{"id":40223,"date":"2023-03-06T15:53:40","date_gmt":"2023-03-06T14:53:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40223"},"modified":"2024-11-08T15:28:37","modified_gmt":"2024-11-08T14:28:37","slug":"euroshop-top-trends-2023-med-prestige","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/euroshop-top-trends-2023-mit-prestige\/","title":{"rendered":"EuroShop Top Trends 2023 med PRESTIGE"},"content":{"rendered":"

Online-software scorer med programmatisk annoncering til kvalitetsmarkedsf\u00f8ring af detailmedier, Scan & Go som smartphone-app og producentuafh\u00e6ngig ESL-forbindelse.<\/em><\/p>\n\n\n\n

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Heidelberg, den 3. marts 2023 +++.<\/strong> Online Software b\u00f8d igen mange internationale bes\u00f8gende velkommen p\u00e5 sin stand p\u00e5 EuroShop 2023. Over 81.000 fagbes\u00f8gende fandt vej til D\u00fcsseldorf i \u00e5r for at opleve de nyeste detailtrends live.<\/p>\n\n\n\n

\"De vigtigste emner for de bes\u00f8gende p\u00e5 EuroShop 2023 omfattede kvalitetsmarkedsf\u00f8ring af detailmedier (programmatisk annoncering ved POS) sammen med Axel Springers datterselskab Framen og den producentuafh\u00e6ngige forbindelse af vores PRESTIGEenterprise-softwareplatform til elektroniske hyldeforkanter (ESL) fra markedsledende udbydere\", forklarer J\u00fcrgen Berens von Rautenfeld, CEO for Online Software AG, og tilf\u00f8jer: \"Integrationen af en chatGPT-klient til AI-baseret autonom oprettelse af salgsfremmende digital POS-annoncering tiltrak sig stor opm\u00e6rksomhed som en teknisk innovation, der blev pr\u00e6senteret for f\u00f8rste gang.\"<\/p>\n\n\n\n

De bes\u00f8gende viste ogs\u00e5 stor interesse for den meget let implementerbare Scan & Go-l\u00f8sning med en smartphone-app og brugen af mobilapps til at ledsage begivenheder og arrangementer digitalt. L\u00f8sningen tierwohl.tv, som viser livestreams fra stalden direkte ved POS, var et blikfang for mange bes\u00f8gende - og ikke kun fra f\u00f8devaredetailhandlen. L\u00f8sningen har v\u00e6ret klar til markedet siden 2020 og blev vist i stor skala for f\u00f8rste gang p\u00e5 EuroShop. I kombination med den vejede ost eller k\u00f8d er det ogs\u00e5 muligt at vise relevante oplysninger om landmanden.<\/p>\n\n\n\n

Uanset om det drejer sig om elektroniske hyldeforkanter (ESL) eller trykte prisskilte, sk\u00e6rme eller plakater, kasser, v\u00e6gte eller apps, er indholdsstyring en udfordring for den centraliserede markedsf\u00f8ring i store detailvirksomheder. Hvert displaymedie kommer ofte med sin egen software som en stand-alone-l\u00f8sning. PRESTIGEenterprise-softwareplatformen kan derimod bruges til at planl\u00e6gge og distribuere digitale reklamebudskaber s\u00e5vel som til at administrere trykte medier. Det g\u00f8r PRESTIGEenterprise til den eneste software til digital skiltning i verden, som ogs\u00e5 kan printe.<\/p>\n\n\n\n

PRESTIGEenterprise er mere end bare et content management system (CMS) til digital skiltning og trykte medier. Detailhandlere beh\u00f8ver ikke at beslutte sig for digitale eller trykte medier ved POS. Begge medier har deres plads i m\u00f8det med kunderne. P\u00e5 PRESTIGE Solution Campus viser Online Software, at det ikke er n\u00f8dvendigt at have separat software til hvert medie, og hvordan PRESTIGEenterprise kan bruges til at automatisere mange processer, n\u00e5r man laver reklamer til sk\u00e6rme og plakater.

Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Tyskland
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software punktet mit programmatic advertising f\u00fcr Retail Media Qualit\u00e4tsvermarktung, Scan & Go als Smartphone-App und herstellerunabh\u00e4ngige ESL Anbindung. Heidelberg, 3. M\u00e4rz 2023 +++ Auf der EuroShop 2023 konnte Online […]<\/p>\n","protected":false},"author":9,"featured_media":70636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop Top Trends 2023 mit PRESTIGE - Online Software AG<\/title>\n<meta name=\"description\" content=\"PRESTIGEenterprise von Online Software AG ist mehr als ein Content Management System (CMS) f\u00fcr Digital Signage und Print-Medien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/euroshop-top-trends-2023-med-prestige\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop Top Trends 2023 mit PRESTIGE - 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