{"id":74272,"date":"2025-03-05T10:00:00","date_gmt":"2025-03-05T09:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=74272"},"modified":"2025-09-18T09:58:37","modified_gmt":"2025-09-18T07:58:37","slug":"moebel-heinrich-udnytter-for-forste-gang-fordelene-ved-elektronisk-produktmaerkning","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/moebel-heinrich-nutzt-erstmalig-die-vorteile-elektronischer-produktauszeichnungen\/","title":{"rendered":"M\u00f6bel Heinrich udnytter for f\u00f8rste gang fordelene ved elektronisk produktm\u00e6rkning"},"content":{"rendered":"

Fuldt integreret ESL-l\u00f8sning (Electronic Shelf Label) i kombination med merchandise management-systemet fra SHD og den digitale POS-reklameplatform fra Online Software AG.<\/em><\/em><\/p>\n\n\n\n

Heidelberg, 05\/03\/2025 +++ <\/strong>Det lykkedes os at g\u00e5 live med en komplet ESL-installation i det specialiserede produktomr\u00e5de i vores m\u00f8belforretning i Steinheim i l\u00f8bet af f\u00e5 uger,\" siger Jan Hintze, den ansvarlige IT-projektleder hos M\u00f6bel Heinrich. \"Vores partnere SHD, Online Software og LNConsult st\u00f8ttede os fra den f\u00f8rste id\u00e9 til implementeringen og gjorde det muligt for os at gennemf\u00f8re dette projekt uden problemer.\"<\/p>\n\n\n\n

M\u00e5let var at indf\u00f8re elektroniske prisskilte (ESL'er) i forskellige st\u00f8rrelser i et overskueligt, prisorienteret specialsortiment. De skulle integreres problemfrit i M\u00f6bel Heinrichs varestyringssystem og forbindes med softwareplatformen PRESTIGEenterprise. P\u00e5 den m\u00e5de ville vi udnytte etiketteringsmediets fordele optimalt og samtidig teste kundeaccept og brugervenlighed.<\/p>\n\n\n\n

\"M\u00f6bel Heinrich er en mange\u00e5rig kunde og bruger af vores MHS merchandise management system\", siger Peter Kattrup, Head of Product Management & E-Commerce hos SHD, Andernach. \"Sammen med Online Software AG var vi i stand til nemt at integrere ESL'erne i vores SHD ECORO & MHS merchandise management system og realisere dem som en yderligere komponent i kundetilgangen hos M\u00f6bel Heinrich.\"<\/p>\n\n\n\n

\"Det er altid en fordel, n\u00e5r mange\u00e5rige projektpartnere med stor erfaring inden for deres branche arbejder sammen om et projekt\", siger J\u00fcrgen Berens von Rautenfeld, CEO for Online Software AG. \"S\u00e5 bliver ideer meget hurtigt til innovative installationer med den tilsvarende merv\u00e6rdi for kunden. M\u00f6bel Heinrich, SHD, LNConsult og vi er et godt eksempel p\u00e5, hvordan en h\u00e5nd-i-h\u00e5nd-realisering kan gennemf\u00f8res med succes.\"<\/p>\n\n\n\n

Med den viden, man har f\u00e5et fra disse f\u00f8rste ESL-installationer, overvejer man yderligere skridt hos M\u00f6bel Heinrich. \"Vi ser naturligvis mulighederne for digital kundekontakt p\u00e5 tv\u00e6rs af hele vores m\u00f8belhuse. Store installationer af displays og digital signage-l\u00f8sninger spiller derfor ogs\u00e5 en rolle i vores overvejelser om den fremtidige udformning af vores kundetilgang,\" slutter Jan Hintze.<\/p>\n\n\n\n

Med integrationen af de elektroniske hyldeforkanter supplerer M\u00f6bel Heinrich sin eksisterende omfattende kundekommunikation i butikken. Baseret p\u00e5 de eksisterende IT-l\u00f8sninger fra SHD og Online Software AG er et omfattende digitalt skiltningsnetv\u00e6rk med over 60 sk\u00e6rme allerede i drift i alle butikker, og printfunktionaliteten bruges ogs\u00e5 til pris- og reklamekommunikation. Med det komplette netv\u00e6rk af alle outputmedier er m\u00f8belbutikken i Steinheim en pioner og grundlaget for de virksomhedsd\u00e6kkende koncepter til at henvende sig til kunder i detailomr\u00e5derne.  <\/p>\n\n\n\n

