{"id":28825,"date":"2021-09-02T09:00:32","date_gmt":"2021-09-02T07:00:32","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28825"},"modified":"2024-11-08T15:48:46","modified_gmt":"2024-11-08T14:48:46","slug":"livet-er-levende-hos-edeka-cramer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/life-ist-live-bei-edeka-cramer\/","title":{"rendered":"Livet er levende hos EDEKA Cramer - grise fra den aktive stald og \u00f8kologiske \u00e6gl\u00e6ggende h\u00f8ner som ambassad\u00f8rer for dyrevelf\u00e6rd"},"content":{"rendered":"

Et vellykket aktivt staldkoncept til grise bliver et blikfang ved servicedisken i EDEKA Cramer-butikkerne i Hannover-omr\u00e5det med livestream-l\u00f8sningen tierwohl.tv. De levende billeder fra det \u00f8kologiske h\u00f8nsehus scorer ogs\u00e5 point p\u00e5 \u00e6ggehylden. Tierwohl.tv tiltr\u00e6kker forbrugernes opm\u00e6rksomhed og fremmer eftersp\u00f8rgslen efter de viste produkter og st\u00f8tter dermed dyrevelf\u00e6rd.<\/em><\/p>\n\n\n\n

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Weinheim, 02. september 2021 +++.<\/strong> Sebastian Cramer, ejer af EDEKA Cramer, har valgt livestream-l\u00f8sningen dyrevelf\u00e6rd.tv<\/strong> p\u00e5 sine markeder. Siden slutningen af april dyrevelf\u00e6rd.tv<\/strong> Forbrugerne ved servicediskene i fem e-centre i Hannover-omr\u00e5det kan live f\u00e5 et indblik i de forhold, hvorunder de dyr, hvis k\u00f8d kan k\u00f8bes ved disken, holdes. Kunderne kan ogs\u00e5 tage et kig ind i det \u00f8kologiske h\u00f8nsehus ved \u00e6ggehylden. Direkte og live, mens de handler.<\/p>\n\n\n\n

Livestream-l\u00f8sningen dyrevelf\u00e6rd.tv<\/strong> underst\u00f8tter EDEKA Cramers virksomhedsfilosofi, som er kendetegnet ved friskhed, kvalitet og service. Dette omfatter ogs\u00e5 gennemsigtighed: at vise kunden, hvor maden kommer fra, hvem der st\u00e5r bag den, og hvordan den er produceret. En del af kvalitetsm\u00e6rket \"Naturally Cramer - We know our suppliers personally\", der er skabt til dette form\u00e5l, er, at st\u00f8rstedelen af merv\u00e6rdien skabes i regionen.<\/p>\n\n\n\n

Familievirksomheden, som er tilknyttet EDEKA Minden-Hannover, har v\u00e6ret forankret i Hannover-regionen i mere end 70 \u00e5r og er nu i sin 3. generation. \"Tradition er vigtig for os, vi er stolte af, hvor vi kommer fra, men uden forandring er der ingen fremtid,\" forklarer Sebastian Cramer. \"Vi har fokuseret p\u00e5 regionalitet i mange \u00e5r, og holdningen er vigtig for os. Derfor har vi ogs\u00e5 taget produkter fra gl\u00fccksatt med i vores sortiment, et premiumprogram, der fokuserer p\u00e5 artstilpasset husdyrhold. Med de over dyrevelf\u00e6rd.tv<\/strong> Med de viste live-billeder \u00f8nsker vi at stimulere vores kunders eftersp\u00f8rgsel efter disse Gl\u00fccksatt-produkter. Ved at give forbrugeren et \u00e6rligt og autentisk kig bag kulisserne underst\u00f8tter vi trov\u00e6rdigheden.\"<\/p>\n\n\n\n

Udsendelserne inde fra laden og udend\u00f8rs suppleres med yderligere information om Gl\u00fccksatt-konceptet og f\u00f8lelsesladede billeder af landmandsfamiliens g\u00e5rd. Alle elementer kombineres for at skabe et underholdende program for den kunde, der venter ved disken. En anden dyrevelf\u00e6rd.tv<\/strong>-Forbrugerne kan finde den nye installation p\u00e5 \u00e6ggehylden, hvor der vises levende billeder af \u00f8kologiske \u00e6gl\u00e6ggende h\u00f8ner fra Cassenshof i Inzm\u00fchlen. EDEKA Cramer har et mange\u00e5rigt partnerskab med Cassenshof, som nu kan pr\u00e6senteres p\u00e5 en gennemsigtig m\u00e5de.<\/p>\n\n\n\n

