{"id":28695,"date":"2021-08-23T09:30:09","date_gmt":"2021-08-23T07:30:09","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28695"},"modified":"2024-11-08T15:51:55","modified_gmt":"2024-11-08T14:51:55","slug":"anuga-2021-dyrevelfaerd-tv","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/anuga-2021-tierwohl-tv\/","title":{"rendered":"Anuga 2021: Live-billeder fra stalden til hylden i butikken - mere gennemsigtighed er ikke muligt!"},"content":{"rendered":"

Online Software AG's livestream-l\u00f8sning tierwohl.tv s\u00e6tter nye standarder for at skabe gennemsigtighed i dyrehold. Mange forbrugere stoler mere p\u00e5 live-billederne fra stalden end p\u00e5 de mange godkendelsesm\u00e6rker. BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) pr\u00e6senterer l\u00f8sningen p\u00e5 Anuga.<\/em><\/p>\n\n\n\n

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Weinheim, 23. august 2021 +++. <\/strong>Kan du ikke vise levende grise frem ved k\u00f8ddisken? Men det kan du! Forbrugerne vil have gennemsigtighed, der skaber tillid. Ansvarlige kunder ved, at b\u00f8ffen ikke vokser p\u00e5 tr\u00e6et og g\u00e5r derfor ind for livestream-billeder, som tierwohl.tv sender direkte fra stalden til supermarkedet. Derfor kan kunderne nu ikke kun se \u00e6gl\u00e6ggende h\u00f8ns ved \u00e6ggehylden, men ogs\u00e5 malkek\u00f8er under deres daglige fodring, halmgrisene under deres aktive udeliv og kalkunerne i deres rummelige indhegning. Den gennemsigtighed, som de levende billeder giver, styrker kundernes tillid til de animalske produkter og bidrager til kundernes loyalitet over for forhandleren.
Bes\u00f8gende p\u00e5 Anuga kan opleve l\u00f8sningen live p\u00e5 BVLH Retail Forum (Boulevard, stand 045).
Anuga er en af de st\u00f8rste og vigtigste messer for f\u00f8devarer og drikkevarer i verden. Efter en tvungen pause p\u00e5 grund af coronavirus finder den sted i \u00e5r fra 9.-13. oktober 2021. I 2017 deltog 7.405 virksomheder fra 107 lande p\u00e5 et bruttoudstillingsareal p\u00e5 284.000 m\u00b2. Omkring 165.000 fagbes\u00f8gende fra 198 lande deltog i ANUGA 2017. Anuga 2021 g\u00e5r nye veje med et hybridformat: N\u00e6rv\u00e6rsmessen bliver suppleret med det digitale element Anuga @home. If\u00f8lge en nylig bes\u00f8gsunders\u00f8gelse blandt mere end 4.000 globale topindk\u00f8bere planl\u00e6gger 88 procent af de adspurgte at bes\u00f8ge Anuga, hvoraf 54 procent udelukkende vil deltage personligt, mens 34 procent planl\u00e6gger en blanding af personlig og digital deltagelse.<\/p>\n\n\n\n

Om tierwohl.tv<\/strong><\/p>\n\n\n\n

tierwohl.tv st\u00f8tter f\u00f8devaredetailhandlere, slagtere, slagterforretninger og husdyrproducenter i at kommunikere deres engagement i st\u00f8rre dyrevelf\u00e6rd til forbrugerne p\u00e5 en overbevisende og trov\u00e6rdig m\u00e5de. M\u00e5let er at give forbrugerne et usminket billede af opdr\u00e6tsforholdene og levevilk\u00e5rene for de dyr, hvis k\u00f8d de k\u00f8ber, hvis m\u00e6lk de drikker, og hvis \u00e6g de vil spise, ved hj\u00e6lp af live-tv, mens de k\u00f8ber ind. Og hvis produkter de er villige til at bruge flere penge p\u00e5 end k\u00f8det fra et dyr, der holdes i et anonymt fabriksopdr\u00e6t.<\/p>\n\n\n\n

Til det form\u00e5l leverer tierwohl.tv en platform til landm\u00e6nd og f\u00f8devareforhandlere, som g\u00f8r det muligt at transmittere livestreams fra stalden til sk\u00e6rmene i forhandlerens butik.<\/p>\n\n\n\n

Initiativtageren til livestream-l\u00f8sningen tierwohl.tv er Online Software AG, hvis markedsledende softwareplatform PRESTIGEenterprise viser programmet inklusive livestreams individuelt p\u00e5 sk\u00e6rmene i specialbutikker og supermarkeder.<\/p>\n\n\n\n

Yderligere information om www.tierwohl.tv<\/a>.

Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die Livestream-L\u00f6sung tierwohl.tv der Online Software AG setzt bei der Schaffung von Transparenz in der Tierhaltung neue Ma\u00dfst\u00e4be. Viele Verbraucher vertrauen den Livebildern aus dem Stall mehr als den zahlreichen […]<\/p>\n","protected":false},"author":9,"featured_media":70673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-28695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt den Lebensmitteleinzelhandel, Metzgereien sowie die tierhaltenden Erzeugerbetriebe dabei Transparenz zu schaffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/anuga-2021-dyrevelfaerd-tv\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! 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