{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Oplev detailhandlens farverige verden i sort og hvidt"},"content":{"rendered":"

P\u00e5 PRESTIGE Solution Campus vil Online Software fremvise verdens eneste software til digital skiltning, som ogs\u00e5 printer perfekt - i sort, hvid og farve.<\/em><\/p>\n\n\n\n

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Heidelberg, den 30. januar 2023 +++.<\/strong> Mere end nogensinde er et umiskendeligt udseende det, der t\u00e6ller i detailbranding. Den l\u00f8sningsportef\u00f8lje, som Online Software AG pr\u00e6senterer i hal 6\/A 57 p\u00e5 EuroShop 2023, drejer sig derfor om konsekvent overholdelse af virksomhedens design - centralt leveret, lokalt individualiseret med h\u00f8j genkendelsesv\u00e6rdi i store butiksk\u00e6der i forskellige regioner og lande.<\/p>\n\n\n\n

Vi g\u00f8r op med sort-hvid-t\u00e6nkning! Detailhandlere beh\u00f8ver ikke at beslutte sig for digitale eller trykte medier ved POS. Begge medier har deres plads i kundetilgangen. P\u00e5 PRESTIGE Solution Campus demonstrerer Online Software, at det ikke er n\u00f8dvendigt med separat software til hvert medie, og hvordan PRESTIGEenterprise kan bruges til fuldt ud at automatisere mange processer i forbindelse med oprettelse af reklamer til digitale sk\u00e6rme, elektroniske hyldeforkanter (ESL) og trykte plakater.<\/p>\n\n\n\n

Der vil v\u00e6re s\u00e6rligt fokus p\u00e5 integrationen af ESL i det eksisterende softwarelandskab og udfordringerne ved at planl\u00e6gge markedsf\u00f8ring p\u00e5 tv\u00e6rs af alle kanaler - uanset medie og producent.<\/p>\n\n\n\n

Livestreaming vil ogs\u00e5 blive stadig vigtigere i 2023, efter at en unders\u00f8gelse fra universitetet i Kassel har vist, at det har en positiv effekt p\u00e5 trov\u00e6rdigheden og dermed ogs\u00e5 p\u00e5 salget. Gennemsigtighed og autenticitet modtages godt af kunderne, og livestreaming giver mulighed for at streame, hvad der sker i f.eks. en kyllingefarm, direkte til servicedisken i supermarkedet. Det giver kunderne et indblik i de virkelige forhold, som de dyr, hvis k\u00f8d, \u00e6g eller m\u00e6lk de kan k\u00f8be i butikken, lever under.<\/p>\n\n\n\n

Online Software forts\u00e6tter med at fokusere p\u00e5 intern kommunikation med sine event- og community-apps. Flere og flere detailhandlere opdager apps som en m\u00e5de at videregive information til medarbejderne hurtigt og nemt p\u00e5 en m\u00e5de, der er let at forst\u00e5 og sikker. E-mailen har haft sin tid, og hvem vil ikke gerne undv\u00e6re breve - af hensyn til milj\u00f8et, men ogs\u00e5 af hensyn til omkostningerne? Tr\u00e6ningsprogrammer, kantine- og arbejdsplaner samt hurtig feedback kan nemt kortl\u00e6gges i en app, og PRESTIGEenterprise AppBaukasten tilbyder allerede mange f\u00e6rdige moduler til dette.<\/p>\n\n\n\n

Sidst, men ikke mindst, vil Online Software i samarbejde med marketingvirksomheden FRAMEN vise, hvordan PRESTIGEenterprise-gr\u00e6nsefladerne muligg\u00f8r programmatisk markedsf\u00f8ring af digital reklameplads af h\u00f8j kvalitet ved POS. \"Programmatisk annoncering i fuldautomatisk form er et af de vigtigste v\u00e6kstomr\u00e5der inden for DooH (digital out of home)-reklamesegmentet.<\/p>\n\n\n\n

Euroshop 2023: Disse trends venter p\u00e5 dig<\/a>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Tyskland
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr […]<\/p>\n","protected":false},"author":9,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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