{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"mere-end-selvbetjening-digital-kundetilgang-ved-indkobsvognen","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Mere end bare selvbetjening: digital kundetilgang ved indk\u00f8bsvognen"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Fra et \u201ehjerteligt velkommen\u201c til en professionel retail-media-kampagne \u2013 det er de muligheder, FastLaner &amp; Co. tilbyder.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arbejdet med Scan &amp; Go har st\u00e5et p\u00e5 i \u00e5revis. Mange tilgange er blevet testet i mellemtiden og er forsvundet fra markedet igen. Mange b\u00f8rnesygdomme stod i vejen for ideen. EDEKA testede Easy-Shopper eller \u201eWhiz Cart\u201c, REWE \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Netto<\/a> testet intelligente indk\u00f8bsvogne med en app. Senest, i begyndelsen af 2026, blev der installeret et intelligent selvbetjeningssystem p\u00e5 indk\u00f8bsvognen i en <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Market i M\u00fcnchen<\/a> testet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mange l\u00f8sninger til Wanzls FastLaner - en h\u00e5ndtagsenhed med 10\u201c sk\u00e6rm og h\u00e5ndscanner - var ogs\u00e5 udstillet p\u00e5 forskellige stande p\u00e5 EuroShop 2026. Sidst, men ikke mindst, havde Wanzl selv givet sin indk\u00f8bsvogn et stort pr\u00e6sentationsomr\u00e5de p\u00e5 sin egen stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hvorfor emnet er s\u00e5 interessant<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Hurtigt k\u00f8b uden forsinkelse<\/strong>&nbsp;med selvbetjent checkout<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">med reduceret personaleanvendelse<\/strong> S\u00e6rligt interessant uden for spidsbelastningsperioderne<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Indsaml nemme kundedata<\/strong> og l\u00e6re mere om kunden<\/li>\n\n\n\n<li>Og nu nyt: <strong style=\"color: inherit;\">Forfremmelse <\/strong>hvor k\u00f8bsbeslutningen tr\u00e6ffes<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hvorfor indk\u00f8bsvogne med display er relevante lige nu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Den fysiske detailhandel er under pres: stigende forventninger, faldende opm\u00e6rksomhed, voksende konkurrence fra e-handel. Indk\u00f8bsvognen med sk\u00e6rm giver en ny mulighed, fordi den n\u00e5r ud til kunderne pr\u00e6cis der, hvor beslutningerne tr\u00e6ffes - i k\u00f8bs\u00f8jeblikket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 EuroShop brugte vi Wanzl FastLaner som eksempel for at demonstrere mulighederne for at henvende sig til kunderne med reklame p\u00e5 sk\u00e6rmen og den moderne detailteknologi, der kan bruges med god effekt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anvendelsesmulighederne r\u00e6kker langt ud over traditionel reklame:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Opm\u00e6rksomhedsv\u00e6kkende kampagner<\/strong> direkte ved k\u00f8bets start<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Dynamisk afspilning af reklamer<\/strong> (programmatisk og m\u00e5lrettet)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integration af shopping-apps<\/strong> p\u00e5 displayet<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Produktscanning med merv\u00e6rdi<\/strong> (Info, allergener, opskrifter)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Krydssalg og mersalg<\/strong> i det rigtige \u00f8jeblik<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Den afg\u00f8rende faktor: Kommunikationen sker <strong>kontekstrelateret og i realtid.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konkurrencefordel gennem tidlig positionering<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvorfor er det en fordel for forhandlere at g\u00e5 i gang med testene i god tid? Den, der skalerer tidligt, skaber nye indt\u00e6gtskilder. Den, der tester tidligt, samler erfaring. Den, der integrerer tidligt, sikrer sig medieplads<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 ideer til markedsf\u00f8ring ved indk\u00f8bsvognen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Med l\u00f8sningerne fra PRESTIGEenterprise bliver Wanzl Fastlaner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>til programmatisk styrbar medieplads i detailhandlen<\/li>\n\n\n\n<li>for proaktiv salgsst\u00f8tte<\/li>\n\n\n\n<li>den digitale assistent for kunden<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 smart kan integrationen af pris- og reklamekommunikation i indk\u00f8bsvognen v\u00e6re!