{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"omkostninger-ned-effekt-op-online-software-scorer-pa-euroshop-2026-med-struktureret-pos-kommunikation","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"Omkostningerne ned, effekten op - onlinesoftware scorer p\u00e5 EuroShop 2026 med struktureret POS-kommunikation"},"content":{"rendered":"

Konklusion: Effektiv POS-kommunikation er afg\u00f8rende for salget, men budgetterne bliver strammere, marginerne mindre og beslutningerne sv\u00e6rere. Det, der t\u00e6ller nu, er konsekvent procesoptimering - kombineret med intelligent teknologi.<\/em><\/p>\n\n\n\n


Heidelberg, den 27. februar 2026 +++.<\/strong> Online Software ser positivt p\u00e5 sin deltagelse i EuroShop 2026. For den internationalt aktive softwarevirksomhed var verdens f\u00f8rende messe endnu engang meget mere end blot en pr\u00e6sentationsplatform: Den fungerede som en teknologisk seismograf for international handel - og som et realitetstjek for nye ideer.<\/p>\n\n\n\n

\u201eFor os er EuroShop altid et sted, hvor vi finder ud af, hvor vi st\u00e5r. Her kan vi meget tydeligt se, hvor detailhandlen er p\u00e5 vej hen teknologisk - og vi bruger messen specifikt til at teste nye tilgange, som skal accepteres direkte p\u00e5 markedet,\u201c forklarer J\u00fcrgen Berens von Rautenfeld, CEO for Online Software.<\/p>\n\n\n\n

Et vigtigt resultat af dette \u00e5rs messe: Procesoptimering st\u00e5r \u00f8verst p\u00e5 dagsordenen for detailvirksomheder. P\u00e5 baggrund af den ansp\u00e6ndte globale \u00f8konomiske situation er detailhandlen i stigende grad p\u00e5 udkig efter l\u00f8sninger, der kan \u00f8ge effektiviteten og reducere omkostningerne p\u00e5 en b\u00e6redygtig m\u00e5de. Netop her rammer Online Softwares softwarel\u00f8sninger en nerve - is\u00e6r blandt udenlandske detailvirksomheder, som var st\u00e6rkt repr\u00e6senteret p\u00e5 EuroShop og viste stor interesse.<\/p>\n\n\n\n

Det blev ogs\u00e5 klart, at skiftet til elektroniske hyldeforkanter (ESL) er ved at tage fart. Muligheden for at betjene ESL'er fra forskellige producenter med en centraliseret softwarel\u00f8sning bliver stadig mere relevant. Et emne, der var af stor praktisk relevans i mange diskussioner.<\/p>\n\n\n\n

Samtidig f\u00e5r detailmedier direkte p\u00e5 salgsstedet stadig st\u00f8rre betydning. Mange bes\u00f8gende spurgte specifikt til mulighederne for at vise reklamer der, hvor k\u00f8bsbeslutningerne rent faktisk tr\u00e6ffes: I butikken. Sidst, men ikke mindst, var PRESTIGEenterprise-kunden Netto Marken-Discount's indtog i detailmediesektoren en konkret grund til, at mange detailhandlere kiggede n\u00e6rmere p\u00e5 online-softwarel\u00f8sningerne.<\/p>\n\n\n\n

FastLaner fra Wanzl var et s\u00e6rligt blikfang p\u00e5 messestanden. PRESTIGEenterprises-softwareplatformen viste med succes POS-reklamer og detailmediekampagner p\u00e5 den sk\u00e6rm, der var installeret direkte p\u00e5 indk\u00f8bsvognens h\u00e5ndtag. L\u00f8sningen blev hurtigt en rigtig bes\u00f8gsmagnet.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, CEO for Online Software, understreger den strategiske betydning af messeobservationerne: \u201eDen stemning hos forhandlerne, der registreres p\u00e5 EuroShop, er ekstremt v\u00e6rdifuld for os. Den indg\u00e5r direkte i vores beslutninger om produkter og videreudvikling. Kun hvis vi forst\u00e5r detailhandlernes reelle prioriteter, kan vi udvikle software, der forbliver relevant p\u00e5 lang sigt.\u201c<\/p>\n\n\n\n

EuroShop 2026 bekr\u00e6fter endnu en gang for Online Software, at teknologisk orientering, \u00e6rlig markedsfeedback og t\u00e6t dialog med detailhandlerne er afg\u00f8rende for at udvikle praktiske og fremtidssikrede l\u00f8sninger.<\/p>\n\n\n\n\n\n

Om Online Software AG<\/strong> <\/p>\n\n\n\n

Udvikling af l\u00f8sninger til international engros- og detailhandel. Den mellemstore virksomhed med base i Heidelberg har st\u00f8ttet detailhandlere med softwarel\u00f8sninger til professionel butiksreklame i over 25 \u00e5r og er markedsleder inden for tv\u00e6rmedial butikskommunikation og salgsfremme med mere end 65.000 installationer i 35 lande. Med softwaren PRESTIGEvirksomhed<\/strong> Onlinesoftwaren tilbyder en kommunikationsplatform til at henvende sig til kunder ved POS, som omfatter klassiske medier s\u00e5vel som digitale outputmedier. <\/p>\n\n\n\n\n

Yderligere information:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Tyskland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n


Sandy Heinzmann
Chef for marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n

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Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die […]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nKosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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