{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"med-prestigeenterprise-er-over-7-000-pos-monitorer-fra-netto-programmeret","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Med PRESTIGEenterprise kan mere end 7.000 POS-sk\u00e6rme fra Netto Marken-Discount programmeres."},"content":{"rendered":"

ADXM-interface muligg\u00f8r programmatisk butiksannoncering p\u00e5 tv\u00e6rs af hele Nettos netv\u00e6rk<\/em><\/em><\/p>\n\n\n\n


Heidelberg, den 12. februar 2026 +++.<\/strong> Netto Marken-Discount satte en milep\u00e6l inden for digital detailkommunikation i 2025 ved at forbinde over 4.000 Netto-butikker til PRESTIGEenterprise retail media interface. M\u00e6rkediscounteren brugte AdxM-gr\u00e6nsefladen fra BrandLogistics.NET, som blandt andet muligg\u00f8r tilslutning til One Tech Groups SSP1. Netv\u00e6rket er l\u00f8bende blevet udvidet, og over 7.000 displays kan nu bookes af brandpartnere til programmatiske detailmediekampagner.<\/p>\n\n\n\n

Netto stiller sine digitale instore-omr\u00e5der til r\u00e5dighed for detailmediekampagnerne - sk\u00e6rme i kasseomr\u00e5derne og steler i indgangsomr\u00e5det - og bevarer ansvaret for indholdet. Virksomhedens egne tilbud og generelle information suppleres af kampagner fra branchepartnere. Handels- og detailmediespecialisten Marketing of Moments GmbH er ansvarlig for markedsf\u00f8ring og operationalisering af programmatiske kampagner p\u00e5 Netto Marken-Discounts lager i samarbejde med Netto Marken-Discount og EDEKA's hovedkvarter.<\/p>\n\n\n\n

Med PRESTIGEenterprise leverer Online Software AG en standardplatform til digital butikskommunikation - fra sk\u00e6rme og elektroniske hyldeforkanter til interaktive kiosksystemer. Samspillet mellem PRESTIGEenterprise og AdxM \u00e5bner op for standardiserede processer, datadrevet afspilning og gennemsigtig rapportering.<\/p>\n\n\n\n

Hver uge handler 21,5 millioner mennesker i de mere end 4.000 butikker i Tyskland. Ved at \u00e5bne op for digital reklameplads til nye sektorer tilbyder Netto attraktive muligheder for brands til at v\u00e6re til stede direkte i shoppingmilj\u00f8et med en bred r\u00e6kkevidde og et h\u00f8jt niveau af opm\u00e6rksomhed.<\/p>\n\n\n\n

Om Netto Marken-Discount<\/strong>
Med omkring 4.400 butikker, over 88.500 medarbejdere, 21,5 millioner kunder om ugen og en oms\u00e6tning p\u00e5 17,6 milliarder euro er Netto Marken-Discount en af de f\u00f8rende virksomheder inden for f\u00f8devaredetailhandel i Tyskland. Med omkring 5.000 varer og fokus p\u00e5 friske produkter har Netto det st\u00f8rste f\u00f8devareudvalg i discountsektoren. Netto er PAYBACK-partner: Man kan samle point i alle Nettos butikker, i Nettos onlinebutik og p\u00e5 netto-reisen.de. At tage ansvar er en del af Nettos virksomhedskultur - detailvirksomheden fokuserer p\u00e5 fire hovedomr\u00e5der: socialt engagement, fair samarbejde, omhyggelig brug af ressourcer og tilpasning af indk\u00f8bsstrategien til b\u00e6redygtighedsaspekter. Netto er partner med WWF Tyskland.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Om Online Software AG<\/strong> <\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 65.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier. <\/p>\n\n\n\n

\n

Yderligere information:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Tyskland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Chef for marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
\n
\"Netto<\/a><\/figure>\n\n\n\n
\"Netto\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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