{"id":7565,"date":"2017-12-18T08:33:24","date_gmt":"2017-12-18T07:33:24","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7565"},"modified":"2024-11-08T16:05:32","modified_gmt":"2024-11-08T15:05:32","slug":"edeka-nord-satser-pa-prestigevirksomhed","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/edeka-nord-setzt-auf-prestigeenterprise\/","title":{"rendered":"EDEKA Nord s\u00e6tter sin lid til PRESTIGEenterprise"},"content":{"rendered":"

Succesfuld lancering af den nationale varestyringsl\u00f8sning LUNAR med forbindelse til den centrale webbaserede softwarel\u00f8sning PRESTIGEenterprise fra Online Software AG til styring af hyldeforkanter.<\/em><\/p>\n\n\n\n

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Weinheim, den 18. december 2017 +++.<\/strong> Med ombygningen af a&b Center i Neum\u00fcnster i oktober gav EDEKA Handelsgesellschaft Nord gr\u00f8nt lys for tilslutning til LUNAR, EDEKA-koncernens SAP-baserede merchandise management-l\u00f8sning. Det var den f\u00f8rste EDEKA Nord-butik, der gik online med virksomhedsd\u00e6kkende masterdatastyring, herunder en gr\u00e6nseflade til kommunikationsplatformen PRESTIGEenterprise, som underst\u00f8tter POS-annoncering for trykte og digitale medier. I f\u00f8rste omgang udskrives hyldeforkanterne i Neum\u00fcnster-butikken via LUNAR-gr\u00e6nsefladen til PRESTIGEenterprise. N\u00e6ste skridt er at distribuere reklamebudskaberne til digitale medier som f.eks. sk\u00e6rme og v\u00e6gte med kundevendte sk\u00e6rme. PRESTIGEenterprise g\u00f8r det meget nemt at planl\u00e6gge, distribuere og om n\u00f8dvendigt hurtigt opdatere de ugentlige tilbud samt tiltalende madmotiver og videoer, der passer til den respektive afdeling.<\/p>\n\n\n\n

EDEKA Handelsgesellschaft Nord mbH har i mange \u00e5r brugt PRESTIGE-software til plakatudskrivning. Efter skiftet til kommunikationsplatformen PRESTIGEenterprise og udvidelsen af POS-kommunikationen til digitale medier har LUNAR merchandise management-systemet nu ogs\u00e5 f\u00e5et en gr\u00e6nseflade til PRESTIGEenterprise for at skabe den bedst mulige procesoptimering.<\/p>\n\n\n\n

\u201eVi har haft gode erfaringer med plakat- og labelprint med PRESTIGE og s\u00e6tter pris p\u00e5 den praktiske anvendelighed, som programmet giver os, samt konsistensen i onlinesoftwaren. P\u00e5 den baggrund valgte vi den webbaserede PRESTIGEenterprise-l\u00f8sning som en helhedsl\u00f8sning for EDEKA Nord,\u201c opsummerer Michael Homburg, Head of IT & IT Organisation hos EDEKA Gesellschaft Nord, og Kai Schumann, projektleder for implementeringen af PRESTIGEenterprise-l\u00f8sninger i butikkerne, tilf\u00f8jer: \u201eVed at bruge digitale medier i vores butikker tager vi vores POS-kommunikation til et nyt niveau og ruster butikkerne til vores kunders krav i fremtiden. Derfor var en forbindelse til vores centrale IT-system s\u00e6rlig vigtig for os. En h\u00f8j grad af automatisering i importen til \u201csk\u00e6rmene\u201d samt forhandlerens fleksibilitet er vores hovedfokus. Vi er forpligtet til et langsigtet partnerskab med onlinesoftwaren og ser frem til nye muligheder med digital pris- og reklamekommunikation i vores butikker.\u201c<\/p>\n\n\n\n

