{"id":76181,"date":"2025-10-30T11:05:02","date_gmt":"2025-10-30T10:05:02","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76181"},"modified":"2025-12-29T15:29:58","modified_gmt":"2025-12-29T14:29:58","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/de\/lexikon\/cross-merchandising\/","title":{"rendered":"Cross Merchandising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76181\" class=\"elementor elementor-76181\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS Lexikon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cross Merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cross Merchandising<\/strong> (deutsch: <em>Querverkauf<\/em> oder <em>Quervermarktung<\/em>) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. Durch die geschickte Kombination verwandter Artikel (zum Beispiel Pasta neben Tomatensauce) und deren Bewerbung, werden Kunden dazu angeregt, zus\u00e4tzliche Produkte zu kaufen, die sie m\u00f6glicherweise nicht auf ihrer Einkaufsliste hatten. Diese Verkaufsstrategie sorgt f\u00fcr eine verbesserte Kundenerfahrung und steigert den durchschnittlichen Warenkorbwert im Handel. Digitale L\u00f6sungen wie <strong>PRESTIGEenterprise<\/strong> unterst\u00fctzen Cross Merchandising, indem sie sinnvolle Produktkombinationen planen und auf die digitalen Displays verteilen k\u00f6nnen.<\/p><p>Die Vorteile von Cross Merchandising auf einen Blick:<\/p><ul><li>&#8211; Orientierung &amp; Convinience: Kunden erhalten n\u00fctzliche Informationen zum Produkt direkt am POS.<\/li><li>&#8211; Umsatzsteigerung: Passende Empfehlungen unterst\u00fctzen Kunden dabei, keine Eink\u00e4ufe zu vergessen.<\/li><li>&#8211; Impulskauff\u00f6rderung: Empfehlungen f\u00f6rdern Impulsk\u00e4ufe von Endkunden.<\/li><li>&#8211; Kundenerlebnisverbesserung: Kunden profitieren von den Informationen, die Sie Ihnen liefern.<\/li><li>&#8211; Restbest\u00e4ndereduzierung: Schw\u00e4cher laufende Produkte gewinnen durch die N\u00e4he zu Bestsellern an Aufmerksamkeit und Absatz.<\/li><li>&#8211; Emotionale Inszenierung: Stimmige Produktwelten regen die Kauflust an und machen Angebote greifbar.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Online Software AG ist Ihr starker Partner f\u00fcr POS-Marketing-L\u00f6sungen. Unsere <a title=\"POS-Marketing-Software\" href=\"\/de\/software\/\"><span style=\"text-decoration: underline;\">POS-Marketing-Software<\/span><\/a> PRESTIGEenterprise unterst\u00fctzt Sie mit folgenden Features:<\/p><ul><li>&#8211; <span style=\"text-decoration: underline;\"><a title=\"POS-L\u00f6sungen\" href=\"\/de\/loesungen\/\">POS-L\u00f6sungen<\/a><\/span><\/li><li>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Digital-Signage-L\u00f6sungen\" href=\"\/de\/loesungen\/digital-signage\/\">Digital-Signage-L\u00f6sungen<\/a><\/span><\/li><li>&#8211; L\u00f6sungen f\u00fcr <span style=\"text-decoration: underline;\"><a title=\"digitale Preisschilder\" href=\"\/de\/elektronische-preisschilder\/\">digitale Preisschilder<\/a><\/span> (ESL)<\/li><li>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Print-L\u00f6sungen\" href=\"\/de\/loesungen\/print\/\">Print-L\u00f6sungen<\/a><\/span><\/li><li>&#8211; <span style=\"text-decoration: underline;\"><a title=\"Mobile-Marketing-L\u00f6sungen\" href=\"\/de\/loesungen\/mobile\/\">Mobile-Marketing-L\u00f6sungen<\/a><\/span><\/li><li>&#8211; <a title=\"Retail-Media-L\u00f6sungen\" href=\"\/de\/retail-media\/\"><span style=\"text-decoration: underline;\">Retail-Media-L\u00f6sungen<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc7c450 elementor-widget__width-initial elementor-widget elementor-widget-global elementor-global-77102 elementor-widget-heading\" data-id=\"fc7c450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sie interessieren sich f\u00fcr <br>die Kommunikation am POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237a65c elementor-widget elementor-widget-global elementor-global-77105 elementor-widget-naylabutton\" data-id=\"237a65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/de\/newsletter-anmeldung\/\">Jetzt zum Newsletter anmelden<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. Durch [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76181","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross Merchandising - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/de\/lexikon\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross Merchandising - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. 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