{"id":75655,"date":"2025-09-15T10:27:39","date_gmt":"2025-09-15T08:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75655"},"modified":"2025-09-18T09:56:08","modified_gmt":"2025-09-18T07:56:08","slug":"online-software-ag-udgav-ssp1-interface-til-detailmedier-pa-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\/","title":{"rendered":"PRESTIGEenterprises multi-SSP-kapacitet g\u00f8r endelig Retail Media til en indt\u00e6gtsgarant for fysiske butikker."},"content":{"rendered":"

For f\u00f8rste gang g\u00f8r den nyeste version af PRESTIGEenterprise-marketingl\u00f8sningen til fysiske butikker det muligt at opn\u00e5 direkte indt\u00e6gter ved at vise en lang r\u00e6kke marketingkampagner p\u00e5 digitale POS-medier.<\/em><\/p>\n\n\n\n

Heidelberg, den 15. september 2025 +++. <\/strong>Den f\u00f8rste forbindelse nogensinde mellem digitale POS-medier i detailhandlen og forskellige bookingplatforme, den innovative multi-SSP-funktion, g\u00f8r det muligt for detailhandlere at forbinde deres reklamebeholdning til forskellige bookingplatforme samtidig. Den resulterende bredde af bookingreklamepartnere muligg\u00f8r optimal markedsf\u00f8ring af detailhandlerens egen reklameinfrastruktur.<\/p>\n\n\n\n

Integration i forskellige platforme p\u00e5 udbudssiden som Framen eller One Tech Groups SSP1 muligg\u00f8r en optimal forbindelse til programmatiske reklame\u00f8kosystemer. I fremtiden vil detailvirksomheder ikke kun kunne bruge deres butikssk\u00e6rme til deres eget indhold, men ogs\u00e5 fleksibelt frigive dem til kampagner booket af branchen - samtidig med at de bevarer fuld kontrol over afspilningen p\u00e5 deres eget marked.<\/p>\n\n\n\n

Resultatet er mersalg gennem mediebookinger i detailhandlen - uden at g\u00e5 p\u00e5 kompromis med din egen kommunikation.<\/p>\n\n\n\n

\u201eMed multi-SSP-kapaciteten i PRESTIGEenterprise skaber vi den perfekte balance for detailhandlere: maksimal fleksibilitet, fuld kontrol og yderligere salgspotentiale gennem integration i programmatiske detailmediekampagner og forf\u00f8lger konsekvent vejen til at forbinde vores kunders reklameinfrastruktur til alle vigtige SSP'er\u201c, forklarer J\u00fcrgen Berens von Rautenfeld, CEO for Online Software AG.<\/p>\n\n\n\n

For Martin Liebetrau, administrerende direkt\u00f8r for BrandLogistics.NET, der markedsf\u00f8rer medienetv\u00e6rk i detailhandlen, var gr\u00e6nsefladen en vigtig investering i fremtiden. \u201eSom ejer af SSP1-gr\u00e6nsefladen sikrer vi driften og tager os af oprettelsen og den l\u00f8bende vedligeholdelse af lagerbeholdningerne - s\u00e5 detailhandlerne skal g\u00f8re s\u00e5 lidt som muligt. Med PRESTIGEenterprise som skiltningssoftware og vores interface er detailhandlerne straks klar til at s\u00e6lge medier. Samtidig investerer vi i yderligere SSP-forbindelser for at \u00e5bne op for yderligere bookingmuligheder og yder ogs\u00e5 st\u00f8tte til markedsf\u00f8ring over for endemiske og ikke-endemiske annonc\u00f8rer, hvis det er n\u00f8dvendigt. -<\/strong> i henhold til forhandlerens specifikationer, p\u00e5 det rigtige tidspunkt, p\u00e5 det rigtige sted og med det rigtige indhold.\u201c<\/p>\n\n\n\n

\u201eVi ser kombinationen af PRESTIGEenterprise, som er en af de f\u00f8rende l\u00f8sninger til digital skiltning, og forbindelsen til vores platform som et afg\u00f8rende skridt for detailhandlere, der vil implementere deres mediestrategier i butikkerne. Detailhandlerne f\u00e5r to fordele: De bevarer fuld kontrol over deres omr\u00e5der og skaber samtidig foruds\u00e6tningerne for at kontrollere eventuelle reklamebookinger og generere yderligere reklameindt\u00e6gter,\u201c tilf\u00f8jer Daniel Siegmund, administrerende direkt\u00f8r for One Tech Group GmbH.<\/p>\n\n\n\n

Fra IO-baseret til programmatisk<\/strong><\/p>\n\n\n\n

Indtil nu var reklamebookinger ved POS overvejende IO-baserede: K\u00f8retider, budgetter og indhold blev aftalt manuelt - forudsigeligt, men stift. Den nye gr\u00e6nseflade til One Tech Groups platform p\u00e5 udbudssiden bringer den programmatiske tilgang til detailhandlen via SSP1: Reklameplads bookes, optimeres og vises automatisk, baseret p\u00e5 data og i realtid. Det gavner ikke kun store brands, men ogs\u00e5 mindre kampagner og netv\u00e6rk, som f\u00e5r adgang til m\u00e5lrettet kundekommunikation ved POS.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Om Online Software AG<\/strong> <\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 65.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier. <\/p>\n\n\n\n

\n

Yderligere information:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Tyskland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Chef for marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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Erstmalig ist es mit der neuesten Version der Marketingl\u00f6sung PRESTIGEenterprise f\u00fcr den station\u00e4ren Einzelhandel m\u00f6glich, direkte Erl\u00f6se \u00fcber die Einspielung unterschiedlichster Marketingkampagnen auf digitalen POS Medien zu realisieren. Heidelberg, 15. […]<\/p>\n","protected":false},"author":9,"featured_media":75695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMulti-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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