{"id":67942,"date":"2020-11-09T13:22:00","date_gmt":"2020-11-09T12:22:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67942"},"modified":"2024-11-08T16:14:58","modified_gmt":"2024-11-08T15:14:58","slug":"pa-trods-af-skandalerne-lever-dyrehold-i-tyskland-ikke-op-til-forbrugernes-onsker","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/blog\/tierhaltung-in-deutschland-geht-die-landwirtschaft-trotz-der-skandale-an-den-wuenschen-der-verbraucher-vorbei\/","title":{"rendered":"Dyrehold i Tyskland - opfylder landbruget ikke forbrugernes \u00f8nsker p\u00e5 trods af skandalerne?"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n

Is\u00e6r efter de seneste m\u00e5neders afsl\u00f8ringer af det h\u00f8je antal infektioner blandt ansatte p\u00e5 tyske slagterier er flere og flere forbrugere bekymrede over oprindelsen af den mad, de spiser hver dag, is\u00e6r k\u00f8d- og p\u00f8lseprodukter.<\/p>\n\n\n\n

Forbrugerne \u00f8nsker gennemsigtighed med hensyn til oprindelse, ern\u00e6ring og i sidste ende etik i forbindelse med aflivning og forarbejdning af landbrugsdyr. Men billederne fra de tyske slagterier var ganske tankev\u00e6kkende, og de 10%-vegetarer i dette land f\u00e5r hver dag f\u00f8lgeskab af flere, fordi de ikke er enige i produktions- og forarbejdningsforholdene.<\/p>\n\n\n\n

Forbrugernes forventninger har v\u00e6ret stigende i flere \u00e5r, og if\u00f8lge de seneste unders\u00f8gelser siger 90% af de adspurgte, at de er villige til at bruge flere penge p\u00e5 f\u00f8devarer, hvis dyrene holdes bedre. 39% siger, at en h\u00f8jere standard for dyrehold b\u00f8r v\u00e6re det vigtigste m\u00e5l for tysk landbrug.<\/p>\n\n\n\n

Selv om den tyske regering havde sat sig ambiti\u00f8se m\u00e5l i den forbindelse, taler virkeligheden et andet sprog, og kampen mod pandemien har f\u00e5et landbrugsministerens ambiti\u00f8se m\u00e5l til at sakke agterud.<\/p>\n\n\n\n

Som offentligheden erfarede i sidste m\u00e5ned, udbetaler EU st\u00f8rstedelen af sin st\u00f8tte til landm\u00e6nd i form af faste arealbetalinger. Jo mere dyrkbar jord, der dyrkes, jo h\u00f8jere bliver st\u00f8tten fra Bruxelles. Er det stadig tidssvarende?<\/p>\n\n\n\n

Der er stadig et stort antal finansieringspuljer, f.eks. til digitalisering af landbruget og forenkling af driftsprocesser, men hvor meget af det n\u00e5r ud til dyrene?<\/p>\n\n\n\n

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Mange detailhandlere fokuserer derfor p\u00e5 regionale producenter for i det mindste at give deres kunder en f\u00f8lelse af n\u00e6rhed og regional tilknytning. P\u00e5 baggrund af CO2-udledningen i f\u00f8devareforsyningsk\u00e6den er dette et logisk f\u00f8rste skridt, som forbrugerne i stigende grad s\u00e6tter pris p\u00e5.<\/p>\n\n\n\n

Derfor har Online Software AG fra Weinheim tilf\u00f8jet endnu et plus til opbygningen af forbrugernes tillid: dyrevelf\u00e6rd.tv<\/strong><\/a>.<\/p>\n\n\n\n

tierwohl.tv bruger software, som allerede findes i de fleste tyske supermarkeder, og som tidligere er blevet brugt til marketingform\u00e5l som f.eks. digital skiltning.<\/p>\n\n\n\n

Takket v\u00e6re en tilf\u00f8jelse til softwaren kan mange tyske f\u00f8devareforhandlere nu livestreame billeder fra g\u00e5rdene til supermarkederne og vise kunderne live, hvor produkter som \u00e6g, k\u00f8d og m\u00e6lk produceres, og hvordan dyrene har det. Der er installeret kameraer i staldene og p\u00e5 gr\u00e6sgangene p\u00e5 leverand\u00f8rg\u00e5rdene, og dataene sendes direkte til supermarkederne via mobiltelefonen. I realtid!<\/p>\n\n\n\n

Flere tillidsskabende foranstaltninger er ikke mulige!<\/strong><\/p>\n\n\n\n

En unders\u00f8gelse blandt kunderne i de butikker, der har brugt dette system siden begyndelsen af 2020, viser en h\u00f8j grad af accept og en vilje til at betale mere ved at k\u00f8be regionale produkter af h\u00f8jere kvalitet, der tager hensyn til den generelle dyrevelf\u00e6rd. En win-win-situation for producenter og forbrugere, som b\u00f8r opmuntre til efterligning.<\/p>\n\n\n\n

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Om forfatteren
<\/strong>Volker Treffenst\u00e4dt mener, at respektfuld behandling af vores landbrugsdyr b\u00f8r v\u00e6re en selvf\u00f8lge, og at en forbedring af forbrugernes tillid til produktinformation kun er mulig gennem betydeligt st\u00f8rre gennemsigtighed. I denne sammenh\u00e6ng er han lidenskabeligt engageret i livestream-l\u00f8sningen tierwohl.tv. Ledelseskonsulenten kan se tilbage p\u00e5 mange \u00e5rs ledelseserfaring inden for detailhandel og er dedikeret til kerneemnerne e-handel og multichannel.<\/p>\n\n\n\n

Volker Treffenst\u00e4dt
<\/strong>Kompetencecenter center tierwohl.tv salg
M: +49 171 5200079
volker.treffenstaedt@blue-lava.com<\/a>
www.tierwohl.tv<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Gerade nach den Offenbarungen der letzten Monate, ausgel\u00f6st durch die hohen Infektionszahlen bei den Mitarbeitern in deutschen Schlachtbetrieben, sorgen sich immer mehr Verbraucher*innen \u00fcber die Herkunft der t\u00e4glich verzehrten Lebensmittel, […]<\/p>\n","protected":false},"author":1,"featured_media":70707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nTierhaltung in Deutschland \u2013 geht die Landwirtschaft trotz der Skandale an den W\u00fcnschen der Verbraucher vorbei? - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Verbraucher w\u00fcnschen sich Transparenz in Sachen Herkunft, Ern\u00e4hrung und in Ethik beim T\u00f6ten und der Verarbeitung von Nutztieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/blog\/pa-trods-af-skandalerne-lever-dyrehold-i-tyskland-ikke-op-til-forbrugernes-onsker\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tierhaltung in Deutschland \u2013 geht die Landwirtschaft trotz der Skandale an den W\u00fcnschen der Verbraucher vorbei? 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