{"id":78665,"date":"2026-09-22T13:22:30","date_gmt":"2026-09-22T11:22:30","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78665"},"modified":"2026-09-22T13:35:38","modified_gmt":"2026-09-22T11:35:38","slug":"medarbejder-tv-opslagstavlen-i-den-digitale-tidsalder","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/da\/mitarbeiter-tv-das-schwarze-brett-im-digitalen-zeitalter\/","title":{"rendered":"Medarbejder-TV: Opslagstavlen i den digitale tidsalder"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Medarbejder-TV (eller Corporate TV) er et internt videoformat, der informerer og henvender sig til medarbejderne via sk\u00e6rme p\u00e5 arbejdspladsen ved hj\u00e6lp af bev\u00e6gelige billeder og lyd. I mods\u00e6tning til det <em>Digitalt instrumentbr\u00e6t<\/em>, der prim\u00e6rt fokuserer p\u00e5 saglige tekstoplysninger og statisk indhold, er det den audiovisuelle pr\u00e6sentation, der er i centrum i medarbejder-tv \u2013 med det form\u00e5l at g\u00f8re virksomhedskulturen levende og fremme den f\u00f8lelsesm\u00e6ssige tilknytning. Ud over formidling af information er motivation, identifikation med virksomheden og fremme af en ensartet kommunikationskultur ogs\u00e5 i fokus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Funktionalitet<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For at drive et medarbejder-tv er der brug for digitale sk\u00e6rme og et centralt administrationsprogram. Moderne platforme g\u00f8r det muligt at planl\u00e6gge, opdatere og styre indhold p\u00e5 tv\u00e6rs af enkeltst\u00e5ende lokationer eller hele filialnetv\u00e6rk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medarbejder-tv er ofte en del af en omfattende digital signage-strategi. Virksomhederne bruger her centrale softwareplatforme til at administrere intern kommunikation, digitale tavler, informationssk\u00e6rme og andre sk\u00e6rmapplikationer p\u00e5 tv\u00e6rs af flere lokationer. L\u00f8sninger som PRESTIGEenterprise underst\u00f8tter denne tilgang gennem central styring og planl\u00e6gning af indhold til forskellige m\u00e5lgrupper i virksomheden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Typiske indholdselementer i detailhandlen<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Form\u00e5let med et medarbejder-tv-system er at formidle information p\u00e5 en tiltalende og letforst\u00e5elig m\u00e5de. Ud over klassiske nyheder fra virksomheden kan der ogs\u00e5 vises videoer, billeder, succeshistorier, uddannelsesmateriale eller aktuelle kampagner. P\u00e5 den m\u00e5de kan information ofte formidles hurtigere og p\u00e5 en mere opm\u00e6rksomhedsfangende m\u00e5de end via e-mails eller trykte opslag.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT-1024x655.png\" alt=\"\" class=\"wp-image-78935 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT-1024x655.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT-300x192.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT-768x491.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT-1536x983.png 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT-18x12.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_ChatGPT.png 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Typiske indholdselementer i et medarbejder-tv er:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Virksomhedsnyheder<\/li>\n\n\n\n<li>Videobeskeder fra virksomhedsledelsen eller filialledelsen<\/li>\n\n\n\n<li>Velkomst til nye medarbejdere<\/li>\n\n\n\n<li>Pr\u00e6sentation af medarbejdere og teams<\/li>\n\n\n\n<li>Datoer for interne arrangementer og kurser<\/li>\n\n\n\n<li>Nye produkter<\/li>\n\n\n\n<li>Jubil\u00e6er og f\u00f8dselsdage<\/li>\n\n\n\n<li>Job- og karrieretilbud<\/li>\n\n\n\n<li>Motiverende budskaber inden perioder med stor oms\u00e6tning, f.eks. p\u00e5ske- og julesalget<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>Forskellen i forhold til det digitale instrumentbr\u00e6t<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begge systemer bruger den samme tekniske infrastruktur \u2013 sk\u00e6rm, afspiller og CMS \u2013 og k\u00f8rer ofte p\u00e5 de samme enheder. Den afg\u00f8rende forskel ligger i indholdet og form\u00e5let med kommunikationen:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Egenskab<\/strong><\/td><td><strong>Digitalt