{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-bringer-detailmedier-til-4-400-netbutikker","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise bringer detailmedier til 4.400 Netto-butikker"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, den 11. september 2025 +++. <\/strong>Online Software AG og Netto Marken-Discount s\u00e6tter i f\u00e6llesskab en milep\u00e6l inden for digital detailkommunikation. Med tilslutningen af 4.400 Netto-butikker til One Tech Groups SSP1-platform via PRESTIGEenterprise-softwaren kan detailmedier hos Netto Marken-Discount nu for f\u00f8rste gang bookes programmatisk og omfattende p\u00e5 salgsstedet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto bruger sine digitale instore-omr\u00e5der - sk\u00e6rme i kassezonerne og steler i indgangsomr\u00e5det - og beholder ansvaret for indholdet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desuden kan kampagner fra branchepartnere godkendes p\u00e5 en fleksibel m\u00e5de. Samspillet mellem PRESTIGEenterprise og SSP1 \u00e5bner op for standardiserede processer, datadrevet afspilning og gennemsigtig rapportering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, Head of Corporate Communications hos Netto Marken-Discount, forklarer: \u201e21,5 millioner mennesker handler i vores 4.400 butikker i Tyskland hver uge. Ved at \u00e5bne vores digitale reklameplads for nye sektorer skaber vi attraktive muligheder for, at brands kan have en h\u00f8j r\u00e6kkevidde og i\u00f8jnefaldende tilstedev\u00e6relse direkte i shoppingmilj\u00f8et.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detail- og handelsmediespecialisten Marketing of Moments (MoM) st\u00f8tter opbygningen og markedsf\u00f8ringen af Netto Marken-Discount's detailmedienetv\u00e6rk. Administrerende direkt\u00f8r Benedikt Bla\u00df understreger: \u201cForbindelsen af One Tech Group-platformen via PRESTIGEenterprise skaber et af de st\u00f8rste detailmedienetv\u00e6rk i Tyskland med Netto Marken-Discount. Kampagner fra b\u00e5de endemiske og ikke-endemiske annonc\u00f8rer n\u00e5r ud til godt 25 procent af den tyske befolkning i Netto Marken-Discount p\u00e5 et relevant tidspunkt.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fordele p\u00e5 et \u00f8jeblik:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programmatisk booking af butikslokaler<\/li>\n\n\n\n<li>Fleksibel kombination af selvpromovering og branchekampagner<\/li>\n\n\n\n<li>R\u00e6kkevidde p\u00e5 21,5 millioner kundekontakter om ugen<\/li>\n\n\n\n<li>Standardiserede processer og hurtig kampagneplanl\u00e6gning<\/li>\n\n\n\n<li>Digital rapportering om m\u00e5lgrupper, salg og effekt<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Teknisk baggrund<\/strong><br>Med PRESTIGEenterprise leverer Online Software AG standardplatformen til digital kommunikation i butikken - fra sk\u00e6rme og elektroniske hyldeforkanter til interaktive kiosksystemer. One Tech Group leverer den programmatiske infrastruktur med SSP1. Marketing of Moments (MoM) er ansvarlig for markedsf\u00f8ring, kampagnestyring og rapportering for branchepartnerne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Om Netto Marken-Discount<\/strong><br>Med omkring 4.400 butikker, over 88.500 medarbejdere, 21,5 millioner kunder om ugen og en oms\u00e6tning p\u00e5 17,6 milliarder euro er Netto Marken-Discount en af de f\u00f8rende virksomheder inden for f\u00f8devaredetailhandel i Tyskland. Med omkring 5.000 varer og fokus p\u00e5 friske produkter har Netto det st\u00f8rste f\u00f8devareudvalg i discountlandskabet. Netto er PAYBACK-partner: Man kan samle point i alle Nettos butikker, i Nettos onlinebutik og p\u00e5 netto-reisen.de. At tage ansvar er en del af Nettos virksomhedskultur - detailvirksomheden fokuserer p\u00e5 fire hovedomr\u00e5der: F\u00e6llesskab og socialt engagement, fair samarbejde, omhyggelig brug af ressourcer og tilpasning af indk\u00f8bsstrategien til b\u00e6redygtighedsaspekter. Netto er partner med WWF Tyskland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har i over 30 \u00e5r st\u00f8ttet detailhandlen med softwarel\u00f8sninger til professionel butiksreklame og er med mere end 65.000 installationer i 35 lande markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme. Med softwaren <strong>PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Yderligere information:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Tyskland<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Chef for marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Retail Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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