 \"Med indf\u00f8relsen af ESL'er i specialsortimentet har vi hos M\u00f6bel Heinrich taget et vigtigt skridt i retning af digital prism\u00e6rkning. Det var is\u00e6r vigtigt for os, at ESL'erne passede problemfrit ind i vores eksisterende IT-landskab og gjorde vores daglige arbejde lettere. Projektet har vist potentialet i denne teknologi, b\u00e5de for mere effektiv prisfasts\u00e6ttelse og for en moderne kundetilgang. Den viden, vi har f\u00e5et fra dette projekt, danner grundlag for, at vi kan tage yderligere skridt i retning af digitalisering, herunder yderligere netv\u00e6rksdannelse mellem vores lokationer. Jeg er overbevist om, at disse innovationer vil g\u00f8re det muligt for os at henvende os til vores kunder p\u00e5 en endnu mere m\u00e5lrettet m\u00e5de og yderligere forbedre indk\u00f8bsoplevelsen i vores m\u00f8belhuse,\" siger Jan Hintze.<\/p>\n\n\n\n

Billedmateriale<\/strong><\/p>\n\n\n\n

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\"Reklameplakat<\/a><\/figure>\n\n\n\n
\"4<\/a><\/figure>\n\n\n\n
\"Lille<\/a><\/figure>\n\n\n\n
\"ESL<\/a><\/figure>\n<\/figure>\n\n\n\n

Om M\u00f6bel Heinrich<\/strong><\/p>\n\n\n\n

M\u00f6bel Heinrich har v\u00e6ret en af de f\u00f8rende m\u00f8belforhandlere i regionen i over 65 \u00e5r. Med fire m\u00f8belhuse, fire clevva take-away-butikker og en onlinebutik tilbyder den familiedrevne virksomhed et bredt udvalg af produkter p\u00e5 over 100.000 m\u00b2 salgsareal. Med mere end 700 ansatte og en egen fl\u00e5de p\u00e5 over 50 lastbiler tilbyder M\u00f6bel Heinrich r\u00e5dgivning, levering og montering, b\u00e5de p\u00e5 stedet og online.<\/p>\n\n\n\n

Om SHD<\/strong><\/p>\n\n\n\n

SHD Group, der har base i Andernach i Tyskland, har v\u00e6ret en f\u00f8rende leverand\u00f8r af IT-l\u00f8sninger til m\u00f8bel- og k\u00f8kkenindustrien i over 40 \u00e5r. SHD er den eneste udbyder af et integreret systemmilj\u00f8, der forbinder producenter, forhandlere og slutkunder. L\u00f8sningerne omfatter ERP-software til m\u00f8belbranchen, planl\u00e6gningssoftware til k\u00f8kkener og stuer samt systemer til lager-, \u00f8konomi- og personalestyring. SHD tilbyder ogs\u00e5 IT-tjenester, e-handelskoncepter og omfattende konsulenttjenester. Gruppen best\u00e5r af seks tyske og otte internationale datterselskaber med i alt over 650 medarbejdere.<\/p>\n\n\n\n

Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 65.000 installationer i 35 lande. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunder ved POS, der omfatter b\u00e5de traditionelle medier og digitale outputmedier.<\/p>\n\n\n\n

\n

<\/p>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n

Yderligere information:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Tyskland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Chef for marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Vollst\u00e4ndig integrierte Electronic Shelf Label (ESL) L\u00f6sung im Zusammenspiel der Warenwirtschaft von SHD und der digitalen POS Werbeplattform von Online Software AG Heidelberg, 05.03.2025 +++ Wir haben es geschafft, innerhalb […]<\/p>\n","protected":false},"author":8,"featured_media":74339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-74272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nM\u00f6bel Heinrich nutzt erstmalig\u00a0die Vorteile\u00a0elektronischer Produktauszeichnungen - Online Software AG<\/title>\n<meta name=\"description\" content=\"ESL Installation im Fachsortimentsbereich vonm M\u00f6belhauses M\u00f6bel Heinrich in Steinheim mit der Software PRESTIGEenterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/moebel-heinrich-udnytter-for-forste-gang-fordelene-ved-elektronisk-produktmaerkning\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f6bel Heinrich nutzt erstmalig\u00a0die Vorteile\u00a0elektronischer Produktauszeichnungen - 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