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. St\u00e6rk start: shopping-id\u00e9er, n\u00e5r du l\u00e5ser op<\/strong><br>N\u00e5r bilen l\u00e5ses op, starter en i\u00f8jnefaldende fuldsk\u00e6rmskampagne automatisk. Perfekt til maksimal synlighed - enten som forhandlerbudskab eller booket brandreklame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. Split display: brug til app og reklame<\/strong><\/strong><br>Salgsfremmende playlister p\u00e5 den ene side og shopping-apps p\u00e5 den anden skaber fordele og indtjening p\u00e5 samme tid. Mens indk\u00f8bslister og rabatkampagner skaber fordele for kunderne, formidles reklamebudskaber samtidig p\u00e5 sk\u00e6rmen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. Detailmedier: Dynamisk kampagnestyring<\/strong><\/strong><\/strong><br>Detailmedier integreres programmatisk og opdateres l\u00f8bende. Kampagner, der er bestilt af brandindustrien, afspilles pr\u00e6cist for kunden - i realtid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. Produktscanning: Yderligere information med merv\u00e6rdi<\/strong><\/strong><\/strong><\/strong><br>Hvis kunden scanner et produkt, vises relevante oplysninger som ingredienser, allergener eller ideer til opskrifter med det samme. Kontekst sl\u00e5r traditionel reklame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5. produktscanning: Kampagner med maksimal salgsimpuls<\/strong><\/strong><\/strong><\/strong><\/strong><br>Med produktscanningen udl\u00f8ser kunden m\u00e5lrettede krydssalgskampagner - produktanbefalinger og brandbudskaber, der udl\u00f8ser yderligere k\u00f8b og impulsk\u00f8b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tre specifikke eksempler p\u00e5 anvendelse af Wanzl FastLaner-sk\u00e6rmen<\/strong><\/h2>\n\n\n<p>Med l\u00f8sningerne fra PRESTIGEenterprise bliver indk\u00f8bsvognen til et programmatisk styrbart retail-medieomr\u00e5de, til aktiv salgsst\u00f8tte ved salgsstedet og til en digital indk\u00f8bsassistent for kunderne. Pris- og reklamekommunikation smelter herved direkte sammen \u2013 uden mediebrud<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Online Software AG FastLaner LEH\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Online Software AG FastLaner DIY\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Online Software AG FastLaner FURNITURE\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Konklusion: Smart Cart - det undervurderede touchpoint i butikken<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Indk\u00f8bsvognen er en af de sidste ubrugte kommunikationskanaler i den station\u00e6re detailhandel - med 100 % r\u00e6kkevidde pr. bes\u00f8g. Detailmedier ved indk\u00f8bsvognen forbinder <strong style=\"color: inherit;\">Indtjening gennem reklameindt\u00e6gter<\/strong>, <strong style=\"color: inherit;\">Bedre kundevejledning<\/strong> og <strong style=\"color: inherit;\">H\u00f8jere indk\u00f8bskurve<\/strong>. Kort sagt: <strong>Mere salg pr. kunde - uden ekstra salgsplads.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Om forfatteren<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann har st\u00f8ttet den digitale udvikling af den fysiske detailhandel i over 15 \u00e5r. Hendes fokus er p\u00e5 sp\u00f8rgsm\u00e5let om, hvordan teknologi, kommunikation og kundeoplevelse med succes kan interagere p\u00e5 salgsstedet. Hos Online Software AG besk\u00e6ftiger hun sig med emner som detailmedier, digital skiltning, elektroniske prisskilte, automatisering og kunstig intelligens. I sine specialartikler kombinerer hun erfaringer fra detailprojekter med aktuelle markeds- og teknologitendenser. Hendes m\u00e5l er at forklare komplekse udviklinger p\u00e5 en forst\u00e5elig m\u00e5de og give praktiske impulser til detailhandlere og detailhandelsorganisationer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Link med Sandy Heinzmann p\u00e5 LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. 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EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/da\/blog\/mere-end-selvbetjening-digital-kundetilgang-ved-indkobsvognen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. 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