{"id":2575,"date":"2017-05-23T13:57:00","date_gmt":"2017-05-23T13:57:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/"},"modified":"2024-11-08T15:58:10","modified_gmt":"2024-11-08T14:58:10","slug":"nordtyske-edeka-tilbyder-digital-iscenesaettelse","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/","title":{"rendered":"Nordtyske EDEKA tilbyder digital iscenes\u00e6ttelse"},"content":{"rendered":"

EDEKA Nord-forhandleren Niemerszein bruger nogle gange us\u00e6dvanlige portr\u00e6tformater, n\u00e5r de henvender sig digitalt til kunderne i deres butikker.<\/em><\/p>\n\n\n\n

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Weinheim, 23. maj 2017 +++.<\/span> I over 50 \u00e5r har familievirksomheden Niemerszein tilbudt dagligvarer i Hamborgs smukkeste kvarterer. Familien Niemerszein l\u00e6gger stor v\u00e6gt p\u00e5 regionalitet, kundeservice og en tiltalende indk\u00f8bsatmosf\u00e6re i de nu otte butikker. Virksomheden investerer derfor regelm\u00e6ssigt i butiksindretning og udskyder ikke moderniseringsarbejde. Beslutningen om at henvende sig digitalt til kunderne blev truffet tidligt, og dermed ogs\u00e5 beslutningen om at bruge digital signage-softwaren PRESTIGEenterprise fra Online Software AG. Alle butikker er nu udstyret med sk\u00e6rme. Alene i den gen\u00e5bnede Winterhude-butik er der installeret over 20 sk\u00e6rme.<\/p>\n\n\n\n

Til den digitale kundetilgang blev alle butikker udstyret med sk\u00e6rme ved ferskvarediskene til ost, p\u00f8lse, k\u00f8d og fisk samt i frugt- og gr\u00f8ntomr\u00e5det. Kunderne kan ogs\u00e5 f\u00e5 appetit p\u00e5 friske delikatesser digitalt ved salatbaren. I butikken p\u00e5 M\u00fchlenkamp reklamerer fem sk\u00e6rme i butiksvinduet ogs\u00e5 for de aktuelle tilbud i folderen.<\/p>\n\n\n\n

\"Kvaliteten af sk\u00e6rmene er bestemt en vigtig foruds\u00e6tning, for hvis du sparer i den forkerte ende, ender du med at f\u00e5 flere problemer med nedbrud og reparationer. I hverdagen er det dog f\u00f8rst og fremmest den rigtige software, der betaler sig. Med PRESTIGEenterprise som softwareplatform har vi satset p\u00e5 den rigtige hest,\" bekr\u00e6fter Frank Ebrecht, der er prokurist hos EDEKA Niemerszein. \"Vores reklameafdeling er fuldt fleksibel med softwarev\u00e6rkt\u00f8jet og kan professionelt planl\u00e6gge tilbudsplanl\u00e6gningen med en overskuelig arbejdsindsats.\"<\/p>\n\n\n\n

Franziska Boelke, der er ansvarlig for den grafiske pr\u00e6sentation i de otte butikker, er meget tilfreds \"PRESTIGEenterprise g\u00f8r det nemt at planl\u00e6gge de ugentlige tilbud samt tiltalende madmotiver og videoer, der passer til den respektive afdeling, og opdatere dem meget hurtigt, hvis det er n\u00f8dvendigt. Hvis en vare p\u00e5 tilbud f.eks. ikke l\u00e6ngere er p\u00e5 lager, skal der ikke l\u00e6ngere reklameres for den,\" forklarer den uddannede grafiker og tilf\u00f8jer: \"Regionale delikatesser er s\u00e6rligt popul\u00e6re hos os. Vi foretr\u00e6kker at k\u00f8be spr\u00f8d frugt og gr\u00f8nt og f\u00f8rsteklasses k\u00f8d- og p\u00f8lseprodukter fra lokale virksomheder, som vi har v\u00e6ret venner med i mange \u00e5r, og det kommunikerer vi selvf\u00f8lgelig ogs\u00e5 p\u00e5 vores sk\u00e6rme.\"<\/p>\n\n\n\n

EDEKA Niemerszein er tilknyttet EDEKA Nord og har en \u00e5rlig oms\u00e6tning p\u00e5 omkring 88 millioner euro med omkring 450 ansatte i sine otte butikker. Softwareplatformen PRESTIGEenterprise bruges til omfattende planl\u00e6gning, styring og distribution af digitalt reklameindhold til sk\u00e6rmene p\u00e5 de forskellige steder og i de forskellige afdelinger.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har i over 25 \u00e5r st\u00f8ttet detailhandlen med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er.<\/p>\n\n\n\n


Yderligere information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

EDEKA Nord-forhandleren Niemerszein bruger nogle gange us\u00e6dvanlige portr\u00e6tformater, n\u00e5r de henvender sig digitalt til kunderne i deres butikker.<\/p>","protected":false},"author":3,"featured_media":70841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nNorddeutsche EDEKA-Angebote digital in Szene gesetzt - Online Software AG<\/title>\n<meta name=\"description\" content=\"Niemerszein setzt auf PRESTIGEenterprise f\u00fcr digitale Kundenansprache in seinen acht Hamburger M\u00e4rkten mit Bildschirmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/nordtyske-edeka-tilbyder-digital-iscenesaettelse\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norddeutsche EDEKA-Angebote digital in Szene gesetzt - 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