{"id":2573,"date":"2017-05-10T09:00:00","date_gmt":"2017-05-10T09:00:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/"},"modified":"2024-11-08T15:56:40","modified_gmt":"2024-11-08T14:56:40","slug":"fashion-digital-hagemeyer-elektrificerer-ung-malgruppe-med-digital-iscenesaettelse","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/fashion-digital-hagemeyer-elektrisiert-junge-zielgruppe-mit-digitaler-inszenierung\/","title":{"rendered":"Fashion digital: Hagemeyer elektrificerer ung m\u00e5lgruppe med digital iscenes\u00e6ttelse"},"content":{"rendered":"

Et nyt moderne butiksdesignkoncept med digitale elementer opfrisker ikke kun sneakerbutikken og den unge mode, men giver ogs\u00e5 nyt liv til kasseomr\u00e5det.<\/em><\/p>\n\n\n\n

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Weinheim, 10. maj 2017 +++.<\/span> Den Minden-baserede modebutik Hagemeyer besluttede at integrere digitale elementer i det nye butiksdesign under den nylige renovering af sin 3.000 kvadratmeter store damet\u00f8jsafdeling. NEXGEN smart instore GmbH er ansvarlig for den overordnede implementering af de digitale medier, mens PRESTIGEenterprise digital signage-softwaren bruges til indholdsstyring, vedligeholdelse, administration og distribution af reklamebudskaberne.<\/span><\/p>\n\n\n\n

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Til iscenes\u00e6ttelsen af de helt nydesignede og radikalt \u00e6ndrede DOB-verdener blev der installeret b\u00e5de individuelle sk\u00e6rme og en spektakul\u00e6r videov\u00e6g med ni sk\u00e6rme, der er arrangeret som et opsk\u00e5ret billede i b\u00e5de st\u00e5ende og liggende format. Hver sk\u00e6rm kan styres individuelt. Is\u00e6r den 100 kvadratmeter store sneaker-butik \"Yourwayz\" og den trendy unge afdeling \"Hinterhof79\" skiller sig ud med \"Shape Wall\", og det er ikke kun ud fra et butiksindretningssynspunkt. Ud over reklamevideoer fra produktproducenterne vises der ogs\u00e5 Instagram-opslag p\u00e5 sk\u00e6rmene, og de unge kunder har mulighed for at tage et billede af sig selv og et outfit i en fotoboks, som derefter vises p\u00e5 \"Shape Wall\".<\/p>\n

Beslutningen om sk\u00e6rmene gik h\u00e5nd i h\u00e5nd med intentionen om at give shoppingoplevelsen i de nye, moderne omgivelser en eventkarakter og dermed opn\u00e5 bedre identifikation og loyalitet hos den unge m\u00e5lgruppe til Hagemeyers modebutik. I \u00f8jeblikket s\u00f8rger f\u00e6ngslende billeder og modevideoer for digital emotionalisering. I fremtiden vil virksomhedens egne temaer og reklamebudskaber dog ogs\u00e5 spille en stadig st\u00f8rre rolle i den digitale kommunikation.<\/p>\n

\"Vi vil ikke overlade indholdet til producenterne alene, men \u00f8nsker at etablere et rent, tiltalende kommunikationskoncept med genkendelsesv\u00e6rdi baseret p\u00e5 Hagemeyer-brandet,\" forklarer Martin Heinzmann, COO hos Hagemeyer. \"PRESTIGEenterprises skabelonkoncept er ideelt til dette, da det g\u00f8r det muligt for vores centrale marketingafdeling at bruge forskellige skabeloner i et standardiseret corporate design til en bred vifte af indhold. Det betyder, at vi ikke beh\u00f8ver at tilkalde et bureau for hver eneste lille oplysning, men kan handle hurtigt og fleksibelt.\"<\/p>\n

Ombygningen omfattede ogs\u00e5 et nyt design af servicekassen, hvor tre storsk\u00e6rme p\u00e5 bagv\u00e6ggen underholder de ventende kunder og informerer om aktuelle emner som f.eks. kundekort, gavekort og den nye personal shopping-service. Der er ogs\u00e5 planlagt lokale nyheder i samarbejde med det lokale dagblad. NEXGEN smart instore r\u00e5dgav Hagemeyer om planl\u00e6gningen af de digitale medier og var ansvarlig for IT og den strukturelle realisering af \"Shape Wall\" og andre placeringer. Derudover udviklede den Karlsruhe-baserede systemintegrator procesdesignet til det daglige arbejde med de interaktive indholdskampagner.<\/p>\n

