{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-bringer-tvaermedial-kundetilgang-og-automatisering-af-detailmedier-til-euroshop-2026","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG bringer tv\u00e6rmedial kundetilgang og automatisering af detailmedier til EuroShop 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, markedsleder inden for tv\u00e6rmedial POS-kommunikationssoftware, deltager igen i EuroShop - verdens st\u00f8rste og vigtigste messe for detailsektoren - i D\u00fcsseldorf i 2026. Bes\u00f8gende vil finde virksomheden i <strong>Hal 6, stand A28<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der vil blive lagt s\u00e6rlig v\u00e6gt p\u00e5 emnet detailmedier ved POS: P\u00e5 EuroShop vil Online Software pr\u00e6sentere PRESTIGEenterprise, en marketingl\u00f8sning, der for f\u00f8rste gang g\u00f8r programmatiske detailmediekampagner ved POS til en p\u00e5lidelig indt\u00e6gtsmodel for den station\u00e6re detailhandel. Den innovative multi-SSP-funktion muligg\u00f8r parallel tilslutning af digitale POS-medier til flere bookingplatforme og dermed en betydeligt bredere markedsf\u00f8ring af reklamebeholdningen. Detailhandlerne bevarer fuld kontrol over indhold og budgetter, mens brands nyder godt af enkle bookingprocesser og pr\u00e6cis m\u00e5lretning direkte p\u00e5 touchpointet. En af de succesfulde brugere af SSP-gr\u00e6nsefladen til detailmediekampagner er en f\u00f8devareforhandler med over 7.000 sk\u00e6rme i mere end 4.000 butikker, hvilket g\u00f8r det til et af de st\u00f8rste detailmedienetv\u00e6rk i Tyskland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fokus vil dog ogs\u00e5 v\u00e6re p\u00e5 de mange funktioner i den succesfulde PRESTIGEenterprise-platform - software, der g\u00f8r det muligt for detailhandlere effektivt at styre deres kundetilgang p\u00e5 tv\u00e6rs af alle relevante medier i den station\u00e6re detailhandel: digitale sk\u00e6rme og detailmediekanaler, mobilapplikationer, ESL samt trykt reklamemateriale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med PRESTIGEenterprise kan detailhandlere fokusere p\u00e5 automatisering og skalering: N\u00e5r softwareplatformen er sat op, styrer og kontrollerer den kampagner, reklameindhold og outputmedier centralt. Processer, der tidligere kr\u00e6vede meget tid og manuel indgriben, k\u00f8rer nu automatisk og p\u00e5 tv\u00e6rs af alle medier. Ved at forbinde til POS-data kan performance m\u00e5les i realtid - for bedre beslutninger og m\u00e5lbart mere salg p\u00e5 stedet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bes\u00f8gende p\u00e5 EuroShop 2026 vil opleve live, hvordan PRESTIGEenterprise automatiserer processer og udnytter detailhandlens mediepotentiale. Online Software AG vil v\u00e6re til r\u00e5dighed for live-demonstrationer, tekniske diskussioner og praktiske eksempler under messen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/da\/euroshop-2026\/\">Mere om EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 65.000 installationer i 35 lande. Med softwaren <strong>PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Yderligere information:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Tyskland<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Chef for marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Online Software AG&#039;s stand p\u00e5 Euroshop 2026\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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