{"id":75007,"date":"2025-06-03T10:52:50","date_gmt":"2025-06-03T08:52:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75007"},"modified":"2026-01-22T14:49:22","modified_gmt":"2026-01-22T13:49:22","slug":"unik-ki-baseret-reklamelosning-til-detailhandlere-afsloret-i-retail-dus-nye-showroom","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\/","title":{"rendered":"Unik AI-baseret reklamel\u00f8sning til detailvirksomheder pr\u00e6senteres i det nye Retail+ DUS showroom"},"content":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3. juni 2025 +++. <\/strong>For f\u00f8rste gang pr\u00e6senterer Online Software AG et reklamesystem til detailvirksomheder, der udelukkende er baseret p\u00e5 AI-teknologier, i det nye Retail+ DUS e. V. showroom. Den interaktive kampagnemanager skaber enkelt, hurtigt og kundespecifikt reklamer i den station\u00e6re detailhandel og g\u00f8r det muligt at vise dem direkte p\u00e5 hylden. Unikt og skabt udelukkende ved hj\u00e6lp af omfattende AI-sprogmodeller. Retail+ DUS showroom i D\u00fcsseldorf, som blev officielt \u00e5bnet i marts 2025, er et banebrydende sted for vidensoverf\u00f8rsel og innovation i detailhandlen. Det vil v\u00e6re v\u00e6rt for events, workshops og foredrag om de nyeste teknologier og tendenser i detailhandlen.<\/p>\n\n\n\n

Showroomet har til form\u00e5l at g\u00f8re den fysiske detailhandel og systemcatering klar til fremtiden. Som et center for innovation og vidensudveksling tilbyder showroomet en ideel platform for detailhandlere, der \u00f8nsker at finde ud af mere om nye digitale l\u00f8sninger og forretningsmodeller. \u00c5bningen af showroomet understreger vigtigheden af digitalisering for detailsektoren og tilbyder et sted, hvor detailhandlere direkte kan opleve og teste de nyeste teknologier. Retail+ DUS e.V. tilbyder ogs\u00e5 plads til events og praksisorienterede workshops.<\/p>\n\n\n\n

En del af showroomet er pr\u00e6sentationen af den AI-baserede kampagneleder fra Online Software AG, Heidelberg. Dette kraftfulde AI-v\u00e6rkt\u00f8j giver detailhandlere v\u00e6rdifuld st\u00f8tte til at designe deres reklamekampagner. Systemet fungerer b\u00e5de som en faktabaseret assistent og en kreativ partner og foresl\u00e5r automatisk tematisk optimerede reklamekampagner til butikken, opretter dem og afspiller dem p\u00e5 passende sk\u00e6rme. Kampagnerne oprettes p\u00e5 baggrund af lokale p\u00e5virkninger og aktuelle tilbud og kombinerer eksterne data som f.eks. vejrinformation med historiske salgsdata. P\u00e5 den m\u00e5de kan detailhandlere ikke kun forenkle deres reklameplanl\u00e6gning, men ogs\u00e5 organisere den mere kreativt og effektivt.<\/p>\n\n\n\n

\u201eOnline Software AG's AI-baserede system fra vores PRESTIGEenterprise-softwareplatformfamilie forenkler reklameplanl\u00e6gningen og \u00f8ger samtidig effektiviteten og kreativiteten. Vores udstillingsvindue i Retail+ DUS-showroomet er den perfekte ramme for at opleve denne teknologi live og vise de bes\u00f8gende, hvordan digitaliseringen kan drives frem i den station\u00e6re detailhandel og henvende sig direkte til kunderne,\u201c forklarer J\u00fcrgen Berens von Rautenfeld, CEO for Online Software AG.<\/p>\n\n\n\n

Billedmateriale<\/strong><\/p>\n\n\n\n

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Om Online Software AG<\/strong><\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 65.000 installationer i 35 lande. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunder ved POS, der omfatter b\u00e5de traditionelle medier og digitale outputmedier.<\/p>\n\n\n\n

\n

Yderligere information:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Tyskland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Chef for marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3. Juni 2025 +++ Die Online Software AG pr\u00e4sentiert erstmalig ein vollst\u00e4ndig auf KI-Technologien basiertes Werbesystem f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS e. V.. Der interaktive Kampagnenmanager […]<\/p>\n","protected":false},"author":9,"featured_media":75017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEinzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG<\/title>\n<meta name=\"description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/unik-ki-baseret-reklamelosning-til-detailhandlere-afsloret-i-retail-dus-nye-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - 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