{"id":2583,"date":"2017-09-18T11:39:00","date_gmt":"2017-09-18T11:39:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/traumhaft-gut-abk-setzt-auf-digitale-kundenansprache-im-bettenfachhandel\/"},"modified":"2024-11-08T16:04:35","modified_gmt":"2024-11-08T15:04:35","slug":"traumhaft-gut-abk-satser-pa-digital-kundetilgang-i-sengebranchen","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/traumhaft-gut-abk-setzt-auf-digitale-kundenansprache-im-bettenfachhandel\/","title":{"rendered":"Fantastisk godt - ABK fokuserer p\u00e5 digital kundetilgang i sengeforretningen"},"content":{"rendered":"

Brancheforeningen ABK st\u00f8tter sine medlemmer i at henvende sig digitalt til kunderne ved kasserne og bruger den digitale skiltningssoftware PRESTIGEenterprise til dette form\u00e5l.<\/em><\/p>\n\n\n\n

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Weinheim, den 18. september 2017 +++.<\/span> Som en af de f\u00f8rende tyske faghandelsforeninger driver indk\u00f8bsforeningen ABK et unikt Future Store Laboratory i G\u00fctersloh, der fungerer som t\u00e6nketank og innovationsfabrik for at teste nye trends for den fysiske detailhandel, bestemme merv\u00e6rdien for sengehandelen og p\u00e5 baggrund af disse resultater designe moderne l\u00f8sninger til sine 70 medlemmer med over 100 butikker. Alle de l\u00f8sninger, der udvikles p\u00e5 dette grundlag, har til form\u00e5l at styrke den specialiserede handel, g\u00f8re den klar til fremtidens udfordringer og sikre b\u00e6redygtig forretningssucces. Disse l\u00f8sninger stilles til r\u00e5dighed for ABK's medlemmer som modul\u00e6re komponenter.<\/p>\n\n\n\n

Disse succesfaktorer omfatter \"ABK-TV\" in-store tv-modulet, som omfatter installation og drift af moderne in-store kommunikation via digitale medier. Foreningen har valgt softwareplatformen PRESTIGEenterprise fra Online Software AG til at administrere, planl\u00e6gge og distribuere ABK-TV-programmet.<\/p>\n\n\n\n

Digitale salgsteknologier har i \u00e5revis v\u00e6ret p\u00e5 vej ind i den fysiske detailhandel med uformindsket styrke. Sp\u00f8rgsm\u00e5let er ikke l\u00e6ngere \"om\", men \"hvordan\" digitale komponenter kan bruges effektivt, en tendens, der kr\u00e6ver en radikal nyt\u00e6nkning i den fysiske detailhandel og derfor ogs\u00e5 udg\u00f8r en stor udfordring for sengeforhandlere. Nutidens kunder vil have mere end bare gode produkter. De vil have underholdende oplevelsesverdener, fordi shopping nu er en fritidsaktivitet. Integrationen af sk\u00e6rme i butiksmilj\u00f8et giver mulighed for et sp\u00e6ndende underholdningsprogram. Men sk\u00e6rme er mere end bare underholdende designelementer. Digitale billeder lyser klarere end simple plakater og tiltr\u00e6kker opm\u00e6rksomhed alene gennem bev\u00e6gelsen af de skiftende billeder og i endnu h\u00f8jere grad gennem videoer og animationer. Digitale slutenheder er ogs\u00e5 velegnede som reklameplads for mange forskellige produkter og tjenester.<\/p>\n\n\n\n

Med ABK-TV tilbyder ABK en l\u00f8sning, der st\u00f8tter specialforhandlere i at modernisere deres butiksdesign med digitale medier. \"Ud over omkostningerne til den f\u00f8rste installation viger mange sm\u00e5 detailhandlere tilbage for den indsats, der er forbundet med at generere indhold. N\u00e5r alt kommer til alt, er det ikke nok at k\u00f8be og installere sk\u00e6rmene. F\u00f8rst derefter begynder opgaven med at tilbyde kunderne et interessant, konstant opdateret program,\" forklarer Thomas Fehr, administrerende direkt\u00f8r for ABK Einkaufsverband GmbH & Co. KG. \"Attraktive billeder og videoer, der fremh\u00e6ver s\u00e6rlige produkter p\u00e5 en stemningsfuld m\u00e5de og v\u00e6kker kundens interesse for at k\u00f8be, eller forklarende videoer, der opfylder kundens stigende behov for information om varernes oprindelse eller produktion, er den virkelige udfordring for mange butiksejere.\"<\/p>\n\n\n\n

Derfor omfatter \"ABK TV\"-modulet ogs\u00e5 at forsyne sk\u00e6rmene med passende indhold. ABK administrerer alt indhold via kommunikationsplatformen PRESTIGEenterprise, et professionelt softwarev\u00e6rkt\u00f8j, der ogs\u00e5 g\u00f8r det muligt at planl\u00e6gge og distribuere individuelt indhold med enkel skabelonstyring, s\u00e5 hver faghandler f\u00e5r et s\u00e6rligt skr\u00e6ddersyet tv-program i butikken i deres corporate design p\u00e5 sk\u00e6rmene i deres butik. ABK h\u00e5ndterer ogs\u00e5 regelm\u00e6ssige anmodninger fra producenter om passende nyt billed- og videomateriale, f.eks. specialinformation om madrassers konstruktion, hvad kunderne skal v\u00e6re opm\u00e6rksomme p\u00e5, n\u00e5r de sover, eller baggrundsinformation om produktionen af specialsenge fra fabriksgulvet. PRESTIGEenterprise giver ABK det perfekte grundlag for et professionelt \"ABK TV\" og den bedst mulige salgsst\u00f8tte til den specialiserede sengehandel.<\/p>\n\n\n\n

Om ABK Einkaufsverband GmbH & Co. KG<\/span><\/p>\n\n\n\n

ABK er indk\u00f8bsforeningen for f\u00f8rende sengespecialbutikker i Tyskland. Ved at g\u00e5 sammen kan ABK-medlemmerne opn\u00e5 bedre priser ved indk\u00f8b af varer, s\u00e5 kunderne kan forvente f\u00f8rsteklasses priser i till\u00e6g til kvalitetsstandarder og personlig r\u00e5dgivning.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har i over 25 \u00e5r st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er. Find ud af mere om vores L\u00f8sninger til digital skiltning<\/a>.<\/p>\n\n\n\n

Yderligere information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Brancheforeningen ABK st\u00f8tter sine medlemmer i at henvende sig digitalt til kunderne ved kasserne og bruger den digitale skiltningssoftware PRESTIGEenterprise til dette form\u00e5l. <\/p>","protected":false},"author":3,"featured_media":70836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nTraumhaft gut \u2013 ABK setzt auf digitale Kundenansprache im Bettenfachhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"ABK Einkaufsverband nutzt PRESTIGEenterprise f\u00fcr digitales Instore-TV, um den Bettenfachhandel zu modernisieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/traumhaft-gut-abk-satser-pa-digital-kundetilgang-i-sengebranchen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traumhaft gut \u2013 ABK setzt auf digitale Kundenansprache im Bettenfachhandel - 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