{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-kaeledyrsindustrien-pa-vej-mod-digitalisering","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"ZZF Forum 2020: K\u00e6ledyrsindustrien p\u00e5 vej mod digitalisering"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ZZF Forum 2020: K\u00e6ledyrsindustrien p\u00e5 vej mod digitalisering<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Pr\u00e6sentation af Volker Wissmann p\u00e5 ZZF&#039;s forum for k\u00e6ledyrsindustrien\" class=\"wp-image-67442\" title=\"Volker Wissmann - Foredrag p\u00e5 ZZF-forummet for k\u00e6ledyrsindustrien\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"Bliv ved med at v\u00e6re interessant og relevant: Hvordan k\u00e6ledyrsbranchen n\u00e5r ud til folk med smarte l\u00f8sninger\" var mottoet for det to dage lange specialarrangement for k\u00e6ledyrsforhandlere, systemcentre, producenter, dyrepassere og andre tjenesteudbydere. Markedet for k\u00e6ledyr bliver stadig mere komplekst: Nye teknologier, nye lovbestemmelser og frem for alt kundernes \u00e6ndrede k\u00f8bsadf\u00e6rd medf\u00f8rer ogs\u00e5 en nyt\u00e6nkning i k\u00e6ledyrsbranchen. De faktorer, der vil hj\u00e6lpe specialiserede zoologiske virksomheder med at forblive relevante for deres kunder, blev derfor diskuteret ivrigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smarte l\u00f8sninger, der kan bruges til at n\u00e5 ud til folk i fremtiden, blev pr\u00e6senteret i adskillige foredrag. Fremtidsforsker og detailekspert Volker Wissmann, Online Software AG, viste, hvordan multimediemarkedsf\u00f8ring kan fungere i detailhandlen. Han havde mange praktiske eksempler med. \"Det er muligt at s\u00e6lge med digitale medier,\" sagde han og fors\u00f8gte at bygge bro mellem teknologi og k\u00e6ledyrsbranchen i sin pr\u00e6sentation. \"Brugen af nye teknologier i den zoologiske sektor, som f.eks. brugen af stemmeassistenter ved informationsskranken, skal ses kritisk i forhold til dens fordele, men det er ikke lovende at sidde fast i eksisterende strukturer, n\u00e5r milj\u00f8et samtidig \u00e6ndrer sig markant,\" forklarede Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detailhandlerne skal v\u00e6re \u00e5bne over for nye ideer og unders\u00f8ge, hvilke nye l\u00f8sninger der ogs\u00e5 kan tilpasses k\u00e6ledyrsbranchen. Som et eksempel pr\u00e6senterede Volker Wissmann modellen&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>dyrevelf\u00e6rd.tv<\/u><\/a>&nbsp;hvor kunderne p\u00e5 salgsstedet f\u00e5r et indblik i husdyrenes opdr\u00e6t og levevilk\u00e5r via live-tv. Et eksempel, der viser, at digitale l\u00f8sninger ogs\u00e5 kan bruges til at formidle f\u00f8lelser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, CEO for Online Software AG, i et interview om multimediemarkedsf\u00f8ring p\u00e5 salgsstedet (PoS).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den&nbsp;<strong>ZZF-forum for k\u00e6ledyrsindustrien<\/strong>&nbsp;er den vigtigste \u00e5rlige handelskongres for dyrehandlere, k\u00e6ledyrsk\u00e6der, grossister og producenter af k\u00e6ledyrsartikler. Den tilbyder uddannelse og er en ideel kommunikationsplatform: Omkring 150 markedsdeltagere fra handels- og produktionsvirksomheder deltager hvert \u00e5r. Det n\u00e6ste ZZF Pet Industry Forum finder sted fra 2. til 3. marts 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Officiel pressemeddelelse fra ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ZZF Forum 2020: K\u00e6ledyrsindustrien p\u00e5 vej mod digitalisering<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZZF-Forum 2020: Die Heimtierbrache auf dem Weg in die Digitalisierung - 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