\"Vi har brugt kommunikationsplatformen PRESTIGEenterprise til kundekommunikation i vores butikker i \u00e5revis. B\u00e5de til indholdsstyring af de forskellige sk\u00e6rme, herunder sk\u00e6rmene p\u00e5 v\u00e6gten ved servicediskene, og til hele printm\u00e6ngden, dvs. til plakater, labels og loftsoph\u00e6ng,\" tilf\u00f8jer Sebastian Cramer. \"Derfor var det nemt at integrere tierwohl.tv-l\u00f8sningen.\"<\/p>\n\n\n\n

De \"Gl\u00fccksatt\"-dyr, der vises i livestreamen, vokser op i en \"aktiv svinestald\". Dette koncept blev lanceret i 2012 af Gabriele M\u00f6rixmann fra Melle og repr\u00e6senterer en alternativ driftsform mellem konventionelt og \u00f8kologisk landbrug. Det kombinerer fordelene ved begge typer opdr\u00e6t. Blandt andet dobbelt s\u00e5 meget plads (1,5 m\u00b2), som loven kr\u00e6ver, ubegr\u00e6nset adgang til de forskellige omr\u00e5der i stalden (lege- og fodringsomr\u00e5de, hvileomr\u00e5de, rodeomr\u00e5de) p\u00e5 halm- og spaltegulve, frit tilg\u00e6ngelig udend\u00f8rs terrasse (frisk luft) og ingen kupering af kr\u00f8llede haler.<\/p>\n\n\n\n

Ideen bag gl\u00fccksatt-konceptet: K\u00f8d af exceptionel kvalitet er kun tilg\u00e6ngeligt gennem kontrolleret oprindelse, artstilpassede opdr\u00e6tsmetoder, respektfuld behandling af dyrene og hygiejnisk fejlfri forarbejdningsmetoder. Dyrene skal opleve s\u00e5 lidt stress som muligt - b\u00e5de under transport og slagtning. Stresshormoner er i modstrid med begrebet dyrevelf\u00e6rd og reducerer k\u00f8dets kvalitet. De h\u00f8je standarder for vores egne handlinger og respekten for dyrene garanterer k\u00f8d af exceptionel kvalitet. Dyrene opdr\u00e6ttes, slagtes og forarbejdes regionalt - alle faser kommunikeres gennemsigtigt og kan spores af forbrugeren.

Om tierwohl.tv<\/strong><\/p>\n\n\n\n

dyrevelf\u00e6rd.tv<\/strong>et m\u00e6rke fra Online Software AG, hj\u00e6lper detailhandlere og landm\u00e6nd med at kommunikere deres engagement i st\u00f8rre dyrevelf\u00e6rd til forbrugerne p\u00e5 en overbevisende og trov\u00e6rdig m\u00e5de. M\u00e5let er at bruge live-tv til at give forbrugerne p\u00e5 f\u00f8devaremarkedet et usminket billede af opdr\u00e6tsforholdene og levevilk\u00e5rene for de dyr, hvis k\u00f8d de k\u00f8ber, og hvis \u00e6g de vil spise. Og som de er villige til at bruge flere penge p\u00e5 end k\u00f8det fra et dyr, der holdes i et anonymt fabriksopdr\u00e6t. Til dette form\u00e5l tilbyder tierwohl.tv en platform til landm\u00e6nd og detailhandlere, som g\u00f8r det muligt at sende et livebillede fra stalden til sk\u00e6rmene i detailhandlerens butik.<\/p>\n\n\n\n

Yderligere information om https:\/\/tierwohl.tv<\/a>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, der omfatter b\u00e5de traditionelle medier og digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a>

Om EDEKA Cramer<\/strong><\/p>\n\n\n\n

Wilhelm Cramer GmbH kan se tilbage p\u00e5 en begivenhedsrig historie. Fra den lille k\u00f8bmandsbutik i 1947 over de f\u00f8rste selvbetjeningsmarkeder i 1960'erne til de velkendte oplevelsesmarkeder i dag har vi hele tiden udviklet og genopfundet os selv igen og igen. I dag driver Wilhelm Cramer GmbH ni store E-centre i Hannover-regionen, hvilket g\u00f8r virksomheden til den st\u00f8rste detailhandler i EDEKA Minden-Hannover-regionen.<\/p>","protected":false},"excerpt":{"rendered":"

Erfolgreiches Aktivstall-Konzept f\u00fcr Schweine wird mit der Livestream-L\u00f6sung tierwohl.tv ein Hingucker an der Bedientheke der EDEKA Cramer-M\u00e4rkte im Raum Hannover. Auch am Eierregal punkten die Live-Bilder aus dem Stall der […]<\/p>\n","protected":false},"author":8,"featured_media":70672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-28825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nLife ist live bei EDEKA Cramer - Schweine aus dem Aktivstall und Bio-Legehennen als Botschafter des Tierwohls - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt H\u00e4ndler und Landwirte dabei, ihr Engagement\u00a0f\u00fcr mehr Tierwohl\u00a0an die Verbraucher zu kommunizieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/livet-er-levende-hos-edeka-cramer\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life ist live bei EDEKA Cramer - 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