{"id":58570,"date":"2024-06-03T09:00:45","date_gmt":"2024-06-03T07:00:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=58570"},"modified":"2024-11-08T14:15:25","modified_gmt":"2024-11-08T13:15:25","slug":"pm-digital-overstorrelse-hos-hagemeyer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/pm-digitale-uebergroesse-bei-hagemeyer\/","title":{"rendered":"Digital overst\u00f8rrelse hos Hagemeyer"},"content":{"rendered":"

Den imponerende sk\u00e6rminstallation rager hele 7 meter op over to etager. Hagemeyer er integreret i det eksisterende IT-landskab og administrerer indholdet p\u00e5 sine videov\u00e6gge og alle andre sk\u00e6rme via softwareplatformen PRESTIGEenterprise fra Online Software AG.<\/em><\/p>\n\n\n\n

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Minden\/Heidelberg, 03\/06\/2024 +++.<\/strong> Modevirksomheden Hagemeyer er en shoppingmagnet i Minden. Den lokale helt har et stort opland, der str\u00e6kker sig s\u00e5 langt som til Hannover. Man kan kun f\u00e5 s\u00e5 stor succes, hvis man f\u00f8lger med tiden, og derfor har modebutikken allerede gennemg\u00e5et flere store ombygninger. Som en del af oml\u00e6gningen af sportsafdelingen blev der installeret en 7 meter h\u00f8j og 3 meter bred videov\u00e6g, som forbinder to niveauer. Det gigantiske indhold vises imponerende skarpt p\u00e5 0,8 mm pixels og giver afdelingen en episk fornemmelse.<\/p>\n\n\n\n

Men det er ikke alt, der er andre videov\u00e6gge og individuelle sk\u00e6rme i hele butikken, som passer perfekt ind i butiksdesignet og tilf\u00f8jer et digitalt touch. Antallet af enheder er vokset l\u00f8bende fra \u00e5r til \u00e5r, og dermed ogs\u00e5 udfordringen med at levere passende indhold. Allerede i 2013 besluttede Hagemeyer derfor at bruge softwareplatformen PRESTIGEenterprise til indholdsstyring af sine sk\u00e6rme og videov\u00e6gge.<\/p>\n\n\n\n

\"Med renoveringen har vi givet sporten en fremtr\u00e6dende plads p\u00e5 2.000 kvadratmeter i vores bygning og pr\u00e6senteret den digitalt. Videov\u00e6ggen fremh\u00e6ver de \u00e5bne lofter til 2. sal og giver rummet en moderne h\u00f8jde. I det hele taget giver de store sk\u00e6rme og sm\u00e5 videov\u00e6gge vores modeafdelinger et livligt pr\u00e6g,\" forklarer Martin Heinzmann, COO hos Hagemeyer. \"Trin for trin har vi forbundet alle sk\u00e6rmene med PRESTIGEenterprise. Det g\u00f8r det meget nemmere at styre og kontrollere de mere end 20 sk\u00e6rme.\"<\/p>\n\n\n\n

Ud over stemningsfulde modevideoer kommunikerer virksomheden ogs\u00e5 sine egne bekymringer. Forskellige steder henvises der f.eks. til den interne restaurant hermann's<\/em> henvist til. Ved rulletrapperne er der digitale steler, som veksler mellem at vise information om etagen og rekruttering: \"Bliv en del af Hagemeyer-teamet ... og ans\u00f8g nu\" - en virkelig elegant integration af rekruttering i reklamekommunikationen p\u00e5 etagen. Is\u00e6r sk\u00e6rmene ved hovedkassen, hvor der nogle gange kan v\u00e6re kort ventetid, viser denne rekrutteringskampagne. Information om det barrierefri parkeringssystem, nye s\u00e6sonvarer og kundekort er ogs\u00e5 tydeligt synlige for ventende kunder p\u00e5 dette sted.<\/p>\n\n\n\n

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Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 35.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.<\/p>\n\n\n\n

Yderligere information:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Tyskland
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Beeindruckende Displayinstallation ragt mit sportlichen 7 Metern \u00fcber zwei Stockwerke. Eingebunden in die bestehende IT-Landschaft managt Hagemeyer die Inhalte seiner Videowalls und aller anderen Bildschirme \u00fcber die Softwareplattform PRESTIGEenterprise der […]<\/p>\n","protected":false},"author":9,"featured_media":70606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-58570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nDigitale \u00dcbergr\u00f6\u00dfe bei Hagemeyer - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zum perfektem Ladendesign mit Videowalls und Einzelbildschirmen. 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