{"id":68090,"date":"2021-07-14T15:17:00","date_gmt":"2021-07-14T13:17:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68090"},"modified":"2024-11-08T15:59:59","modified_gmt":"2024-11-08T14:59:59","slug":"digitale-kundestoppere","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/blog\/digitale-kundenstopper\/","title":{"rendered":"Den digitale kundestopper: nyt\u00e6nkning af det afpr\u00f8vede og testede"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"277\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy.jpg\" alt=\"Glad kunde - digitale kundestoppere hj\u00e6lper med dette\" class=\"wp-image-68100\" title=\"Digitale kundestoppere s\u00e6tter gang i k\u00f8belysten\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy-300x139.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy-18x8.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Af alle sanseindtryk opfatter mennesker synsindtryk st\u00e6rkest. De reagerer mere eller mindre intenst p\u00e5 dem og husker dem meget godt. I spektret af synsindtryk er der \u00e9n ting, der tiltr\u00e6kker sig opm\u00e6rksomhed som intet andet: bev\u00e6gelse. Folk kan n\u00e6sten ikke \"forsvare\" sig mod billeder i bev\u00e6gelse. Opm\u00e6rksomheden tiltr\u00e6kkes automatisk - det er grunden til, at alle \u00f8jne i et rum uundg\u00e5eligt vandrer mod fjernsynet eller akvariet. Eller i det offentlige rum til mennesker, sk\u00e6rme eller monitorer i bev\u00e6gelse - eller til&nbsp;<strong>Digital kundestopper<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kundestopperen er ikke en ny opfindelse. Det er et gennempr\u00f8vet middel til at g\u00f8re kunderne opm\u00e6rksomme p\u00e5 dit eget tilbud og \u00f8ge antallet af ekstra k\u00f8b. Den s\u00e5kaldte \"kundestopper\" stopper ikke kun dine egne kunder, som bliver gjort opm\u00e6rksomme p\u00e5 s\u00e6rlige tilbud, nye produkter eller fristende forbrugsvarer. Den\u00a0<strong>Udend\u00f8rs kundestop<\/strong>-omr\u00e5det tiltr\u00e6kker ogs\u00e5 nye kunder. Som et etableret middel til udend\u00f8rs reklame er\u00a0<strong>Plakatstativ<\/strong>\u00a0hhv.\u00a0<strong>Udstilling af plakater<\/strong>\u00a0eller\u00a0<strong>Udstilling af fortovet<\/strong>\u00a0tiltr\u00e6kker effektivt opm\u00e6rksomhed, reducerer de forbipasserendes ganghastighed og tilskynder til spontane k\u00f8b.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/da\/losninger\/digital-skiltning\/\">Oplev l\u00f8sninger til digital skiltning<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Kundestop: digital eller analog?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvorfor digitalisere? Var den \"gode gamle\"&nbsp;<strong>Udstilling af fortovet<\/strong>den \"<strong>Udend\u00f8rs kundestop<\/strong>\", eller&nbsp;<strong>Udstilling af plakater<\/strong>&nbsp;ikke helt tilstr\u00e6kkelig i sin analoge form? Hurtig at s\u00e6tte op, lav vedligeholdelse - og frem for alt billig? Ja, selvf\u00f8lgelig! Ikke desto mindre er&nbsp;<strong>digitale kundestoppere<\/strong>&nbsp;fordele, der hurtigt overbeviser detailhandlere og serviceudbydere med walk-in-kunder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mere effektiv reklame: Kundernes og de forbipasserendes opm\u00e6rksomhed tiltr\u00e6kkes mere end ved papirplakater.<\/li>\n\n\n\n<li>Mere varig: Visuelle indtryk, dvs. reklamebudskaber fra den digitale kundestopper, har en mere intensiv effekt og huskes i l\u00e6ngere tid.<\/li>\n\n\n\n<li>Mere konkurrencedygtig: I et omr\u00e5de, hvor flere butikker fors\u00f8ger at tiltr\u00e6kke kunder, \"vinder\" butikken med de digitale kundestoppere flere kunder.<\/li>\n\n\n\n<li>Mere praktisk: De mange printjobs til papirplakatstanderen er ikke l\u00e6ngere n\u00f8dvendige. Afh\u00e6ngigt af hvilken enhed du bruger, kan du nemt starte kundestopperen og slukke den sidst p\u00e5 dagen med digitale kundestoppere, der betjenes via et USB-stik eller digital signage-software ved hj\u00e6lp af en app.<\/li>\n\n\n\n<li>Mere up-to-date: Med digital signage-software som PRESTIGEenterprise kan du reklamere for de seneste tilbud og nyheder meget hurtigt og passende ved POS eller i potentielle kunders gangomr\u00e5de. Hvis det \u00f8nskes, kan det indhold, der vises p\u00e5 den digitale kundestopper, tilpasses eller \u00e6ndres lynhurtigt.