{"id":2579,"date":"2017-08-08T09:33:00","date_gmt":"2017-08-08T09:33:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/"},"modified":"2024-11-08T16:02:51","modified_gmt":"2024-11-08T15:02:51","slug":"forste-rewe-butik-i-luxembourg-henvender-sig-digitalt-til-kunderne","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/","title":{"rendered":"F\u00f8rste REWE-butik i Luxembourg, der henvender sig digitalt til kunderne"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>REWE:XL Hundertmark \u00e5bner sin f\u00f8rste REWE-butik i Luxembourg og l\u00e6gger ogs\u00e5 v\u00e6gt p\u00e5 brugen af moderne digital POS-kommunikation med PRESTIGEenterprise.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"514\" data-id=\"70731\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\" alt=\"\" class=\"wp-image-70731\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-300x193.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-768x493.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\"><img decoding=\"async\" width=\"800\" height=\"348\" data-id=\"70732\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\" alt=\"\" class=\"wp-image-70732\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-300x131.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-768x334.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 08. august 2017 +++.<\/span> REWE:XL Hundertmark, den f\u00f8rste REWE-butik, der \u00e5bnede i Luxembourg i april i \u00e5r, er designet efter de nyeste kriterier. Digitale elementer er et must. I alt fem sk\u00e6rme er installeret bag servicedisken i REWE-butikken i Echternach, en til hver af afdelingerne for k\u00f8d, p\u00f8lser, ost, fisk og varm mad. Den succesrige familievirksomhed Hundertmark er en del af REWE West og f\u00e5r ogs\u00e5 indholdet, der vises p\u00e5 sk\u00e6rmene, derfra. \"P\u00e5 mellemlangt sigt vil vi dog gerne tilf\u00f8je vores eget regionale indhold til det standardprogram, der k\u00f8rer p\u00e5 sk\u00e6rmene, s\u00e5 vores kunder f\u00f8ler sig hjemme,\" forklarer den selvst\u00e6ndige forretningsmand Bj\u00f6rn Hundertmark, der driver virksomheden sammen med sine br\u00f8dre J\u00f6rg og Dirk Hundertmark i anden generation. Digital Signage-softwaren PRESTIGEenterprise fra Online Software AG muligg\u00f8r disse regionale tilpasninger af den instore playliste, der er specificeret af hovedkontoret, med en lille indsats. Brugervenligheden g\u00f8r det ogs\u00e5 lettere for medarbejderne selv at foretage sm\u00e5 \u00e6ndringer p\u00e5 stedet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Da vores softwarel\u00f8sninger prim\u00e6rt bruges af virksomheder med flere filialer, er denne fleksibilitet til at foretage \u00e6ndringer hurtigt, nemt og uafh\u00e6ngigt meget vigtig for vores kunder,\" forklarer J\u00fcrgen Berens von Rautenfeld, CEO for Online Software AG. \"Muligheden for at tildele differentierede brugerroller med forskellige rettigheder sikrer, at der kun foretages de \u00e6ndringer og tilf\u00f8jelser, som de er ansvarlige for.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REWE Hundertmark bruger allerede sk\u00e6rme ved serviceskrankerne i to af sine ti butikker i Rheinland-Pfalz. Echternach (Luxembourg) er nu den tredje butik med digitale elementer. Integrationen af yderligere sk\u00e6rme er planlagt til renoveringerne i 2017 og 2018 samt til en planlagt ny butik. Derudover vil der blive brugt moderne dobbeltsk\u00e6rmsv\u00e6gte i hvert ombygningsprojekt, som ogs\u00e5 vil blive suppleret med reklamer p\u00e5 kundedisplayene. Is\u00e6r ved servicediskene tager de ventende kunder taknemmeligt imod underholdning og information p\u00e5 v\u00e6gtsk\u00e6rmene. Der findes n\u00e6ppe et bedre sted til reklamebudskaber. Med PRESTIGEenterprise kan REWE Hundertmark ogs\u00e5 vise sine egne temaer p\u00e5 v\u00e6gten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Vi tror p\u00e5 succesen med digitale reklameelementer i butikken. For en ting er sikkert: Sk\u00e6rme er nu generelt en del af det moderne udseende i et supermarked. Information og f\u00f8lelser spiller en vigtig rolle her,\" understreger Bj\u00f6rn Hundertmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Om Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af <a title=\"L\u00f8sninger til digital skiltning\" href=\"https:\/\/online-software-ag.com\/da\/losninger\/digital-skiltning\/\">L\u00f8sninger til digital skiltning<\/a> til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, der omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Yderligere information:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Tyskland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/da\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Chef for marketing og kommunikation<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>REWE:XL Hundertmark \u00e5bner sin f\u00f8rste REWE-butik i Luxembourg og l\u00e6gger ogs\u00e5 v\u00e6gt p\u00e5 brugen af moderne digital POS-kommunikation med PRESTIGEenterprise.<\/p>","protected":false},"author":3,"featured_media":70838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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