Disse skr\u00e6ddersyede processer skulle g\u00f8re det s\u00e5 nemt som muligt for kunden at handle med PRESTIGEenterprise og f\u00e5 den tekniske administration og systemvedligeholdelse af hardware- og netv\u00e6rksinfrastrukturen udf\u00f8rt effektivt af NEXGEN smart instore. Sammen med NEXGEN var vi i stand til at etablere en effektiv projektledelse p\u00e5 tv\u00e6rs af alle involverede personer og afdelinger. Vi havde kun 7 uger fra den f\u00f8rste planl\u00e6gningsworkshop til \u00e5bningen. Vi n\u00e5ede kun vores m\u00e5l takket v\u00e6re det professionelle og pragmatiske arbejde fra alle involverede,\" siger Martin Heinzmann.<\/p>\n

Fjorten sk\u00e6rme styres i \u00f8jeblikket via PRESTIGEenterprise-softwareplatformen, men p\u00e5 mellemlang sigt vil Hagemeyer-teamet gerne planl\u00e6gge og styre kampagnerne centralt for alle digitale systemer, der er installeret i butikken, inklusive den udend\u00f8rs LED-videov\u00e6g, som byder kunderne velkommen p\u00e5 en meget fremtr\u00e6dende m\u00e5de over hovedindgangen.<\/p>\n<\/div>\n\n\n\n

Om Hermann Hagemeyer GmbH & Co. KG<\/span><\/div>\n\n\n\n

Modehaus Hagemeyer har st\u00e5et som en kabale i \u00d8stwestfalen\/Lippe-regionen siden 1879. P\u00e5 sine tre lokationer i Minden, Stadthagen og Bad Oeynhausen pr\u00e6senterer familievirksomheden sig som et innovativt, service- og oplevelsesorienteret premium modehus. Hagemeyer s\u00e6lger meget mere end mode. Det appellerer til alle sanser. En blanding af mode, livsstil, tids\u00e5nd og kulinariske l\u00e6kkerier tilbydes p\u00e5 de fem etager i den 18.000 kvadratmeter store flagskibsbutik i Minden. Konstant opdaterede og moderne produktsortimenter samt et stort premium-omr\u00e5de til m\u00e6nd og kvinder inviterer dig til at blive h\u00e6ngende i de fascinerende stil- og m\u00e6rkeverdener.<\/p>\n\n\n\n

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Billedkreditering: Hermann Hagemeyer GmbH & Co. KG \/ Jan Voth billeder<\/p>\n

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Om Online Software AG<\/span><\/p>\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har i over 25 \u00e5r st\u00f8ttet detailhandlen med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er.<\/div>\n

Om NEXGEN smart instore <\/span><\/p>\n<\/div>\n

NEXGEN smart instore er specialiseret i digital skiltning til salgsstedet. Virksomheden udvikler l\u00f8sninger til alle aspekter af digital kommunikation: fra digital signage-applikationer og butiks-tv til interaktive r\u00e5dgivningssystemer og forbindelser til ERP, PIM-databaser, mobil markedsf\u00f8ring og onlinebutikker. NEXGEN smart instore har i mange \u00e5r med succes st\u00f8ttet f\u00f8rende detailhandlere med butiksteknologi til kassesystemer, gr\u00e6nseflader til ERP-systemer og alle reklamerelevante medier ved POS. Skr\u00e6ddersyet service og support afrunder udbuddet af tjenester. Kunder, der s\u00e6tter deres lid til NEXGEN smart instore, er f.eks: DEPOT, fire regionale EDEKA-selskaber, Gebr. Heinemann, tegut, REWE f\u00fcr SIE, Ahold og ATU.<\/p>\n

Yderligere information:<\/span><\/p>\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Et nyt moderne butiksdesignkoncept med digitale elementer opfrisker ikke kun sneakerbutikken og den unge mode, men giver ogs\u00e5 nyt liv til kasseomr\u00e5det.<\/p>","protected":false},"author":3,"featured_media":70843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nFashion digital: Hagemeyer elektrisiert junge Zielgruppe mit digitaler Inszenierung - Online Software AG<\/title>\n<meta name=\"description\" content=\"Hagemeyer integriert digitale Elemente in sein Ladendesign, um das Einkaufserlebnis f\u00fcr junge Kunden zu verbessern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/fashion-digital-hagemeyer-elektrificerer-ung-malgruppe-med-digital-iscenesaettelse\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion digital: Hagemeyer elektrisiert junge Zielgruppe mit digitaler Inszenierung - 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