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4.jpg\" alt=\"Supermarked med digital kundestopper\" class=\"wp-image-68105\" title=\"Digital kundestopper i Edeka-supermarked\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4-9x12.jpg 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Digital kundestopper: Mere effektiv end papirplakater<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvordan aktiverer jeg min m\u00e5lgruppe? Hvordan bliver jeg ved med at v\u00e6re konkurrencedygtig som detailbutik i en verden, hvor flere og flere handler online?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En unders\u00f8gelse foretaget af Capgemini, hvor 6.000 mennesker i 9 lande blev spurgt, viste, at 70 procent af forbrugerne er bevidste om deres indk\u00f8bsvaner.&nbsp;<strong>Komfort og underholdning<\/strong>&nbsp;\u00f8nske. For forbrugere i dag skal et k\u00f8b - kunderejsen - v\u00e6re en&nbsp;<strong>\"Eventyrlig rejse\"<\/strong>&nbsp;v\u00e6re. De forventer hverken n\u00f8gne oplysninger eller ren markedsf\u00f8ring, men f\u00f8lelsesm\u00e6ssigt udformede og \"h\u00e5ndgribelige\" oplysninger. K\u00f8bsincitamenter og beslutningshj\u00e6lpemidler skal altid designes, s\u00e5 de er f\u00f8lelsesm\u00e6ssigt tiltalende og tilpasset kundens behov. Det er strategisk klogt at sikre, at de forskellige faser af en kunderejse altid har forskellige proportioner af bekvemmelighed, underholdning og informationsoverf\u00f8rsel. Hvordan ser en passende strategi ud, og hvor bruges kundestopperen mest effektivt i denne strategi?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:35px\">Digitale ber\u00f8ringspunkter p\u00e5 kunderejsen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kunderejsen er den&nbsp;<strong>Proces<\/strong>Kunderejsen er en proces, som kunderne gennemg\u00e5r, indtil de n\u00e5r frem til det punkt, hvor k\u00f8bsbeslutningen tr\u00e6ffes, et bestemt produkt rent faktisk k\u00f8bes, og k\u00f8bsbeslutningen til sidst evalueres og m\u00e5ske kommunikeres. Marketingeksperter opdeler generelt kunderejsen i seks trin:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>L\u00e6r<\/li>\n\n\n\n<li>Vejer op<\/li>\n\n\n\n<li>G\u00e5 p\u00e5 opdagelse<\/li>\n\n\n\n<li>Beslut dig<\/li>\n\n\n\n<li>Erfaring<\/li>\n\n\n\n<li>Del<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4.jpg\" alt=\"Digital kundestopper i gangzonen\" class=\"wp-image-68106\" title=\"Digital kundestopper i gangzonen\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4.jpg 667w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4-8x12.jpg 8w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p class=\"wp-block-paragraph\">Ofte er&nbsp;<strong>Kontaktpunkter med produktet<\/strong>&nbsp;selv f\u00f8r den f\u00f8rste egentlige kontakt med udbyderen. Et kontaktpunkt kan v\u00e6re&nbsp;<strong>digitale kundestoppere<\/strong>&nbsp;v\u00e6re i en g\u00e5-zone. I trin 1, \"oplevelsen\", n\u00e5r produktinformation ud til forbrugeren p\u00e5 en mere afslappet m\u00e5de. For at gennemf\u00f8re trin 2 og 3 med succes kan brugen af digitale medier v\u00e6re effektiv. Opdelingen af kunderejsen viser tydeligt, at det giver mening at organisere de enkelte trin p\u00e5 forskellige m\u00e5der. P\u00e5 nogle omr\u00e5der n\u00e5r man l\u00e6ngst med ren emotionalisering (trin 1!), p\u00e5 andre med passende forberedelse af information (trin 2 og 3), og p\u00e5 atter andre omr\u00e5der er beslutningsst\u00f8tte den rigtige strategi. Trin 4, beslutningen, giver igen mulighed for mere emotionalisering for at bane vejen for bekr\u00e6ftelsen af en korrekt truffet k\u00f8bsbeslutning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p class=\"wp-block-paragraph\">Hvad betyder det for brugen af digitale kundestoppere?