{"id":2569,"date":"2017-03-14T16:03:00","date_gmt":"2017-03-14T16:03:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/"},"modified":"2024-11-08T15:53:35","modified_gmt":"2024-11-08T14:53:35","slug":"euroshop-2017-shoppingoplevelsen-er-i-centrum","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/euroshop-2017-im-mittelpunkt-steht-das-einkaufserlebnis\/","title":{"rendered":"EuroShop 2017: Shoppingoplevelsen er i centrum"},"content":{"rendered":"

L\u00f8sninger inden for omr\u00e5derne \"personlig kundetilgang\" og \"problemfri kommunikation\" var hovedattraktionerne p\u00e5 Online Software AG's stand.<\/em><\/p>\n\n\n\n

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Weinheim, den 14. marts 2017 +++. <\/span>P\u00e5 EuroShop 2017 handlede onlinesoftwaren om den perfekte kundetilgang ved POS og mere til. Moderne applikationer i forbindelse med de popul\u00e6re emner \"personalisering\", \"omnichannel retailing\" og \"s\u00f8ml\u00f8s kommunikation\" var i fokus for de bes\u00f8gende. P\u00e5 PRESTIGE Solution Campus l\u00e6rte detailhandlere og detailhandelseksperter om nye m\u00e5der at bruge digitale teknologier til kundekommunikation og om kundernes \u00f8nske om en bedre indk\u00f8bsoplevelse og mere netv\u00e6rk af indk\u00f8bskanaler.<\/p>\n\n\n\n

Under mottoet \"Shopping with a smile\" pr\u00e6senterede Online Software sammen med sine l\u00f8sningspartnere Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics og Tradesolutions p\u00e5 EuroShop mange nye ideer til at m\u00f8de kunderne f\u00f8lelsesm\u00e6ssigt i butikken - fra klassiske printl\u00f8sninger til digital kundekommunikation p\u00e5 sk\u00e6rme, videov\u00e6gge, informationsterminaler, kasser og v\u00e6gte til mobilkommunikation via apps og mobile l\u00f8sninger til moderne og bekvemt arbejde.<\/p>\n\n\n\n

Responsen p\u00e5 den f\u00f8rste pr\u00e6sentation af den nye PRESTIGEenterprise 5.2-version, som lanceres p\u00e5 markedet i maj 2017 med et banebrydende overv\u00e5gningsv\u00e6rkt\u00f8j, var s\u00e6rdeles positiv. I forbindelse med de udvidede PRESTIGEenterprise-tjenester er der kraftfulde v\u00e6rkt\u00f8jer til r\u00e5dighed til at skabe bots, der udf\u00f8rer gentagne opgaver stort set automatisk. I fremtiden vil PRESTIGE-bots kunne hj\u00e6lpe detailhandlere med daglige opgaver og besvare sp\u00f8rgsm\u00e5l om nuv\u00e6rende digitale skiltningssystemer og deres indhold. For eksempel: \u201eHvilket indhold k\u00f8rer i \u00f8jeblikket ved ferskvaredisken?\u201d eller \u201cHvor ofte er et bestemt m\u00e6rke blevet vist?\u201c. Det vil g\u00f8re det meget nemmere og hurtigere for detailhandlerne at analysere status for deres kampagner i butikkerne og reagere p\u00e5 salgstendenser.<\/p>\n\n\n\n

Men ideer til slutkundernes brug af bots blev ogs\u00e5 godt modtaget af de bes\u00f8gende p\u00e5 EuroShop. I fremtiden kunne kunderne bruge de intelligente bots til at hente tilbud, der er s\u00e6rligt interessante for dem, f.eks. inden for turistsektoren, rejser p\u00e5 et bestemt tidspunkt eller til et \u00f8nsket sted.<\/p>\n\n\n\n

\u201eLanceringen af den helt nye forbindelse mellem PRESTIGEenterprise og Amazons stemmesystem Alexa blev m\u00f8dt med en overraskende stor interesse\u201c, opsummerer J\u00fcrgen Berens von Rautenfeld, CEO for Online Software. HIT S\u00fctterlin var den f\u00f8rste forhandler i Tyskland, der lancerede en PRESTIGEenterprise-baseret f\u00e6rdighed i Amazon Store. \u201eHer kunne PRESTIGEenterprise endnu en gang bevise sin styrke som multimediesoftwareplatform. Vi l\u00e6gger stor v\u00e6gt p\u00e5 at sikre, at vores kunder ikke kun har deres daglige forretning under perfekt kontrol med PRESTIGEenterprise, men ogs\u00e5 er udstyret til fremtidige teknologier.\u201d<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere i over 25 \u00e5r med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med softwaren PRESTIGEvirksomhed<\/strong> onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

L\u00f8sninger inden for omr\u00e5derne \"personlig kundetilgang\" og \"problemfri kommunikation\" var hovedattraktionerne p\u00e5 Online Software AG's stand. <\/p>","protected":false},"author":3,"featured_media":70848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2017: Im Mittelpunkt steht das Einkaufserlebnis - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software zeigt unter dem Motto \u201eShopping with a smile\u201c innovative Kundenansprache und Omnichannel-L\u00f6sungen auf der EuroShop 2017\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/euroshop-2017-shoppingoplevelsen-er-i-centrum\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2017: Im Mittelpunkt steht das Einkaufserlebnis - 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