{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-retail-media-kvalitetsmarkedsforing","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Retail Media Kvalitetsmarkedsf\u00f8ring"},"content":{"rendered":"

Online Software samarbejder med FRAMEN om programmatisk digital POS-annoncering baseret p\u00e5 PRESTIGEenterprise. Den f\u00e6lles l\u00f8sning vil blive pr\u00e6senteret for f\u00f8rste gang p\u00e5 EuroShop 2023 i D\u00fcsseldorf.<\/em><\/p>\n\n\n\n

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Heidelberg, den 24. februar 2023 +++. <\/strong>Sammen med sin marketingpartner FRAMEN, en retail media tech start-up fra Axel Springer, vil Online Software demonstrere i hal 6\/A 57 p\u00e5 EuroShop 2023, hvordan sk\u00e6rme kan bruges som et digitalt touchpoint i butikken til at generere marketingindt\u00e6gter via programmatisk annoncering.<\/p>\n\n\n\n

FRAMEN tilbyder en dynamisk indholdsdistributionsplatform, der bringer infotainment, underholdning og betalt medieannoncering for detailhandlere til den digitale detailannonceringstavle. P\u00e5 EuroShop 2023 vil FRAMEN pr\u00e6sentere sin onlinesoftware som en m\u00e5de, hvorp\u00e5 detailhandlere automatisk kan f\u00e5 adgang til nye indt\u00e6gtskilder ved deres POS. Det s\u00e6rlige ved den holistiske l\u00f8sning med PRESTIGEenterprise er, at detailhandleren bevarer 100 procent kontrol over, hvad der vises, p\u00e5 hvilke sk\u00e6rme det vises, og i hvilket forhold det vises i forhold til deres eget indhold.<\/p>\n\n\n\n

Detailhandlen bruger allerede sk\u00e6rme til at henvende sig digitalt til kunderne i butikken og kommunikere tilbud, begivenheder, tjenester og meget mere. Med FRAMEN kan disse sk\u00e6rme bruges som reklamekanaler i butikkerne sammen med udvalgte branchepartnere. Takket v\u00e6re omfattende kvalitetskontrol kan sk\u00e6rmen \u00e5bnes som POS-reklameinventar til mediemarkedsf\u00f8ring i detailhandlen. Det giver detailhandlerne mulighed for at udnytte nye indt\u00e6gtskilder uden at opgive kontrollen over deres eget brands kommunikation i butikken.<\/p>\n\n\n\n

Kvalitetsmarkedsf\u00f8ring betyder det rigtige indhold p\u00e5 det rigtige tidspunkt p\u00e5 det rigtige sted for at kommunikere med den rigtige kunde.

Om FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Tyskland
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":8,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/pm-retail-media-kvalitetsmarkedsforing\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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