{"id":5614,"date":"2018-01-10T10:36:29","date_gmt":"2018-01-10T09:36:29","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5614"},"modified":"2024-11-08T16:08:00","modified_gmt":"2024-11-08T15:08:00","slug":"marktkauf-meppen-satser-pa-digitale-reoler-med-prestige-enterprise-efter-nybyggeri","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/marktkauf-meppen-setzt-nach-neubau-auf-digitales-regal-mit-prestigeenterprise\/","title":{"rendered":"Marktkauf Meppen satser p\u00e5 digitale reoler med PRESTIGEenterprise efter nybyggeri"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>For f\u00f8rste gang installerer EDEKA Minden-Hannover en digital hylde og et digitalt sminkespejl i Marktkauf-butikken i Meppen. Begge l\u00f8sninger forsynes med indhold fra PRESTIGEenterprise-softwaren, som allerede bruges til printstyring og styring af diskdisplays og v\u00e6gte.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"563\" height=\"1001\" data-id=\"70687\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg\" alt=\"\" class=\"wp-image-70687\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg 563w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2-169x300.jpg 169w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2-7x12.jpg 7w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg\"><img decoding=\"async\" width=\"506\" height=\"900\" data-id=\"70688\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg\" alt=\"\" class=\"wp-image-70688\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg 506w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel-169x300.jpg 169w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel-7x12.jpg 7w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, den 10. januar 2018 +++. <\/strong>Med gen\u00e5bningen af Marktkauf-butikken i Meppen g\u00e5r EDEKA Minden-Hannover videre med sin portef\u00f8lje af l\u00f8sninger til digital POS-kommunikation. For f\u00f8rste gang blev der installeret en digital hylde og sk\u00e6rme med spejlfunktion i Meppen. Begge l\u00f8sninger er baseret p\u00e5 PRESTIGEenterprise-softwaren, en kommunikationsplatform fra markedslederen Online Software AG. Virksomheden har specialiseret sig i detailhandelsl\u00f8sninger, der fokuserer p\u00e5 central styring af alle POS-medier - trykte, digitale og mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den digitale hylde findes i butikkens afdeling for kvalitetsspiritus. Der vises et udvalg af forskellige sorter, bl.a. whisky og gin, som kunderne kan f\u00e5 mere at vide om p\u00e5 hylden. Med detaljerede oplysninger om f.eks. oprindelse og smag kan kunderne finde den rigtige variant. \"Vi vil gerne g\u00f8re kunderne fortrolige med produkter, som ikke indg\u00e5r i deres daglige indk\u00f8bskurv,\" forklarer Marius Lorenz, der er ansvarlig for \"Virtual Shelf\"-projektet hos EDEKA Minden-Hannover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I en yderligere udvidelsesfase vil kunderne kunne udskrive en kvittering direkte p\u00e5 hylden, s\u00e5 de kan hente det \u00f8nskede produkt ved kassen, informationsskranken eller varedisken. \"Den virtuelle hylde giver os mulighed for at tilbyde vores kunder en s\u00e6rlig bred vifte af produkter. Det g\u00e6lder f.eks. spiritus, men ogs\u00e5 sortimenter, der fylder meget, som f.eks. h\u00e5rde hvidevarer,\" opsummerer Marius Lorenz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der er ogs\u00e5 en innovation til tekstilsektoren. Her bruges for f\u00f8rste gang et digitalt spejl. Det er en sk\u00e6rmteknologi, som g\u00f8r det muligt at bruge en sk\u00e6rm b\u00e5de som spejl og til at vise kampagner. Spejlfladen kan bruges til tilbud og information, n\u00e5r den ikke er i brug, og omdannes til et spejl via en n\u00e6rhedssensor, s\u00e5 snart en kunde n\u00e6rmer sig og \u00f8nsker at bruge systemet som spejl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et andet digitalt spejl bruges i umiddelbar n\u00e6rhed af kundetoiletterne. Her kan kunderne tage et sidste kig p\u00e5 deres udseende, hvis de \u00f8nsker det. Her vises hovedsageligt nyheder, vejr og generel markedsinformation. Unders\u00f8gelser har vist, at netop disse emner opfattes som interessante og behagelige af kunderne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Minden-Hannover har i \u00e5revis arbejdet succesfuldt sammen med Online Software AG inden for multimediesalgspromovering. Ud over et mange\u00e5rigt samarbejde inden for plakat- og etiketudskrivning styres sk\u00e6rme og v\u00e6gte i EDEKA-butikkerne ogs\u00e5 med PRESTIGEenterprise-softwaren. Partnervirksomheden Nexgen smart instore er ansvarlig for installation og vedligeholdelse i butikkerne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med henblik p\u00e5 fremtidige teknologiske krav fokuserer den regionale virksomhed p\u00e5 langsigtet sikkerhed, systemstabilitet og fleksibilitet for sine detailhandlere. \"Vi valgte bevidst en fremtidsorienteret l\u00f8sning, der fokuserer p\u00e5 procesoptimering, stabilitet og softwarens fremtidige levedygtighed og dermed langsigtede fordele\", forklarer Marcus Bleidorn, ansvarlig for detailmedier hos EDEKA Minden-Hannover. \"For os er PRESTIGEenterprise den platform, hvormed vi kan forbinde og kontrollere store dele af de medier, der er vigtige for detailhandlen, og ogs\u00e5 nemt integrere nye medier.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om EDEKA Minden-Hannover<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med en oms\u00e6tning p\u00e5 8,2 milliarder euro og 68.808 ansatte, inklusive selvst\u00e6ndige forhandlere, er EDEKA Minden-Hannover det regionale selskab med den h\u00f8jeste oms\u00e6tning i EDEKA-koncernen, der er organiseret som et kooperativ. Forretningsomr\u00e5det str\u00e6kker sig fra den hollandske til den polske gr\u00e6nse og omfatter en del af \u00d8stwestfalen-Lippe, n\u00e6sten hele Niedersachsen, Bremen, Sachsen-Anhalt, Berlin og Brandenburg. Mere end to tredjedele af de n\u00e6sten 1.500 butikker ejes af uafh\u00e6ngige EDEKA-forhandlere. EDEKA Minden-Hannover omfatter ogs\u00e5 24 C+C-grossistbutikker (MIOS), fem bagerier (Sch\u00e4fer's) og to produktionsanl\u00e6g for k\u00f8d- og p\u00f8lseprodukter (Bauerngut).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Minden eG blev grundlagt i 1920 som en kooperativ forening af uafh\u00e6ngige k\u00f8bm\u00e6nd. I dag er mere end 600 andelshavere medlem af EDEKA Minden eG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Om Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har i over 25 \u00e5r st\u00f8ttet detailhandlen med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er. Find ud af mere om vores <a title=\"Software til digital skiltning\" href=\"https:\/\/online-software-ag.com\/da\/losninger\/software-til-digital-skiltning\/\">Software til digital skiltning<\/a> erfaring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Yderligere information:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Tyskland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/da\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Chef for marketing og kommunikation<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Brancheforeningen ABK st\u00f8tter sine medlemmer i at henvende sig digitalt til kunderne ved kasserne og bruger den digitale skiltningssoftware PRESTIGEenterprise til dette form\u00e5l. <\/p>","protected":false},"author":8,"featured_media":70832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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