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge en unders\u00f8gelse fra Nielsen er 85% af forbrugerne opm\u00e6rksomme p\u00e5 digitale medier, der er placeret direkte p\u00e5 salgsstedet. En anden unders\u00f8gelse fra GfK siger, at 70% af alle k\u00f8bsbeslutninger stadig tr\u00e6ffes p\u00e5 salgsstedet. Det er gode argumenter for, at digitale kundestoppere er effektive - b\u00e5de til udend\u00f8rs brug, i&nbsp;<strong>digital kundestopper udend\u00f8rs<\/strong>s\u00e5vel som til brug direkte p\u00e5 salgsgulvet. Unders\u00f8gelser foretaget af \"Fachverband Au\u00dfenwerbung\" (Outdoor Advertising Association) viste, at 56% af de adspurgte vurderede digital reklame p\u00e5 sk\u00e6rme som \"informativ\" og 39% som \"innovativ\". Tilbage til det oprindelige sp\u00f8rgsm\u00e5l \"Hvordan aktiverer jeg min m\u00e5lgruppe\", er svaret klart: gennem&nbsp;<strong>Digitale oplevelser og eventyr<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/da\/losninger\/digital-skiltning\/\">Oplev l\u00f8sninger til digital skiltning<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Kundestop med software til digital skiltning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvordan driver jeg min virksomhed professionelt og bekvemt?&nbsp;<strong>digital kundestopper<\/strong>? Er du p\u00e5 udkig efter en allround pakke uden bekymringer? S\u00e5 kan du v\u00e6lge en&nbsp;<a href=\"https:\/\/online-software-ag.com\/da\/losninger\/software-til-digital-skiltning\/\">Software til digital skiltning<\/a>&nbsp;beslutte, hvilken af de forskellige&nbsp;<a href=\"https:\/\/online-software-ag.com\/da\/losninger\/digital-skiltning\/\">L\u00f8sninger til digital skiltning<\/a>&nbsp;tilbyder ogs\u00e5 indhold og styring af digitale kundestoppere. Vores l\u00f8sning, som&nbsp;<a href=\"https:\/\/online-software-ag.com\/da\/prestigeenterprise\/\">PRESTIGEvirksomhed<\/a>er en webbaseret og platformsuafh\u00e6ngig l\u00f8sning til planl\u00e6gning og gennemf\u00f8relse af din egen markedsf\u00f8ring p\u00e5 forskellige kanaler. Softwaren kan problemfrit integreres i din eksisterende IT-struktur og giver dig mulighed for at modtage, oprette og administrere indhold til kundestoppere og lignende.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hardwaren i&nbsp;<strong>digitale sk\u00e6rme<\/strong>&nbsp;kan se meget forskellige ud. En klassisk variant best\u00e5r af en st\u00f8rre sk\u00e6rm i fuld HD-opl\u00f8sning, som fungerer efter plug-and-play-princippet. Indholdet kan enten importeres via USB-n\u00f8gle eller leveres af en digital signage-afspiller. Sk\u00e6rmen er normalt ikke kun i h\u00f8j opl\u00f8sning, men har ogs\u00e5 en h\u00f8j lysstyrke, s\u00e5 den er let at genkende selv i direkte sollys. En video, der vises, skal naturligvis v\u00e6re tilg\u00e6ngelig i tilstr\u00e6kkelig opl\u00f8sning og i et standardformat. Fotos og billeder kan vises i alle g\u00e6ngse formater.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p class=\"wp-block-paragraph\">Standard sk\u00e6rmst\u00f8rrelse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>32 tommer<\/li>\n\n\n\n<li>43 tommer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Display med f\u00e6lles opl\u00f8sning:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1920 x 1080 pixels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Almindelige billedformater:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JPEG, BMP, PNG, GIF, JPG<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Almindelige videoformater:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MPEG4, AVI, MP4, MKV, FLV, WMV, MOV<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Har du sp\u00f8rgsm\u00e5l om enheden eller den rigtige applikation? Om at skabe passende fotos, videoer og tekster til din digitale kundestopper? S\u00e5 kontakt os endelig! Vi ser frem til at r\u00e5dgive dig personligt!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/da\/kontakt\/\">Send foresp\u00f8rgsel nu<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Von allen Sinneseindr\u00fccken nehmen Menschen visuelle Eindr\u00fccke am st\u00e4rksten wahr. Sie reagieren mehr oder weniger intensiv auf diese und behalten sie sehr gut im Ged\u00e4chtnis. Im Spektrum visueller Eindr\u00fccke zieht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Digitale Kundenstopper: Bew\u00e4hrtes neu gedacht - Online Software AG<\/title>\n<meta name=\"description\" content=\"Von allen Sinneseindr\u00fccken nehmen Menschen visuelle Eindr\u00fccke am st\u00e4rksten wahr. 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