instrumentbr\u00e6t<\/strong><\/td><td><strong>Medarbejder-TV<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Indhold<\/strong><\/td><td>Tekst, billeder, tabeller<\/td><td>Video, animation, lyd<\/td><\/tr><tr><td><strong>M\u00e5l<\/strong><\/td><td>Informere<\/td><td>Identificere, motivere<\/td><\/tr><tr><td><strong>Produktion<\/strong><\/td><td>Lille indsats<\/td><td>Middel til h\u00f8jt arbejdsomfang<\/td><\/tr><tr><td><strong>Aktualitet<\/strong><\/td><td>Meget h\u00f8j (realtid)<\/td><td>Lav (produktionsforl\u00f8b)<\/td><\/tr><tr><td><strong>Virkning<\/strong><\/td><td>Rationelt, funktionelt<\/td><td>F\u00f8lelsesladet, kulturpr\u00e6gende<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I praksis anvendes begge formater ofte <strong>kombineret<\/strong>: En sk\u00e6rm viser skiftevis vagtplanoplysninger fra det digitale bord og korte videoklip i stil med en medarbejder-tv-kanal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Relevans for detailsektoren<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medarbejder-TV er s\u00e6rligt velegnet til detailvirksomheder med flere filialer, der \u00f8nsker at formidle en ensartet virksomhedskultur p\u00e5 tv\u00e6rs af lokationerne. Da produktion af videoindhold kr\u00e6ver en vis indsats, er formatet is\u00e6r en god investering, n\u00e5r indholdet produceres centralt og vises p\u00e5 mange sk\u00e6rme samtidigt. Softwareudbydere med speciale i detailhandlen g\u00f8r det muligt at administrere begge formater \u2013 Digitales Bord og medarbejder-tv \u2013 problemfrit i \u00e9t enkelt system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_Gemini2.png\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_Gemini2-1024x683.png\" alt=\"\" class=\"wp-image-78936\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_Gemini2-1024x683.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_Gemini2-300x200.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_Gemini2-768x512.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_Gemini2-18x12.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/Online-Software-AG_Mitarbeiter-TV_KI-generiert_Gemini2.png 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-1024x683.jpg\" alt=\"\" class=\"wp-image-78934\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-1536x1024.jpg 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-2048x1365.jpg 2048w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/09\/PRESTIGEenterprise_Grissemann-4-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"Professionelt forretningsportr\u00e6t af Sandy Heinzmann, marketingchef hos Online Software AG, i m\u00f8rkebl\u00e5 blazer p\u00e5 en lys kontorbaggrund. \" class=\"wp-image-78433\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Om forfatteren<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann har st\u00f8ttet den digitale udvikling af den fysiske detailhandel i over 15 \u00e5r. Hendes fokus er p\u00e5 sp\u00f8rgsm\u00e5let om, hvordan teknologi, kommunikation og kundeoplevelse med succes kan interagere p\u00e5 salgsstedet. Hos Online Software AG besk\u00e6ftiger hun sig med emner som detailmedier, digital skiltning, elektroniske prisskilte, automatisering og kunstig intelligens. I sine specialartikler kombinerer hun erfaringer fra detailprojekter med aktuelle markeds- og teknologitendenser. Hendes m\u00e5l er at forklare komplekse udviklinger p\u00e5 en forst\u00e5elig m\u00e5de og give praktiske impulser til detailhandlere og detailhandelsorganisationer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Link med Sandy Heinzmann p\u00e5 LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Mitarbeiter-TV (oder Corporate TV) bezeichnet ein internes Videoformat, das Besch\u00e4ftigte \u00fcber Bildschirme im Betrieb mit bewegten Bildern und Ton informiert und anspricht. Anders als das Digitale Bord, das prim\u00e4r auf [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":78932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,66],"tags":[],"class_list":["post-78665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mitarbeiter-TV: Das schwarze Brett im digitalen Zeitalter - Online Software AG<\/title>\n<meta name=\"description\" content=\"Digitale Men\u00fcboards f\u00fcr Gastronomie und Einzelhandel: Speisen, Preise und Aktionen zentral steuern, flexibel aktualisieren und Ums\u00e4tze f\u00f6rdern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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