Siden november har EDEKA Cohrt i Norderstedt, en af de uafh\u00e6ngige k\u00f8bm\u00e6nd i EDEKA Handelsgesellschaft Nord, for f\u00f8rste gang kunnet udnytte fordelene ved PRESTIGEenterprise via LUNAR.<\/p>\n\n\n\n

De f\u00f8rste uafh\u00e6ngige forhandlere af EDEKA Handelsgesellschaft Nord, s\u00e5som familievirksomheden Meibohm, g\u00f8r allerede intensiv brug af PRESTIGEenterprise til b\u00e5de trykt og digital kundekommunikation. Her er alle butikker udstyret med storformatsk\u00e6rme og v\u00e6gte med kundevendte sk\u00e6rme ved ferskvarediskene. Softwareplatformen PRESTIGEenterprise bruges ogs\u00e5 her til omfattende planl\u00e6gning, styring og distribution af digitalt reklameindhold til sk\u00e6rmene p\u00e5 de forskellige steder og i de forskellige afdelinger. Is\u00e6r den centraliserede levering af f\u00e6rdigt indhold til sk\u00e6rmene og v\u00e6gtene fra EDEKA Handelsgesellschaft Nord g\u00f8r arbejdet meget lettere for mange detailhandlere. Derudover har hver forhandler mulighed for at tilpasse temaerne regionalt og tilf\u00f8je deres egne individuelle temaer, f.eks. for at understrege regionalitet med lokale tilbud, kommunikere s\u00e6rlige tjenester og oplysninger eller reklamere for deres egne begivenheder.<\/p>\n\n\n\n

P\u00e5 grundlag af moderne og effektiv IT-support fra LUNAR \u00f8nsker EDEKA Group at bane vejen for yderligere v\u00e6kst og succes i detailsektoren. At henvende sig til kunder digitalt ved POS og kommunikere reklamebudskaber digitalt er en integreret del af dette og udf\u00f8res perfekt og p\u00e5lideligt med st\u00f8tte fra PRESTIGEenterprise-softwareplatformen.<\/p>\n\n\n\n

Om Online Software AG<\/span><\/p>\n\n\n\n

Online Software AG er en innovativ softwarevirksomhed, der har specialiseret sig i udvikling af l\u00f8sninger til den internationale engros- og detailhandel. Den mellemstore virksomhed med base i Weinheim an der Bergstra\u00dfe har i over 25 \u00e5r st\u00f8ttet detailhandlen med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 35.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med PRESTIGEenterprise-softwaren tilbyder onlinesoftwaren en kommunikationsplatform til at henvende sig til kunderne p\u00e5 salgsstedet, som omfatter b\u00e5de traditionelle medier og digitale outputmedier. Den prisbel\u00f8nnede software danner s\u00e5ledes det perfekte grundlag for holistiske kommunikationskoncepter, der integrerer plakater og etiketter samt storformatsk\u00e6rme, videov\u00e6gge, kasse- og v\u00e6gtsk\u00e6rme, kiosksystemer, digitale hylder og elektroniske hyldeforkanter (ESL) til mobile enheder som smartphones, tablets og MDE'er.<\/p>\n\n\n\n

Yderligere information:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Tyskland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a>
Sandy Heinzmann
Chef for marketing og kommunikation
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Erfolgreicher Start der nationalen Warenwirtschaftsl\u00f6sung LUNAR mit Anbindung an die zentrale webbasierte Softwarel\u00f6sung PRESTIGEenterprise der Online Software AG zum Management der Regaletiketten. Weinheim, 18. Dezember 2017 +++ Mit der Umstellung […]<\/p>\n","protected":false},"author":8,"featured_media":70835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEDEKA Nord setzt auf PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"EDEKA Nord startet LUNAR-Anbindung mit PRESTIGEenterprise f\u00fcr digitale Kommunikation und effiziente Warenwirtschaft in M\u00e4rkten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/edeka-nord-satser-pa-prestigevirksomhed\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDEKA Nord setzt auf PRESTIGEenterprise - 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