\":\"2020-08-26T07:27:37+00:00\",\"dateModified\":\"2024-11-08T15:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\",\"articleSection\":[\"News\",\"Pressemeldungen\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"name\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - 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